article thumbnail

Your 2022 Guide to Google Ads Competitor Research: 7 Tools to Use

Inflow Insights

Semrush’s PPC Toolkit. SpyFu’s PPC Research. As mentioned above, to the frustration of every paid search marketer, Google has been cracking down on the competitive data and metrics it provides advertisers. But, as always, don’t take this data at face value. Semrush’s PPC Toolkit. Spyfu’s PPC Research.

PPC 125
article thumbnail

How to Avoid Out of Stock Products in Google Shopping & Search

Inflow Insights

We’ll cover it all in this blog, including: How Google Shopping and Search Ads track out-of-stock products How out-of-stock listings affect your PPC ads And which seven strategies you should use for your out-of-stock product listings. The platform will continue delivering your PPC search ad as a search result no matter what.

PPC 127
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Market Without Cookies

Kissmetrics

Here data will be stored anonymously to form a middle ground where companies can obtain customer data without intrusive cookie tracking. This will help customers connect with your brand better. Rethinking PPC: 4 Tips for PPC Marketing Without Cookies. 4 Tips to Prepare for Cookieless Marketing.

Marketing 264
article thumbnail

How to Use Vanity URLs for Paid Ads

Kissmetrics

Custom URLs allow you to easily track where traffic originates and keep customer data, such as a coupon code or cookies. How to Create a Vanity URL for PPC Ads on Search Engines. Now that you understand the benefits of customized URLs, let’s talk about how to create them. Did they help improve your PPC ROI?

SEO 256
article thumbnail

38 Ecommerce Terms Every Marketer Needs to Know

Optimizely

But whether you’re new to ecommerce, or just strapped for time, it’s important to keep track of all the latest technologies and terms everyone’s talking about, from search engine optimization to PPC to AdWords.

eCommerce 199
article thumbnail

Kurt Geiger launches on Secret Sales

365 Retail

Kurt Geiger Limited will also have access to Secret Sales’ customer data and site analytics through its GDPR compliant data share programme, enabling it to target customers with its full price offering. This includes alignment on digital spends, affiliates and PPC strategies alongside Google Shopping.

article thumbnail

How You Can Leverage Gamification for Marketing

Kissmetrics

The word “free” is often a death sentence in the marketing world because it can reduce your email results , send you to the spam folder or get your PPC campaigns blacklisted. Gather More Customer Data. Data is king right? Once again, there’s a lot of psychology behind this. Conclusion: Gamification for Marketing.

Marketing 260