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Trends Analysis: Subscription Services and DTC eCommerce

ESW

Subscription services make up a particular niche within the eCommerce world. From big names like Dollar Shave Club and HelloFresh to smaller, niche services like Expack, subscription boxes have been growing in popularity in recent years. On one hand, subscription services offer an exciting, convenient option for consumers.

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Gartner Survey Review: Digital Commerce Revenue Skyrockets with B2B Surpassing B2C

GetElastic

Food for thought: additional survey statistics: By 2023, 80% of organizations using AI for digital commerce will achieve at least 25% improvement in customer satisfaction, revenue or cost reduction. Take a deeper dive into the digital commerce landscape as it stands today by downloading your free copy.

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Navigating the Trends and Challenges of Customer Loyalty Programs in Retail

RETAIL MANAGEMENT SOFTWARE

Emerging Trends in Retail Customer Loyalty Programs If you’re ready to implement a loyalty program for your retail business, it’s essential to understand the current market and future forecasts. Subscription-based Loyalty Programs Subscription-based loyalty programs are gaining popularity in retail, especially in e-commerce.

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RSP21 Reveals Top Growth Drivers for the Post-COVID Era

Retail TouchPoints

Leslie Hand, GVP of IDC Retail Insights, discusses the new parameters of the customer experience: “Think about the enhanced customer experience through one-to-one mobile and one-to-many streaming content personalization capabilities — we’re starting to see that pop up. Key Ecommerce and Digital Marketing Trends.

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Crafting A Unique Brand Identity And Customer Engagement In Retail

RetailMinded

Additionally, utilizing social media scheduling tools and influencer marketing can help maintain a consistent brand presence online, further engaging customers. Subscriptions offer another layer of customization by allowing businesses to sell products on a recurring basis , adapted to the specific needs and preferences of the consumer.

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5 Tips For Building a Successful Loyalty Program

Omnisend

Loyalty and rewards programs have become one of the trending add-ons for online stores looking to increase their number of new customers. The answer is simple—loyalty programs are essential for improving customer retention and ROI. Develop an omnichannel loyalty program. Let’s get started! Add VIP tiers. Source: Digiday.

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Behavioral Segmentation: How it Boosts Customer Engagement

Omnisend

It’s no surprise that automation driven by behavioral segmentation saw over half of all emails opened— 87% of Americans have stated that they’re willing to have activity tracked for a more personalized, rewarding customer experience. And how does it improve customer engagement? What is Behavioral Segmentation?

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