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Top Omnichannel Survey Takeaways: RTP Editors Weigh In

RTP blog

The seventh annual Retail TouchPoints Omnichannel Survey shows where retailers are succeeding in connecting with the consumer, as well as where they need to improve. It’s definitely about time the vast majority of retailers were focused on the customer, with data as a backup. Did anything from the survey catch your eye?

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New Automation Editor: More Power to Personalize Your Messages

Omnisend

Here at Omnisend, we understand this, and that’s why we are continually improving the tools we give to marketers to help them create relevant marketing. The new Editor comes with the much-anticipated Splits feature, as well as additional, simplified targeting options for custom-event triggered workflows and audience filtering.

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design:retail, Powered by Retail TouchPoints Debuts Today

Retail TouchPoints

Retail TouchPoints (RTP), the top media group covering omnichannel retail, has unveiled a new and improved digital experience and expanded content initiative to better serve store designers and experiential retail executives.

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The New Toolkit for Supply Chain Agility

Retail TouchPoints

In addition, always-on, cross-device shopping behaviors mean consumers are taking their shopping across borders and, in turn, they’re asking more of already strained supply chains. Experts agree that the supply chain has more impact on the customer experience than ever before.

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Is Europe A Practical Model For How U.S. Retailers Should Treat Employees?

RTP blog

argues that retail employment conditions could be significantly improved if American employers followed European retailers’ lead. retail employees’ lives could be improved, and what steps would need to be taken to move in that direction. Glenn Taylor, Senior Editor: U.S. Here’s Proof.” and other countries.

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Brands and Consumers: How TikTok is Changing the Dynamics

Retail TouchPoints

Well, the video sharing app is rapidly changing the face of discovery opportunities and influencer marketing, and instantly improves the customer experience in the world of cross-channel retailing. Then, go into TikTok’s video editor and press the plus icon at the bottom of the screen to scroll through what songs are trending.

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Which Retail Tech Is The Real Deal?

RTP blog

Every year, the retail industry generates hype about the next great technology that’s going to change the customer experience forever. And while many of these technologies eventually do enhance the shopping experience in a variety of ways, it’s rare that the practical reality equals the initial promise.

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