Retail TouchPoints

JANUARY 23, 2023

While much remains unknown, to reap the benefits that the metaverse offers and to strengthen relationships with customers, companies should focus on these three primary areas. Create superior customer experiences. Creating new channels to connect with customers — channels that promote two-way engagement — is critical.

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Improvements Customer Social Media Retail 208

365 Retail

JUNE 9, 2023

Making privacy a priority Before retailers and CPGs can dive into best practices, they must have a crystal clear understanding of privacy internally. Considering that 88% of online shoppers in the UK say they would stop using brands and organisations that don’t value consumer data privacy, this is especially concerning.

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Retail Customer Data Channel Social Media 87

Retail TouchPoints

JANUARY 29, 2024

Understanding customer behavior after entering the store is essential. Metrics such as dwell time and bounce rates can help optimize staffing for improved sales conversion. The Privacy Conundrum This all sounds great, but how is it achieved while remaining compliant with current data and privacy regulations?

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Retail Toys Fashion Customer 300

Retail TouchPoints

JUNE 13, 2023

This requires not just flexible technology but also agile methodologies and a culture of innovation and continuous improvement. This shift toward unified commerce requires us to blur the lines between physical and digital retail and create a consistent and integrated customer experience across channels.

Supplies 237

Supplies Customer Experience Technology Omnichannel 237

Retail TouchPoints

JANUARY 15, 2024

Within the larger global market, McKinsey estimates that the retail and CPG sectors have the most to gain from AI , with potential to harness the tech and drive huge improvements in operational efficiency as well as the customer and employee experience.

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Retail Customer Experience Technology Operations 308

RTP blog

NOVEMBER 10, 2017

This increases the ability of companies to deliver a highly-personalized experience, tailored to meet individual wants and needs when it matters most, addressing all the permission and data privacy issues at the same time. It provides a real-time view of the customer experience. Why is beacon technology beneficial?

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Customer Experience Technology Customer Mobile 150

Retail TouchPoints

NOVEMBER 2, 2023

By delivering relevant, targeted content and experiences — commonly known as personalization — ecommerce companies can increase engagement, conversion, average order value and ultimately, revenue. Ecommerce marketers can create and experiment with content in minutes versus waiting days or even weeks for developer-built content changes.

eCommerce Marketing 240

eCommerce Marketing eCommerce Customer Experience Management 240

365 Retail

JULY 13, 2021

Initially piloting across 20 of O2’s high street stores, the ground-breaking tech will help deliver insights around customer movement and flow, enabling managers to make informed space and capacity management decisions. Spatial Insights captures privacy-protected analytics from existing CCTV cameras, without the use of facial recognition.

Customer Experience 52

Customer Experience Improvements Technology Leisure 52

Retail TouchPoints

JANUARY 5, 2024

As part of its Privacy Sandbox initiative, Google plans to phase cookies out for all Chrome users during the second half of 2024. Google’s move, along with increased privacy regulations (particularly in the EU), have put a premium on zero- and first-party data.

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Recommendation Consumer Information Customer 296

365 Retail

JUNE 9, 2023

Making privacy a priority Before retailers and CPGs can dive into best practices, they must have a crystal clear understanding of privacy internally. Considering that 88% of online shoppers in the UK say they would stop using brands and organisations that don’t value consumer data privacy, this is especially concerning.

Retail 52

Retail Customer Data Channel Social Media 52

Retail TouchPoints

APRIL 17, 2024

It’s pushing businesses to pivot from traditional methods of tracking and understanding user behavior to more ethical and privacy-centric approaches. While this poses a challenge, it’s also an opportunity to embrace cutting-edge technologies that provide deeper insights without compromising user privacy.

Social Media 287

Social Media B2C B2B Customer Data 287

Retail TouchPoints

MARCH 14, 2024

Optimize ad spaces to deliver relevant, engaging content that adds value to the customer experience. Prioritize Privacy and Security Data privacy and security is paramount in building trust with customers. Strike a balance by curating high-quality content that aligns with the brand and resonates with the audience.

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Retail Omnichannel Consumer Channel 290

Retail TouchPoints

APRIL 14, 2023

These cards offer several benefits over traditional payment methods for brands, including increased data security, greater customer flexibility and convenience, and new opportunities for retailers around increasing brand loyalty and personalisation opportunities.

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Payment Services Subscription Banking Information 265

Retail TouchPoints

NOVEMBER 12, 2020

Associates using the platform can talk to customers as they normally would, except that a mic captures their conversations. The tool uses AI-powered analytics designed to help improve customer experience, quality of service and store operations. Rillavoice is compliant with audio and privacy laws in the U.S.,

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Multi-channel Customer Social Media Retail 240

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

B2B 237

B2B eCommerce BigCommerce Omnichannel 237

Retail TouchPoints

FEBRUARY 16, 2023

The retail industry had to reimagine ways to reach customers that sparked a digital transformation. The industry experimented with new approaches to how we do business in order to streamline the customer experience. One of the most common complaints customers have is waiting too long in checkout lines.

Payment Services 240

Payment Services Banking Customer Experience Technology 240

Retail TouchPoints

APRIL 11, 2024

For the most part, retailers have deployed AI to tackle low-hanging fruit such as automated customer service chatbots, personalized content for one-to-one marketing campaigns and improved store and inventory analytics. And since synthetic data is anonymized, they could do this without compromising consumer privacy.

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Retail Mobile Consumer Operations 279

Retail TouchPoints

MARCH 29, 2022

Consumer packaged goods companies in the market today need an improved way of seeing their customers. They want to deeply transform engagement and have more personalized relationships, gain the ability to measure at each point of contact, improve the efficiency and effectiveness of their campaigns and create long-term customer loyalty.

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Customer Channel Technology Improvements 213

Retail TouchPoints

AUGUST 11, 2022

The retailer is sharing store-based analytics from Amazon Fresh and Amazon Go stores with CPG brands to help them improve the customer experience. Regardless of the potential pushback, Amazon is already making good use of its collected data.

Payment Services 261

Payment Services Fashion Technology Customer Experience 261

Retail TouchPoints

JULY 21, 2022

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner.

Marketing 277

Marketing Consumer Information Customer Retention 277

Wiser

SEPTEMBER 13, 2023

Especially for brick-and-mortar retailers, measuring foot traffic can offer a snapshot of customer behaviors and shopping patterns. This data can help assess the success of marketing strategies, identify peak shopping times, and improve overall business strategies. Plus, similar to video analytics, privacy issues are a concern.

Small Business Retail 147

Small Business Retail Operations Information Customer Experience 147

Retail TouchPoints

APRIL 22, 2024

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to point B (the company’s answer). Welcome to the future of retail, where the checkout lines are virtual, the service is personal and the experience is anything but linear.

Customer Experience 306

Customer Experience Arts Customer Telecommunications 306

Retail TouchPoints

AUGUST 2, 2022

The increasing importance of consumer privacy in online marketing has thrown the industry for a loop that people are still looking to recover from. Apple’s privacy changes alone resulted in a $10 billion hit to Meta’s bottom line in 2022. This improves the brand relationship and drives repeat purchases.

Clothing 237

Clothing Fashion Channel Information 237

Groove

SEPTEMBER 5, 2023

Today, businesses have access to advanced AI tools and technologies that empower them to streamline operations, personalize customer experiences, and drive growth. Machine Learning (ML) is a subset of AI that focuses on training machines to learn and improve from data without being explicitly programmed.

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Presentation eCommerce Merchant Services Technology 195

Retail TouchPoints

FEBRUARY 14, 2022

In fact, most retailers are sitting on a mountain of data, but because of concerns over competition, privacy and the lack of a clear market, only small pockets of retail data have been converted into cash flow. And who is making sure their privacy is protected along the way? So what about first-party consumer data?

Banking 254

Banking Retail Merchant Services POS 254

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. It’s the most important weapon for success in your arsenal.

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Social Media Consumer Information Marketing 271

Retail TouchPoints

DECEMBER 18, 2023

It works in real time, using machine learning based on the initial characters typed to improve the time to result. All these efforts must maintain the highest standards of data privacy and security to protect customer information — something ecommerce brands know well as they handle personally identifiable information (PII).

Recommendation 259

Recommendation eCommerce Jewelry Document 259

Retail TouchPoints

JUNE 30, 2022

Stores running Store Analytics will also use these shopper insights to make their own improvements to the shopper experience, including store layout, product selection and availability, and relevance of promotions and advertising.

Payment Services 177

Payment Services Shopping Carts Information Presentation 177

ESW

OCTOBER 2, 2023

Challenge 2: Providing Omnichannel Customer Service Omnichannel customer service is the integration of various customer touchpoints into a unified communication system. These touchpoints include chat, email, phone communication and live customer service representatives. Violating these laws can carry stiff penalties.

Payment Services 154

Payment Services Customer Payments Omnichannel 154

Retail TouchPoints

MAY 6, 2022

Data is a critical foundation in today’s retail strategies, enabling organizations to make smart analytics-based business decisions, from refining personalized marketing efforts to improving logistics operations. The rise of ecommerce and other technological advances have made the retail sector an increasingly data-rich environment.

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Retail Management Information Consumer 278

Retail TouchPoints

AUGUST 15, 2022

Organizations that can successfully assess identity trust in online interactions will improve the customer experience, enhance their brand reputation, build customer loyalty and extend customer lifetime value. Data privacy: Protecting users and their activities from being tracked without knowledge or consent.

Merchant Services 247

Merchant Services Payment Services Payments Financial Services 247

RETAIL MANAGEMENT SOFTWARE

JANUARY 16, 2024

Security and Privacy: As technology advances, the demand for heightened security and privacy measures in retail becomes increasingly crucial. Retailers are proactively investing in robust cybersecurity protocols to fortify customer data protection, ensuring a secure and trustworthy shopping environment.

Payment Services 98

Payment Services Retail Supplies Omnichannel 98

Retail TouchPoints

OCTOBER 2, 2023

Watch for Old Problems Although these new targeting methods are more reliable than third-party data, it’s important to address ongoing privacy and consent concerns. It’s always a good practice to make sure you inform your customers of exactly how you’re using their data, why you’re using it and how they can opt out if they choose.

Marketing 322

Marketing Information Consumer Reference 322

Retail TouchPoints

MAY 24, 2021

While brick-and-mortar retailers across the globe have been grappling with how to enhance the customer experience for some time, the pandemic is serving to accelerate the “offline” business transformation. Smart data analysis — data intelligence, if you prefer — is the key to anticipating customer needs.

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Retail Customer Experience Presentation Improvements 161

Retail TouchPoints

AUGUST 24, 2023

Personalization : Generative AI can collect, analyze and create experiences that dazzle consumers, but it’s just as capable of crossing boundaries of taste, ethics and transparency that can turn them off, too. Communication and education : Most consumers have an awareness of generative AI but may harbor misconceptions and fears.

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Toys B2C Social Media Accessories 239

Retail TouchPoints

FEBRUARY 6, 2024

As one recent UK poll demonstrated, consumers are “blind to AI’s benefits,” with the majority unconvinced that it’s improving their retail experiences. They think of AI as somehow nefarious, even as it actively guides their purchasing decisions.

Recommendation 281

Recommendation Customer Hobbies Technology 281

UpSellIt

JULY 13, 2023

Omnichannel Retailing Omnichannel retailing provides a unified and enhanced customer experience by leveraging the strengths of different channels and eliminating friction points throughout the customer journey. By using an omnichannel approach, retailers gain valuable insights into customer behavior, preferences, and trends.

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101