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Klaviyo vs HubSpot: A Side-by-Side Comparison

Groove

It allows users to effectively collect and organize customer data for easier, more streamlined segmentation. Klaviyo enables the creation of targeted, fully personalized campaigns that support stronger customer-brand relationships. Additionally, customers on the free plan get 150 free monthly MMS/SMS credits.

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Infographic: Reengaging Inactive Customers

ESW

Reactivating dormant apparel customers can be a challenge, but brands that successfully win back existing customers reap revenue benefits. Compared to the cost and effort of winning a new customer, it is more effective and efficient to win back an inactive customer.

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How to get repeat customers: Proven strategies for success

Omnisend

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.

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Email Retargeting and Boosting Customer Engagement

Smile.io

Customer engagement is a crucial aspect of any successful marketing strategy. It helps build long-lasting customer relationships and boosts brand loyalty.    But how do you boost customer engagement ? You then use this data to create custom email campaigns with relevant content and offers.

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How Customer Affinities Power Personalized Campaigns

Optimizely

Customers can be a mystery at times. Why did one ecommerce customer buy ten pairs of sandals in a month? And why does another loyal customer only ever buy products from one specific line and nothing else? There are many different types of customers affinities, including: Fans of a particular brand.

Customer 270
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How CDP Marketing Powers Your Brand

Optimizely

With nearly infinite choices at their fingertips, lasting loyalty can only be achieved through a strategic, customer-centric approach that permeates the entire ecommerce operation. Marketers like you need access to customer data to gain deep insights into your buyers and drive real results. But how do you create that experience?

Marketing 195
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What Do Your Buyers Love? Ask Them in a Customer Survey

Optimizely

Do you know exactly what your customers like and don’t like? Have you ever actually asked your customers what they think of your B2C brand? If not, you’re missing out on key data points. This is exactly why you should survey your customers directly. Why should my business run customer surveys?

Customer 250