Remove Customer Remove Leisure Remove Marketing Remove Recommendation
article thumbnail

Nosto Acquires UGC Marketing Platform Stackla

Retail TouchPoints

Ecommerce personalization platform Nosto has acquired visual content marketing platform Stackla , which helps marketers discover, manage and display authentic, influential visuals across all their marketing touch points via its AI-powered user-generated content (UGC) platform and asset manager.

article thumbnail

Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. As a result, shopping during this period is not merely a leisure activity but a cultural norm. Here’s why.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Email, SMS, and push marketing for ecommerce in 2023

Omnisend

Among these challenges are war, global inflation, continued threats of a recession deep into 2023, and, for marketers, increased costs of digital advertisements with lower performance than previous years. Get the 2023 report Get the full email, SMS, and push marketing statistics report for ecommerce in 2023, where we analyzed more than 17.3

Hobbies 88
article thumbnail

How Customer Lifecycle Marketing Breathes Life into Ecommerce Retention

Omnisend

Customer lifecycle marketing is frequently hailed as the way to find success when targeting customers. Not only does it boost marketing efforts for merchants, but it also makes that marketing much more relevant for customers. . Engage with customers at different stages of the lifecycle.

article thumbnail

Accenture: Rise of the ‘Resilient Consumer’ Requires More Nuanced Retail Strategies

Retail TouchPoints

For example, a shopper may visit a grocery store to get core staples and still visit the farmers market every week to get high-quality produce that also supports local farms. Leisure travel, luxury products and eating out were among the discretionary categories that saw the biggest bump year over year.

Consumer 207
article thumbnail

Answered: The 5 top questions every European retailer has about first-party data

365 Retail

From grasping customer preferences to executing finely-tuned campaigns, first-party data stands as a transformative force in reshaping how brands better connect with their customers. What can first-party data teach me about my customers? They’re talking with or messaging customer service. Let’s dive in.

article thumbnail

The Product of Places: The Secret Equation to Convening Consumers

Retail TouchPoints

When retail clients hire our firm, we present two general paths: 1) They can attract customers by lowering their prices and joining the commodity slugfest online, or 2) They can command a slight premium by convening customers around an experience that provides a physical, social and emotional payoff.

Consumer 130