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Why Is Skills Management So Hard?

Forrester eCommerce

Every time I talk to people about skills management, we arrive at two conclusions: 1) skills management has a ton of potential benefits; and 2) it’s incredibly confusing. The market is full of articles unpacking number one, so I want to share what I’ve learned about number two.

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Best Online Reputation Management

Kissmetrics

How do you successfully manage your online reputation, too? But if you’re already managing a lot, your best bet is outsourcing it to an ORM, or an online reputation manager. The problem with that is that you can’t always control what customers say about you online, or even when a damaging business mishap gets out in the open.

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The Definitive Guide to Online Reputation Management

Kissmetrics

There are a lot of misconceptions about online reputation management. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Why Does Reputation Management Matter?

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Customer lifecycle management

Omniconvert

Today’s article is all about customer lifecycle management – we’re looking into the definition, its importance and everything we need. The post Customer lifecycle management appeared first on ECOMMERCE GROWTH Blog.

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The 10 Most-Read Articles of 2020

Store Growers

Top Google Ads Articles 2020. Let’s start with the top 10 articles we published during 2020. We start with the article that I’m most proud of. It wasn’t an easy article to write, because I used to make money selling the idea that Google Ads was a great investment, for any kind of business. Top Download.

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The Key to Keeping Customers Engaged and Combating the Paradox of Choice — Personalization

Retail TouchPoints

With over 3,000 customizable SKUs available at all times, my company Eyebuydirect balances an abundance of options for customers by integrating UX (user experience) strategies that make shopping decisions feel swift and seamless. Know your customer. It’s what helps a brand truly understand its customers and foster loyalty.

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Putting the Customer First: Building a Profitable Online Presence

Retail TouchPoints

This article examines how application programming interfaces (APIs) and customer identity and access management (CIAM) technologies are assisting retailers in building a more engaging, efficient and profitable future with their online presence. trillion in 2020, as explained in an article by ecommerce giant Shopify.

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