Forrester eCommerce

JANUARY 28, 2020

Happy International Data Privacy Day! What kinds of conversations do you have with friends and family about privacy? Over the holidays and through the new year, I had the topic of children’s data privacy and device use come up multiple times.

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Toys Technology Customer Experience Customer 384

Retail TouchPoints

JANUARY 19, 2022

Brands have always focused on personal touches and customization for consumers, yet a recent eMarketer report found growing concerns around data privacy, with nearly nine out of 10 consumers saying it’s important to them. Start Working with First-Party Data. Identify a Clear Value Exchange.

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Retail TouchPoints

SEPTEMBER 28, 2021

Some say that in the new era of retail, data is gold. For others, data is oil. Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. These are rules to live by.

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Retail TouchPoints

OCTOBER 25, 2022

The world has gone digital, and as a result, global concern regarding data privacy has skyrocketed. As users become even more tech-savvy, the way their data is used is at the forefront of their minds — and the businesses interacting with this captured data have experienced increased demand to respond to consumers’ heated concerns.

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Forrester eCommerce

JANUARY 27, 2023

The privacy landscape is shifting quickly. It's a critical time for B2C marketers to get involved in their organizations’ privacy programs.

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Retail TouchPoints

AUGUST 16, 2022

As the benefits of personalization become more apparent, the rise in data privacy concerns and their impact on organizations are beginning to take center stage. Personalization is only as good as the data the merchants can collect. Personalization with Privacy.

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eCommerce Consumer Merchant Services Recommendation 237

Retail TouchPoints

APRIL 14, 2022

Privacy has always been a hot topic, but recently temperatures have been rising. From the Facebook Files to Netflix’s documentary The Social Dilemma , we now understand more than ever how social networks and search engines utilize our data not only to sell us products and services but also to promote ideology, opinions, and political views.

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Consumer Recommendation Definition eCommerce 246

Forrester eCommerce

JULY 21, 2022

Yesterday, the US House Committee on Energy and Commerce voted to pass the country’s first comprehensive privacy bill, the American Data Privacy and Protection Act. This is a milestone as the bill moves through the legislative process. For marketers who don’t have time to read 132 pages, we’ve broken down the key takeaways.

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Marketing Customer 363

Retail TouchPoints

MARCH 26, 2024

2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation has been a looming threat since the original announcement back in 2020, Adtaxi’s 2024 Privacy Survey tells us that 33% of respondents still lack a cookie-replacement strategy.

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Retail Apparel Consumer Clothing 235

Forrester eCommerce

JANUARY 28, 2021

As we said in our privacy predictions for 2021, and is worth repeating as we celebrate International Privacy Day: now is the time to focus on your employees’ privacy.

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Consumer Other Customer 294

Retail TouchPoints

MAY 1, 2024

While off-site advertising has become a prime target for growing retail media networks as they look to compete amid increasing competition, Kroger has only made its data available in one other major DSP, The Trade Desk , prior to this deal with Yahoo. “Advertisers on average see 6.5X

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Retail Consumer Marketing Other 219

Forrester eCommerce

MAY 7, 2020

To learn more about how privacy and data ethics regulations will affect retail marketers, we spoke with Andrew Hogan and Fatemeh Khatibloo, who are […].

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Retail Marketing Customer 349

Forrester eCommerce

FEBRUARY 3, 2020

At the end of 2019, Forbes identified data privacy and security as the most pressing issue in the upcoming decade. The issue is already prevalent: everyday a new story crops up about leaked, compromised, or misused data.

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Social Media Consumer Customer 313

Forrester eCommerce

JANUARY 28, 2019

In the United States, Europe, Canada, and India, January 28 is designated Data Privacy Day to mark the signing of the first legally binding, international treaty that dealt with data protection and privacy in 1981. GDPR is the first step for […]

Technology 353

Technology 353

Forrester eCommerce

SEPTEMBER 29, 2022

Collecting data without infringing on consumers’ privacy and ultimately sacrificing their loyalty and trust is a new marketing imperative. Marketers must avoid regulatory fines and reputational damages and lead the conversation on consumer privacy. Data deprecation, new privacy laws, and the cookiepocalypse are coming.

Consumer 195

Consumer Marketing B2C Customer 195

Retail TouchPoints

NOVEMBER 15, 2022

million privacy settlement , the largest in U.S. Give users detailed information about the types of location data Google collects and how it’s used at an enhanced “Location Technologies” webpage. The settlement also put limits on Google’s uses and storage of certain types of location data. Google has agreed to a $391.5

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Article Information Consumer Technology 226

Forrester eCommerce

APRIL 1, 2022

Data deprecation is here, forcing marketers to stop hoovering up consumer data for opaque use cases. Consumers’ privacy-protecting behaviors are one of the four forces shaping this new marketing reality, but not every consumer has the same expectations, preferences, or concerns around information sharing.

Consumer 195

Consumer Information Marketing Customer 195

Retail TouchPoints

MAY 25, 2022

This is before they even address the issue of managing customer data. Customers are also becoming more wary of the way retailers are storing their data. Businesses need to be transparent about their data protection approach and adapt existing procedures in line with digital innovation and regulatory expectation.

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Customer Loyalty Customer Consumer Gifts 284

Forrester eCommerce

SEPTEMBER 12, 2018

We know it: customers are increasingly demanding protection for and control over their data. Firms that meet and exceed these expectations, recognise and treat privacy as a value. They successfully created a business reputation for privacy and security and inspire customer trust.

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Customer Customer Data 546

Forrester eCommerce

JULY 16, 2020

It was a principles-based, voluntary framework to allow companies to transfer personal data of European residents to the US. And Austrian law student Maximilian Schrems took Facebook to court claiming that once his data reached US soil, privacy protection faded. In 2000, the European Commission (EC) introduced Safe Harbor.

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Management Customer 474

Forrester eCommerce

AUGUST 18, 2021

Marketers in Asia Pacific (APAC) are aware of the importance of privacy, but their consumer data privacy practices are still immature across strategy, process, people, and tools. This exposes brands in APAC to the risk of failing customer expectations and losing trust from the rising number of privacy-conscious consumers.

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Marketing Consumer Customer 342

Forrester eCommerce

MARCH 3, 2022

Government-led data privacy and security consultations gave birth to new regulations over the past 6 months in China. While these are starting to be enforced, 2022 will see the launch of even more data-related regulations (Figure 1).

Operations 370

Operations Marketing 370

Forrester eCommerce

MAY 24, 2022

The flurry of changes in the advertising and marketing ecosystem driven by cookie and ID deprecation, rising walled gardens, and privacy-preserving measures, has B2C marketers scrambling for solutions to help them develop data-driven marketing strategies.

B2C 369

B2C Marketing B2B Technology 369

Forrester eCommerce

APRIL 3, 2023

ChatGPT is in trouble with privacy. According to the regulator, ChatGPT fails to inform users about the personal data it collects and processes, it doesn’t provide a clear legal basis for the processing activity it engages on, and it […]

Information 195

Information Customer 195

Kissmetrics

JUNE 10, 2021

If you collect information from your website visitors, you may be required by law to post a privacy policy on your website. While not every country has privacy policy requirements, many auxiliary laws make the addition of a privacy policy necessary for compliance. So, how do you create a privacy policy?

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Document Shopify Information eCommerce 278

Retail TouchPoints

MAY 4, 2023

Benefits to this approach include: Quizzes can reduce the indecision shoppers face when they have to sort through too many options, especially when shopping for complex or specialty items; As part of Constructor’s holistic product discovery platform, Quizzes is designed to provide a new way to source data that can be applied throughout the entire shopping (..)

Retail 271

Retail Mobile Recommendation Consumer 271

Forrester eCommerce

MARCH 22, 2021

First, consumer data privacy awareness has been rising. Forrester’s Consumer Technographics data shows that 30% of consumers in the region make their purchase decisions based on brands’ commitment to consumer data privacy. Second, regulators across the region are coming up with stricter consumer data […].

Consumer 264

Consumer Marketing 264

Forrester eCommerce

FEBRUARY 22, 2022

The compliance pressure on privacy, risk, and security professionals is growing. New and evolving privacy regulations are emerging daily, and regulators’ abilities to levy hefty fines is expanding along with business stakeholders’ expectations that their business meets the rules.

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Forrester eCommerce

SEPTEMBER 28, 2018

Facebook Loses More User Data (This Time Unintentionally) Facebook announced that it experienced a breach this week that lost 50 million user’s data. Ironically, the breach happened in part due to exploited bugs in three features developed to give users more control over their privacy.

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Omnisend

SEPTEMBER 23, 2021

This is reflected in the graph below, showing the adoption rate from September 15 until September 22: Before the Monday iOS 15 release, only 0.77% of contacts had started using Mail Privacy Protection. How we collected the data. whether a real user opened this email or if it is the feature enabled by Mail Privacy Protection.

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Blog Events Marketing Other 167

Retail TouchPoints

JULY 21, 2022

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). How brands collect first-party data from consumers is shifting state by state, country by country, and there’s a lot at stake.”

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Marketing Consumer Information Customer Retention 274

Forrester eCommerce

JANUARY 11, 2022

Start 2022 with renewed marketing opportunity by assessing your data strategy and finding opportunities to round out your understanding of customers and prospects.

Consumer 370

Consumer Marketing Customer B2C 370

Forrester eCommerce

MARCH 30, 2020

But if you look at privacy management solely by this lens, you are missing the big picture. The days when privacy management was purely about mitigating negatives are over. Savvy firms with mature privacy programs leverage their work to deliver business outcomes that include superior customer […].

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Management Customer 301

SheerID

MAY 22, 2020

Explore the topic of data privacy and why it is so important including popular concerns and regulations around data protection. ? Learn more with SheerID!

Customer 148

Customer Blog Marketing 148

Forrester eCommerce

FEBRUARY 5, 2020

(coauthored with David Novitzky) Marketers use a wealth of consumer data for digital media buying, audience insights, targeting, measurement, and personalization.

Marketing 446

Marketing Consumer B2C Management 446

Retail TouchPoints

DECEMBER 18, 2023

Data Quality is Critical Successfully selling products online requires that companies produce, consume and make sense of a massive amount of data. It can process data to identify matches, recognize patterns and take action 50 times faster than humans. AI’s effectiveness hinges on the quality and quantity of data available.

Recommendation 251

Recommendation eCommerce Jewelry Document 251