Retail TouchPoints

MAY 20, 2022

A 45-year-old family-owned luxury business might not be the kind of company one expects to be at the cutting edge of digital commerce, but thanks to President Ken Natori, the company’s second-generation leader, Natori is just that. There were some signs in the tea leaves that were concerning,” said Natori.

Omnichannel 209

Omnichannel Department Stores BigCommerce Fashion 209

Retail TouchPoints

APRIL 25, 2023

This year, 3D and AR adoption is expected to be one of the biggest trends for providing next-gen ecommerce experiences, especially for apparel and footwear brands looking to bring the physical world to digital shopping. As a result, more brands need to look for ways to incorporate 3D and AR tech into their omnichannel strategy.

Technology 223

Technology eCommerce Shipping Costs Games 223

Wiser

JULY 27, 2021

When you think of a strong brand, what comes to mind? No matter what you think of first, there are entire teams behind the scenes working to make that brand strong. It’s one of the oldest adages in business: Your brand is your most valuable asset. One such role is the brand guardian. High-quality products?

Channel 158

Channel Presentation Marketing Management 158

Smile.io

AUGUST 25, 2023

Loyalty programs are one of the best ways to build your brand community—the ultimate retention tool for businesses in any industry. The following list was put together to inspire you when putting together your own loyalty program and brand community, no matter what you sell or what stage you’re at.  

Customer Loyalty 77

Customer Loyalty Beauty and Health Customer Food and Beverages 77

Retail TouchPoints

FEBRUARY 12, 2021

As consumers continue to rely on digital channels for services that still cannot take place (or that they don’t yet feel comfortable doing) in person, a positive experience across all channels will play a pivotal role in purchasing decisions and loyalty. Businesses must also account for generational preferences.

Consumer 343

Consumer Omnichannel Events Customer Experience 343

Optimizely

NOVEMBER 13, 2018

Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation. All of this is worrisome for ecommerce fashion brands. It all comes down to creating an exciting, clear, and consistent B2C brand.

Fashion 236

Fashion eCommerce Marketing Jewelry 236

Retail TouchPoints

DECEMBER 5, 2022

While there are quite a few cultural differences and nuances that companies and brands should be aware of, selling into Japanese marketplaces is not as difficult or challenging as one may think. Brand reliability is important, as are after-sales care and fast response times. Does your sales volume justify cross-border shipment?

Shipping Costs 173

Shipping Costs Leisure Electronics PPC 173

Wiser

JULY 11, 2022

It’s essential that your business is able to engage shoppers, build customer loyalty, and drive sales. Building your brand image. Maintaining customer loyalty. The key to customer loyalty is ensuring that shoppers have a smooth and enjoyable shopping experience. Maintaining Customer Loyalty. Increasing sales.

Social Media 146

Social Media Retail Customer Loyalty Consumer 146

Smile.io

NOVEMBER 4, 2021

What is it that drives customers to shop with luxury brands? While many people think that loyalty programs dilute luxury brands, that could not be further from the truth. While many people think that loyalty programs dilute luxury brands, that could not be further from the truth.

Beauty and Health 66

Beauty and Health Events Jewelry Customer Experience 66

Wiser

DECEMBER 17, 2019

It’s at this time that brands need to focus on setting the right price to attract the most customers possible. And what are the advantages and disadvantages of this pricing strategy for brands? This is a pricing strategy often used by brands for a product that has high competition or is a relatively new idea.

Customer Experience 136

Customer Experience Marketing Consumer Other 136

Smile.io

APRIL 13, 2022

Big brands like Amazon and Cineplex have proven that a well executed rewards program can work wonders for a brand. That’s because a rewards program is an extension of your brand, one that transforms your relationship with customers into something that isn’t purely transactional.   The result?

Shipping Costs 83

Shipping Costs Department Stores Payment Services Customer 83

Smile.io

JULY 5, 2023

Whether you’re a big credit card enthusiast or a frequent traveler or simply love a good hotel staycation, there is something to learn from Hyatt’s rewards and loyalty program World of Hyatt. Let’s break down what makes World of Hyatt a top loyalty program, and the lessons we can learn from the hotel brand.

Travel 61

Travel Events Books Other 61

Steve Dennis

MAY 20, 2020

For years rumors have abounded that various forces were trying to lead North America’s two leading luxury department stores to the alter. As I highlighted in a recent Forbes piece , the pandemic has accelerated a reckoning for Neiman’s that has been looming given the brand’s maturity and its ludicrously leveraged balance sheet.

Department Stores 174

Department Stores Operations Travel Customer Loyalty 174

Kissmetrics

DECEMBER 18, 2020

It doesn’t matter whether you’re developing software, designing a book, developing a web design cover, or simply branding your business: colors define mood and influence responses. The color blue is a color of trust, peace, order, and loyalty. Business Insider reports that “brands use yellow to show that they’re fun and friendly.”

eCommerce 363

eCommerce Outdoor Article Web Design 363

Smile.io

JULY 7, 2023

Community is at the core of successful DTC ecommerce brands like Blume, Pura Vida Bracelets, Allbirds, Cuts Clothing, (and many more brands). All these recognizable brands started small and have grown into viable businesses thanks to an online community. Here are the top five benefits of building an online brand community.

Customer Retention 85

Customer Retention Blog Customer Experience Jewelry 85

Smile.io

JUNE 28, 2023

Based in Los Angeles, California, XIVI is an apparel brand that combines luxury with comfort. “The inspiration was comfortable clothes made better, and with more style, so you can work from home, take Zoom calls, step out of the house while looking as good as you feel,” she shares.

Clothing 69

Clothing Omnichannel POS Apparel 69

RetailMinded

MARCH 10, 2022

So what does this actually mean for physical stores today? Where once upon a time retail business models had the luxury of evolving over years and often even decades, retailers over the last two years were forced to rapidly pivot their operations, change business models and even switch to unfamiliar, new ways of working.

POS 98

POS eCommerce Payment Services Fulfillment 98

Retail TouchPoints

MAY 26, 2021

At this point, if you’re not using content personalization to engage your customers, your brand is in the minority. Prospects see it as a way to feel attached — that a brand knows and cares about their needs and desires. 77% of consumers prefer brands that provide a personalized experience. The Best Personalization Methods.

B2B 167

B2B Events Recommendation Marketing 167

Optimizely

DECEMBER 6, 2018

For starters, they diminish the perceived value of your product, and subsequently your brand. “Is Because we work with a lot of ecommerce stores that face these exact issues every time they send out a new email campaign, we understand the struggle. But we’ve also seen what works and what doesn’t when it comes to discounting.

eCommerce Marketing 210

eCommerce Marketing eCommerce Marketing Events 210

Smile.io

APRIL 25, 2023

Sephora’s Beauty Insider Program is one of the most well-known rewards programs in retail and ecommerce loyalty communities. Time after time this program is included in top loyalty program lists, but what is it that makes the VIB program so great? Sephora’s VIP tiers are based on total dollars spent.

Recommendation 59

Recommendation Social Media Events Customer Retention 59

BigCommerce

JULY 20, 2018

It does, of course. Many of the best cosmetic brands grew through giving shoppers free samples because they knew that their claims of offering great products were only validated once consumers had the opportunity to experience them—their feel, their smell, their effect on the skin—firsthand. I call aesthetic intelligence the other AI.

Other 246

Other Reference Travel eCommerce 246

Retail TouchPoints

AUGUST 31, 2021

The Gucci bag that Grellet mentioned was sold on the gaming platform Roblox for 350,000 Robux (the digital currency traded in this digital world), which works out to roughly $4,115 — $700+ more than the bag’s real-world retail value of $3,400. We’re seeing a lot of traction in the luxury sector,” said Hurstel.

Retail 183

Retail Games Technology Arts 183

Smile.io

JANUARY 23, 2023

With thousands of brands competing for a piece of the cosmetics pie, it takes a company with a unique strategy to stand out in this rapidly expanding market. The trendy, environmentally conscious beauty brand has stolen the hearts of consumers all over the world, turning them into loyal brand advocates.

Customer Retention 47

Customer Retention Social Media Customer Blog 47

Email Audience

OCTOBER 14, 2022

Brand personality is the key to humanizing your company. Customers need something to relate to if they’re going to advocate for your brand. A brand personality also guarantees you will not blend in with the competition. Let’s explore the ins and outs of brand personality. What is Brand Personality?

Social Media 64

Social Media Vend Other Customer 64

Kissmetrics

OCTOBER 19, 2021

Perhaps take this a step further and collaborate with other local store owners to create a co-branded coupon with local businesses’ online details. The goal of in-store promotion is to: increase customer traffic improve brand awareness create awareness for new products get people talking. How does foot traffic increase sales?

eCommerce 295

eCommerce Social Media Shipping Costs Shipping 295

Smile.io

SEPTEMBER 20, 2022

Every entrepreneur has one goal when they decide to start a business–to find customers, make them fall in love with their brand, and keep them coming back. One of the tried and tested ways to accomplish this is with the help of a loyalty program. But what exactly is a loyalty program? How does a loyalty program work?

Customer Retention 46

Customer Retention Shipping Costs Social Media Reference 46

Smile.io

FEBRUARY 1, 2023

We encourage you to keep exploring these brands, shop around for more great finds, and share them with your own community. Izzy & Liv A video describing the brand story and purpose behind Izzy & Liv–to celebrate women of color.  billion in annual receipts, 1.3 million employees, and about $42.2 Bad Hair Where?)’,

Food and Beverages 128

Food and Beverages Beauty and Health Gifts Accessories 128

365 Retail

JUNE 14, 2023

In short, people are evaluating their shopping priorities as they rethink value, whilst the price tag continues to be important, consumers are also looking for meaningful interactions with brands, or escapism from the day to day. Brands will need to react to this new trend by ensuring their social activity aligns with customer values.

Social Media 52

Social Media Accessories Consumer Gifts 52

Ecommerce Platforms

JUNE 20, 2022

It's tough to break through with a successful product, but the rewards are enormous, with cash flow benefits, brand loyalty, and clear revenue projections on a regular basis. Subscriptions Build Loyalty. Regular online stores don't get close to the loyalty you'll find with a subscription business. Install a template.

Subscription 220

Subscription Shipping Costs Merchant Services Payment Services 220

Ecommerce Platforms

FEBRUARY 26, 2023

Similar to dropshipping vendors, they take over the work of producing, packing, and shipping products for ecommerce brands, so they don’t have to worry about fulfillment. Printful Review (Feb 2023): Higher Quality Printing and Dropshipping Printful Pricing (Feb 2023): How Much Does Printful Cost?

Shipping Costs 104

Shipping Costs Payment Services Shipping Subscription 104

SellBrite

SEPTEMBER 1, 2020

In this article, we’ll teach you how to brand, design, and launch an eBay Store that attracts your target customers and boosts your presence on the marketplace. Store subscriptions work a little differently—you pay a monthly fee in exchange for more features and zero-insertion-fee listings. Build Your Brand Identity.

Subscription 137

Subscription Shipping Costs Jewelry Article 137

Omnisend

MARCH 20, 2023

From taking a hot bubble bath to treating yourself to a luxurious massage, there’s a certain satisfaction that comes with giving yourself some much-needed TLC. That’s why email is a powerful channel to build brand loyalty, encourage repeat purchases, and drive long-term sales. Gro-to goes all out with a friendly tone.

Beauty and Health 78

Beauty and Health Recommendation Shipping Costs Channel 78

Email Audience

SEPTEMBER 29, 2021

Shoppers that read reviews often aren’t very familiar with a brand or product and like more information before feeling confident to make a purchase. Especially for high-end goods like luxury items or tech products, colothes, and functional goods like appliances and electronics. The ability to have brand followers on Amazon.

Social Media 128

Social Media Gifts Reference Customer 128

Smile.io

MAY 15, 2023

🛍️ Repeat customers are committed to your brand. Repeat customers, on the other hand, care about your brand and are willing to choose you over the competition because they’re motivated by what you stand for, not just what you sell. This drops the lifetime value (LTV) of your customer and increases marketing costs.

Shipping Costs 80

Shipping Costs Arts Blog Social Media 80

RetailMinded

SEPTEMBER 1, 2022

Since its launch in 2018 The Luxury Meets Cannabis Conference (LMCC) — the acclaimed B2B trade event connecting retailers with visionary brands at the the forefront of CBD + Cannabis beauty, wellness, & food/beverage — has been the go-to resource for products and extensive retailer education in the space. MOM & POP MOMENTUM.

Food and Beverages 52

Food and Beverages B2B Events Department Stores 52

Retail TouchPoints

MAY 28, 2020

Are these traits now influencing brand perception and loyalty? Who should be involved in the planning process, and what does that process look like? To reimagine the future, far more people should be involved, and now is the perfect time to work on war-gaming capabilities and scenario planning.

Games 137

Games Other Retail Customer 137

Smile.io

JANUARY 30, 2023

The best brands in the world are able to create something far more powerful than a premium product, or even a strong brand personality. “A lifestyle brand is a brand that attempts to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture.”

Social Media 73

Social Media Marketing Events Apparel 73