Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. The eCommerce PPC Strategies We Implemented for a 9.89x ROAS.

PPC 105

PPC eCommerce SEO Information 105

Groove

NOVEMBER 6, 2018

Increasing your website traffic will lead to growth for your eCommerce store. As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. How to Increase eCommerce Traffic. Content Marketing.

eCommerce 256

eCommerce PPC SEO Social Media 256

BigCommerce

MARCH 3, 2017

But, every other traffic-driving activity you do will work even better for you (that means lower cost of acquisition) if you have a good content marketing strategy and execution. Let’s briefly talk about developing a content marketing strategy and how this will take your marketing efforts to the next level.

PPC 417

PPC eCommerce Social Media Blog 417

Groove

MARCH 24, 2022

Selecting an eCommerce marketing agency for your BigCommerce online store is a crucial step in achieving your eCommerce goals. As an Elite BigCommerce Partner Agency , our certified team is available to assist in growing your mid-market business with BigCommerce Enterprise. What Is An eCommerce Marketing Agency?

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce PPC Marketing Strategies. #4:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Groove

NOVEMBER 6, 2018

Increasing your website traffic will lead to growth for your eCommerce store. As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. PPC Campaign. Affiliate Marketing.

eCommerce 150

eCommerce PPC SEO Social Media 150

Retail TouchPoints

DECEMBER 5, 2022

Growth markets include food, personal care, fashion, beauty products, toys, electronics and furniture amongst many other categories. Japan’s cross-border ecommerce market is growing as well: today it’s a $2 billion (USD) market, estimated to reach over $5 billion in 2030, and where new opportunities lie for U.S.

Shipping Costs 173

Shipping Costs Leisure Electronics PPC 173

Groove

JANUARY 4, 2021

Interested/have watched videos on the company's YouTube channel. Need help enhancing your eCommerce marketing strategy and driving serious results? Groove Commerce is here to help! Check out our eCommerce PPC services to learn more about our approach. Interested in home improvement. Conclusion.

Improvements 370

Improvements PPC Recommendation Shopping Carts 370

Retail TouchPoints

JULY 4, 2022

Watch the video: Intro to Google Analytics 4: What Your Business Needs to Know. Today he leads a team of more than 25 PPC, SEO and conversion optimization specialists as a boutique, fully remote ecommerce marketing agency.

eCommerce 239

eCommerce SEO Events Recommendation 239

Groove

FEBRUARY 2, 2022

Diversify the platforms you share content to, and be sure to create various forms of content such as articles, videos, podcasts and more. In fact, PPC was ranked as one of the top three best channels for high-volume leads in 2020, according to Formstack. Paid Social Advertising. Paid Search. We’ll be in touch!

Customer 150

Customer Customer Retention Merchant Services PPC 150

Inflow Insights

AUGUST 25, 2021

Need help building an end-to-end marketing plan for the holidays? 10 Holiday eCommerce Marketing Strategies for Your Best Year Yet. We’ve packed everything we’ve learned along the way into the following eCommerce holiday marketing tips: 1. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

ROI Revolution

FEBRUARY 10, 2022

Top Trends for Ecommerce Marketers in 2022. of marketers named video as a top trend for 2022. The fifth most popular trend that digital marketing professionals named is direct to consumer , with 49.4% billion in 2019, US D2C ecommerce sales are projected to reach $151.2 After hitting just $76.68

Marketing 78

Marketing Social Media White Paper PPC 78

Inflow Insights

NOVEMBER 14, 2019

In this post, we’ll outline how to help the best content on your eCommerce site continue to “sell while you sleep”… and what to do if things drop off. Note: We specialize in helping eCommerce businesses to automate more of their sales through SEO, PPC, and CRO. Why Organic eCommerce Sales Drop When Traffic Drops.

eCommerce 106

eCommerce SEO PPC Recommendation 106

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. How should you use these platforms together in your eCommerce marketing strategy?

PPC 156

PPC eCommerce Social Media Channel 156

Omnisend

MARCH 21, 2021

This includes anything from blogs to webinars to videos, and everything in between. While the goal is to attract and ultimately retain customers , content marketing uses storytelling to appeal to a wide audience. Pay-per-click ( PPC) ads can be found almost anywhere, but the most common form of PPC advertising is paid search.

Marketing 142

Marketing Social Media PPC Customer Retention 142

SellBrite

DECEMBER 6, 2017

The same is true in ecommerce marketing. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. 2) Utilize PPC advertising.

Social Media 165

Social Media Marketing PPC eCommerce 165

Ecommerce Platforms

MAY 16, 2022

In short, Adscale is a cloud-based marketing, advertising, SMS messaging , E-mail campaigns, and data solution best suited to e-commerce marketing managers, ad agencies, private advertisers, and PPC managers (pay-per-click). . There’s also a demo video you can dip into.

eCommerce 211

eCommerce Shopify Merchant Services Channel 211

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. As she explains in this video , high-performing teams consist of Rock Stars and Superstars.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Inflow Insights

JANUARY 13, 2022

Searching Query 1 in Google, we saw several things pushing their top-ranking strategic content down in the results: A Google Ad for a product A “People Also Ask” section A video carousel section. For more guidance on category and product page optimization, check out our complete eCommerce SEO Copywriting Guidelines. Queries hidden.

eCommerce 136

eCommerce SEO Recommendation Article 136

BigCommerce

NOVEMBER 28, 2017

Content + Commerce Integration. Niche PPC Strategies. Influencer Marketing & Social Media Engagement. Focusing on Video Marketing. Facebook Advertising, Amazon, eBay, PPC and Buy Buttons were the most successful channels for online brands this year. Selling on Amazon. Facebook Advertising Optimization.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

ROI Revolution

JANUARY 25, 2023

Rich media units allow for additional elements that can drive engagement, such as embedding video or incorporating social icons. Ecommerce videos are being put front and center more than ever across channels, including being worked into galleries on product pages and category pages. images, videos, testing, scaling) is growing. 

eCommerce 78

eCommerce Social Media SEO Payments 78

Inflow Insights

JANUARY 31, 2022

Gone are the days of devoting all of your budget and attention to a single marketing channel. To succeed in today’s varied eCommerce market, you need a strategy that incorporates several channels, working in tandem for full-funnel success. But, in our experience, the best results come from a more integrated approach.

Social Media 128

Social Media Multi-channel PPC Channel 128

Omnisend

MAY 18, 2021

Cannabis merchants can achieve this by adding specific personal touches to their ecommerce environments. For instance, posting pre-recorded videos helps customers connect with the sellers. You can also market your online store by offering in-depth analyses and educational pieces on CBD via blog articles. Final Verdict.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

Inflow Insights

NOVEMBER 11, 2021

So, how should you use these platforms together in your eCommerce marketing strategy? If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume to target in your Google PPC ads yet. Here are the basics: Facebook Ads. Best Performers in Social Media Ads.

Social Media 125

Social Media eCommerce Recommendation PPC 125

ROI Revolution

JANUARY 3, 2020

Every year, Google releases a “year in search” video, highlighting a major theme from that year based on the biggest search terms that people typed into Google. The theme for 2019 was heroes and the emotional video showcases how “searches for both superheroes and everyday heroes soared around the world.”

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

ROI Revolution

FEBRUARY 28, 2020

Understanding the state of paid search from all angles will allow your brand to flourish in a booming ecommerce market that is largely driven by paid search initiatives. PPC Advertising Growth: What Happened in 2019? paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2

Multichannel 99

Multichannel Mobile Search Marketing PPC 99

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. Check out their resources center homepage, including link off to videos, user guides, deconstructions, essays on trending topics and more. Know that videos often do better than still images. 10x Content.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

ROI Revolution

NOVEMBER 27, 2019

This social spend can take the form of banners, video, and other display ad units on different social media networks. Join our paid search experts Alex Wynn and Hallie Altman as they interview subject matter experts and tackle developments in digital marketing on a new hot topic each episode of our new podcast, Let’s Get Digital.

Marketing 78

Marketing eCommerce Social Media Gifts 78

ROI Revolution

JANUARY 27, 2020

Our guidebook covers a wide range of topics including AI, programmatic advertising, video marketing, personalization, voice search, and more. . Each episode is packed with insights for retailers and lead gen in B2B and B2C that cover a range of services, including PPC, social media, SEO, CRO, and Amazon advertising. .

Marketing 78

Marketing Shipping Costs Social Media Games 78

BigCommerce

DECEMBER 13, 2017

Beyond that, really consider promoting Amazon through marketing channels typically reserved for your own website. They can be advertised using PPC. Give Amazon’s suggested PPC campaigns a try. Use high quality images and videos. Amazon listings can be SEO’d. They can be promoted via email and social.

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

Inflow Insights

AUGUST 27, 2019

In parallel to the reach campaign, we also launched a video view campaign as another element of general prospecting and effort to gain brand recognition with the new audience. So when we ran our traffic campaign, after the success of the reach and video view campaigns, the leads visiting Artisan’s site were significantly more qualified. .

eCommerce 133

eCommerce Gifts Article Social Media 133

Ecommerce Platforms

AUGUST 20, 2021

Copysmith can create category content, product descriptions, headlines and rewritten content, taglines, and PPC ads. YouTube Video product descriptions. There are various plans you can choose from if you want a little help from Copysmith for your social media, copywriting, and content marketing strategies. LinkedIn ads.

Blog 118

Blog Shopify Article SEO 118

BigCommerce

FEBRUARY 1, 2018

Need some simple graphic design help for a logo, PPC banner or social media ad? For larger items like images and video, try Dropbox. Grant Thomas, Digital Marketing Manager, Justuno. Ecommerce Influence has been my destination of late. Get design help on the cheap. Share resources. Take care of yourself.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

ROI Revolution

DECEMBER 20, 2017

You should grab our special report, Setting Ecommerce Marketing Goals. You could have video tutorials of assembly, usage, and maintenance. Get our 2018 Ecommerce Retailer Checklist , which takes a step-by-step approach to optimizing your ecommerce business for 2018. The Customer Journey is Omni-Channel.

eCommerce 60

eCommerce Mobile PPC SEO 60

Inflow Insights

JUNE 17, 2019

Nonetheless, from what we’ve seen, eCommerce marketers still tend to focus on bottom-of-funnel advertising on Facebook, i.e., retargeting existing audiences. This means you need to show some love in the ‘ See’ and ‘ Think’ stages, ideally with video ads and/or carousels that really pique the interest. For low-ticket items (e.g.

eCommerce 104

eCommerce Social Media eCommerce Marketing Customer 104

BigCommerce

OCTOBER 4, 2017

I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Ecommerce Keyword Research.

SEO 419

SEO eCommerce Gifts Blog 419

BigCommerce

DECEMBER 13, 2017

From there, we can use Amazon PPC to gather data on which terms help our listing convert and optimize for those keywords. You drive internal traffic via Amazon PPC and external traffic via outside ads like Facebook , Google AdWords, etc. My two favorite tools are Helium 10 – Magnet and Keyword Inspector.

SEO 209

SEO Merchant Services Document Recommendation 209