Let’s Move from Fast Promising to Smart Promising
Retail TouchPoints
SEPTEMBER 8, 2023
The rise of search-based and social selling has heightened retailers’ desire to offer aggressive estimated delivery dates (EDD). In addition to a host of other factors, the ability to offer fast delivery when customers search for a product or see it in a social ad has driven many retailers to prioritize promising as a key capability of their tech stacks.
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