Tue.Jun 27, 2023

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3 Ways AI can Disrupt Ecommerce

Retail TouchPoints

There’s a lot of talk about artificial intelligence these days, with countless posts about how it’s changing consumer expectations , influencing operations and transforming entire industries. But is there anything your retail business can do to profit from AI? When it comes to ecommerce, the answer is a resounding “yes.” And early adopters stand to benefit significantly.

eCommerce 277
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ThoughtSpot Acquires Mode Analytics, Goes After Data Pros

Forrester eCommerce

In the recently published report, The Forrester Wave™: Augmented Business Intelligence Platforms, Q2 2023, we wrote that “ThoughtSpot’s continued focus on conversational user experience (UX) is no longer differentiating.” ThoughtSpot’s announced acquisition of Mode Analytics on June 26 is perhaps a means for ThoughtSpot to grow beyond its historical business user-focused strength in UX.

Customer 195
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Claire’s Hires Children’s Place, Zara Vet as Chief Merchandising Officer

Retail TouchPoints

Claire’s has named Claudia Lima-Guinehut as EVP and Chief Merchandising Officer, reporting to CEO Ryan Vero. She will lead the retailer’s global merchandising, sourcing and design strategy as well as the brand’s piercing business. Lima-Guinehut brings more than 20 years of omnichannel experience to the role. Her most recent job was as SVP of Global Merchandising and Strategic Partnerships at The Children’s Place , where she was responsible for creating and delivering product st

Fashion 267
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Introducing The European Financial Services Customer Trust Index

Forrester eCommerce

We have launched the European Financial Services Customer Trust Index, 2022. Sadly, customers in France, Germany, Italy, and the UK generally rate their trust toward their banks as weak or — at best — moderate.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Amazon Makes Business Accounts Free for Sole Operators

Retail TouchPoints

In its ongoing bid to appeal to small business owners, Amazon is making business accounts free for sole operators who already have a personal Prime membership. Amazon Business Prime Duo — the lowest tier of Amazon Business account, designed specifically as an add-on to normal Prime membership for customers that also run their own company — previously cost $69 a year but will now be free.

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471: Key Takeaways From Sellers Summit 2023: These Trends Are Taking Over Ecommerce!

My Wife Quit Her Job

Today I have my friend and business partner Toni Herrbach on the show. In this episode, we recap some of the game changing strategies in ecommerce that were revealed in Seller Summit 2023 This year was one of the best Seller Summits in terms of content and community. Not only did we have the most sessions ever, but every single talk was incredible. Head on over to Sellersummit.com to grab the recordings.

eCommerce 213

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Making Reality Unreal: Five Deepfake Scams That Imperil Enterprises In 2023

Forrester eCommerce

While it might seem like generative AI is the only use case for AI around today, just a few years ago, deepfakes wore the mantle for attention and hype in the AI universe.

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Spirit Halloween Begins Hiring 40K Workers as it Readies Record Number of Seasonal Stores

Retail TouchPoints

Spirit Halloween is planning to open 1,500 temporary locations this fall across the U.S. and Canada — the most ever in the company’s 40-year history — and has begun the process of hiring the thousands of employees it will need to run them. The 40,000 associate and store manager positions now available also represent Spirit Halloween’s largest seasonal workforce ever.

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Pride Month 2023: Campaign Roundup

Fastr

During this time of economic uncertainty, the general population feels the financial strain on their purchasing power and businesses see that reflected in their sales. Adding the heavy h and of political pressures to this already-unstable mix and you get business leaders and decision-makers stuck between a rock and a hard plac e.

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Walmart Plans to Reach 80 HIV-Focused Specialty Pharmacies by Year End

Retail TouchPoints

Earlier this month, Walmart opened 70 HIV-focused Specialty Pharmacies of the Community (SPOC) in locations across the country and the retailer plans to bring the total to 80 locations in 10 states by the end of 2023. The first wave of openings were in Colorado, North Carolina, Texas, Virginia and Florida and were accompanied by free HIV testing events.

Events 162
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Sustainability and Ethical Practices: Key Considerations for Ecommerce Brands | Salsify

Salsify

As Kermit the Frog once mused: It’s not always easy being green. But for ecommerce brands looking to stand out in an increasingly conscientious marketplace, it’s now quickly emerging as a necessity.

eCommerce 148
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How category managers can win on the digital shelf

Profitero

Over the past decade, consumers have turned into omnichannel shoppers — meaning they shop in-store and from various brand or retailer online sources, including websites, apps and social media pages. According to Forrester, 62% of retail sales are digitally influenced, meaning that most shoppers have engaged with brand content online — like ads, social media posts or website pages — influencing their decision to purchase online or in-store.

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What Is Payment Reconciliation: Role Of Automation & Best Practices

MakeWebBetter

This is the era of automation & AI! Who would want the drag of manual accounting tasks? After all, it's all about being efficient with your time. Maintaining records, storing countless documents & receipts, payment reconciliation, and keeping up with a tidy organization of contacts, bills, & invoicing. Phew!!! It’s [.] The post What Is Payment Reconciliation: Role Of Automation & Best Practices appeared first on MakeWebBetter.

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Shein says influencer factory visits were about transparency

RetailWire

Shein has faced criticism for forced labor and poor working conditions at the Chinese factories that make the cheap goods it sells to American consumers. The company pushed back against that narrative by arranging for social media influencers to tour its facilities in Guangzhou, China. The influencers came away singing Shein’s praises.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Stretch Your Marketing Dollars: How Partnership Synergies Can Propel Your Brand Forward

Digital Doughnut

In today's volatile and competitive economic landscape, marketing departments face a complex challenge. While business budgets are tightening, consumer behavior is shifting, leading customers to rethink purchases and increasingly shop around to find the best price. According to Deloitte, 45% of consumers are concerned about their levels of saving and delaying large purchases.

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Inform Act ‘a significant dose of help’ against organized retail crime

RetailDive

The Inform Act went into effect Tuesday. It holds online marketplaces accountable for transparency regarding third-party sellers.

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Digital Marketing Strategy Wins to Inspire Your Brand’s Ecommerce Success

ROI Revolution

It’s the second half of 2023. The digital marketing strategy wins that you expected to achieve at the beginning of the year may be completely different now. Economic uncertainty and changes in consumer behavior have introduced obstacles for many business – but all is not lost. Your brand can still achieve the goals you set at the beginning of the year.

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5 Things for Apparel Brands to Know About the Circular Economy

ESW

Sustainable apparel and luxury have received growing attention as more research about the harmful environmental effects of the industry’s sourcing, manufacturing and shipping practices surface. To combat these effects, some brands are embracing circular economy strategies. In general, a circular economy prolongs an item’s lifespan through repair, resale and recycling.

Apparel 78
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Amazon and Walmart’s Fight for Online CPG Wallet Share

CPC Strategy

Amazon has long been a dominant force in US ecommerce, as it lays claim to the biggest share of total ecommerce dollars spent, has the largest retail media ad network, and enjoys strong customer loyalty through its Prime membership program.

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Target bolsters last-mile delivery reach with first extension facility

RetailDive

The Smyrna, Georgia, facility expands the retailer’s next-day delivery in the Atlanta market to an additional 500,000 customers.

Marketing 102
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How DTC Brands Can Create an Inbound Marketing Funnel

Smile.io

If you’ve started thinking about marketing your ecommerce brand you’ve probably heard the term content marketing thrown around. This is a great strategy to generate brand awareness, get your brand in front of new potential customers, and create a great impression online. But only if it’s done correctly. Many brands begin posting content online without any clear strategy or direction.

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Allbirds debuts zero-carbon shoe design, open-source toolkit

RetailDive

The Moonshot shoe aims to show that sustainability and profit can coexist, Vice President of Innovation and Sustainability Jad Finck told Retail Dive.

Retail 91
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Global treats, sweets, and beer!

Liveintent

Where in the world are LiveIntent employees? Well like Carmen Sandiego, we are all over the map! We have three vibrant office locations: Berlin, Copenhagen and New York City, as well as remote employees all around the world! As you can imagine, three different office locations and a remote workforce brings incredible exposure to a variety of different cultures.

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The Children’s Place vet joins Claire’s as chief merchandising officer

RetailDive

Claudia Lima-Guinehut also worked with Destination Maternity, Zara, Camuto Group, Ralph Lauren and Fifth & Pacific Companies

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Mastering Customer-Centricity in Retail: Evolution of Consumer Experience in 2023

Dynamic Action

Summary Retailers must shift from a product-first to a customer-centric strategy to foster long term loyalty and brand advocacy. Customer expectations and demands are skyhigh, meaning efforts must move beyond marketing towards data-backed decisions to offer a truly personalized experience. As inflation squeezes discretionary spending, future-proof your business by fostering relationships with your most loyal customers.

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JVN, Biossance owner enacts layoffs, CEO resigns

RetailDive

After 16 years, John Melo has left the beauty and technology company Amyris as it implements a strategic transformation plan to reduce costs.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Fourth of July cookouts to cost less this year

RetailWire

People throwing Fourth of July cookouts for family and friends can expect to spend a little less this year than they did in 2022, according to a survey from the American Farm Bureau Federation. The cost to feed a party of 10 will be $67.

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Heyday names new CEO

RetailDive

The skin care services brand appointed Levain veteran Andy Taylor as its chief executive, replacing co-founder Adam Ross.

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Elevating CPG Sales Strategies with Chat GPT: A New Era for National Sales Managers Introduction

RepslyBlog

Welcome to Repsly’s new AI column aimed to highlight ways that AI can be a powerful tool for CPG brands to grow shelf space, drive sales, and maximize brand control and presence.

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Student loan repayments will cut into consumer spending

RetailWire

Thirty-seven percent of consumers with student loans said they will need to reduce spending elsewhere to be able to repay their debt beginning in October when the pause of payments ends, according to a survey of 2,000 people by Morgan Stanley.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.