Tue.Jan 09, 2024

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How Are Shoppers Using Ecommerce AI Tools? | Salsify

Salsify

Check out how shoppers are using ecommerce AI tools both intentionally and inadvertently during the buying journey and how they can boost brands’ success.

eCommerce 158
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Stanley Tumblers, Sephora Skincare: Creators Are Turning Tweens Into Adults

Forrester eCommerce

In 2000, the hottest holiday gifts for tweens were Bratz Dolls and the Nintendo Wii. In 2023, they were 64 oz Stanley tumblers and skincare products from Sephora. My, how have the times changed. But why? It’s because of the unique impact of the creator (also known as the influencer).

Gifts 264
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The Untapped Potential of Audio in Retail Media Networks

Retail TouchPoints

CMOs are working with limited spending power, prompting a critical examination of resource allocation and a quest for cost-effective yet high-impact solutions. Gartner reveals that 71% of CMOs believe they lack sufficient budgets to fully execute on advertising strategies, and GroupM expects U.S. ad spending to increase 5.1% in 2024, lower than India, China, Germany and Brazil.

Retail 288
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US Tech Spend Outpaces The Overall Economy In 2024

Forrester eCommerce

2024 promises a better tech spend outlook for the US — Forrester forecasts that US tech spend will grow 5.5% in 2024, up from 4.5% in 2023.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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As DTC Business Wanes, Solo Brands Taps New President and CEO

Retail TouchPoints

Solo Brands , a company with a portfolio of lifestyle brands including Solo Stove , Chubbies , Oru Kayak , ISLE and Icy Breeze , has announced that President and CEO John Merris will step down from his post, effective Jan. 15, 2024, when Christopher Metz, who most recently served as CEO of Vista Outdoor Inc., will take over. Metz has more than 25 years of experience leading consumer and durable goods companies.

Outdoor 282
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AI Is Transforming Online Video

Practical eCommerce

New tools are crazy advanced, mimicking a user's speech, voice, and lip movements. The post AI Is Transforming Online Video appeared first on Practical Ecommerce.

eCommerce 117

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Mastering Amazon A/B Testing: A Guide to Optimizing Your Listings

Algopix

In the dynamic and competitive realm of e-commerce, particularly on Amazon, the ability to effectively optimize product listings is a crucial skill for sellers. With millions of products vying for attention, standing out and maximizing conversions is essential. One potent strategy to achieve this is through the systematic use of A/B testing. In this extensive guide, we will explore the ins and outs of Amazon A/B testing, covering its significance, implementation processes, and best practices to

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Alibaba Supply Chain Exec Recommends Futureproofing with AI, Blockchain and Crowdsourcing

Retail TouchPoints

The COVID-19 pandemic has, for all intents and purposes, ended. But the supply chain disruptions that it exacerbated have not fallen by the wayside as easily as disposable masks did, with the global movement of goods continuing to be impacted by one challenge after another — from war and terrorist attacks to drought. As the Head of Supply Chain for Alibaba ‘s North America B2B business, Yikun Shao is right in the thick of it.

Supplies 258
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Retailers can tap into generative AI to enhance support for customers and employees

RetailDive

As the retail industry witnesses a shift towards a more digital, on-demand consumer base, AI is becoming the secret weapon for retailers to better understand and cater to this evolving consumer behavior.

Retail 109
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Real-Life ‘E.l.f.-Pinching’ Inspires True Crime Mockumentary

Retail TouchPoints

E.l.f. Cosmetics are apparently so highly prized that they push otherwise law-abiding citizens into stealing — well, “unauthorized borrowing” — by roommates and family members. The real-life prevalence of all this post-purchase theft has inspired E.l.f. Cosmetics to produce a true crime mockumentary, Cosmetic Criminals , now available on Amazon Freevee and YouTube.

Books 247
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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UK Consumer Spending Slows in December, Yet Entertainment and Travel Sectors Thrive

365 Retail

In December 2023, the UK witnessed a modest rise in consumer card spending, increasing by 2.3% year-on-year, which fell short of the CPIH inflation rate of 4.2% and was lower than November’s growth of 2.9%. This slowdown was evident in retail spending, which couldn’t sustain its November momentum, despite the boost from early seasonal discounts.

Travel 104
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Albertsons Expands Onsite Retail Media Offerings with Criteo Integration

Retail TouchPoints

Albertsons Media Collective , the retail media arm of the Albertsons Companies , has teamed up with commerce media solution Criteo to expand its onsite retail media offerings. Criteo will support Albertsons Media Collective’s onsite sponsored ad offerings and help the division expand to newer ad formats, such as commerce display and sponsored video, in the coming months through integrations with Criteo’s demand- and supply-side offerings.

Retail 244
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How to start a t-shirt business in 2024: Tools & tips for success

Omnisend

Reading Time: 9 minutes A common myth about starting a t-shirt business is that creativity and a niche market are all you need. The reality is that you need a lot more than that to sustain and grow your business. You need a solid plan, effective strategies, a clear roadmap, and the right tools. That’s why we created this article, to help you learn how to start a t-shirt business in 2024.

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Pacsun Adds RFID to Expanding Omnichannel Tech Stack

Retail TouchPoints

Pacsun will deploy the iD Cloud Store solution from Nedap as it seeks to improve inventory accuracy and gain RFID-powered operational insights to inform replenishment decisions. The chainwide rollout is expected to be completed in Q1 2024. The youth-oriented retailer chose the Nedap solution for its ability to help improve inventory accuracy and enhance omnichannel fulfillment capabilities, including increased usage of buy online, pick up in-store (BOPIS) functionality.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Former Post Office boss to return CBE following public outrage

TalkingRetail

Paula Vennells, the former Post Office boss who was CEO during the Horizon scandal featured in the ITV drama Mr Bates vs The Post Office, has announced she is to return her CBE. It comes after more than 1.

Retail 98
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Sonic Introduces Peanut Butter Burgers to Its Menu

RetailWire

Sonic Drive-In, the popular fast-food chain, is introducing a new combination to its menu: a peanut butter and bacon cheeseburger.

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Fitch: ‘Rising headwinds’ are rushing toward consumers in 2024

RetailDive

During a panel at the ICR conference, the ratings agency predicted shoppers will seek out greater value in 2024 as high debt levels and reduced savings catch up to them.

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Webinar: How to Expand Your EU Brand to the World

ESW

Learn how your EU brand can successfully expand into new, global markets. Presenters discuss the top reasons consumers shop cross-border, which shoppers present the best opportunities for brands and how deploying the right logistics strategy improves conversions. Presenters are FedEx Ecommerce Marketing Manager, Chris Hodge, and ESW Global VP of Partnerships, Faiza Belgroune.

Webinar 78
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Oreo teams with Pac-Man

TalkingRetail

Oreo has partnered with Pac-Man with special edition cookies and custom Oreo Pac-Man. Each Oreo can be scanned to unlock exclusive gaming experiences or enter the barcode from any participating pack to be in with a chance of winning prizes.

Games 90
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Costco pins responsibility on itself for workers’ decision to unionize

RetailDive

The vote last month by employees at a location in Norfolk, Virginia, reflects “a failure on our part,” the retailer’s outgoing and incoming CEOs wrote in a Dec. 29 letter.

Retail 89
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SHEIN Is Now Making Over $30 Billion in Sales Yearly

RetailWire

SHEIN, a major player in the fast-fashion e-commerce world, is reportedly exceeding $30 billion in annual sales.

eCommerce 111
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Survey highlights grievances that most bother British in-store shoppers

TalkingRetail

In the wake of the pandemic, online shopping became the norm for many, but year-on-year trended data indicates a shift back to physical stores, especially for grocery and clothes shopping.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Fake Stanley Cups Are Duping Customers

RetailWire

The popular insulated tumbler is causing a commotion among shoppers who are being duped by fakes in search of the real thing.

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Mango plans to open 500 new stores by 2026

RetailDive

The apparel brand, which is celebrating its 40th anniversary, will expand and launch stand-alone Mango Home locations.

Apparel 96
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Small Businesses Battle Inflation and Workforce Shortages

RetailWire

The United States economy continues to be a source of concern for small businesses, with the ongoing worker scarcity and relentless inflation feeding into their pessimism. A slight rise in the Small Business Optimism Index was reported for December, but the atmosphere remains gloomy.

79
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Analytics Unite: Lowe’s Chandhu Nair on the Art of AI to Develop a Holistic View of Consumers

RIS News

You can’t discuss analytics without diving into artificial intelligence, and how AI is powering many of today’s data systems. Learn how Lowe's is tapping the tech.

Arts 74
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Instacart seeks off-site retail media scale with Google Shopping ads pact

RetailDive

The partnership targeting high-intent grocery shoppers already has sign on from marketers like Danone and Kraft Heinz.

Retail 89
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Nike Tops UK’s 2023 E-commerce Brand Rankings, with Ikea and Samsung Following Closely in Annual Sector Analysis

365 Retail

According to the latest annual report on the e-commerce sector, Nike is the UK’s most prominent e-commerce brand in 2023. The report, conducted by Salience Search Marketing , analysed 11 crucial performance indicators, including year-on-year visibility, search volume trends, and brand awareness, for e-commerce brands to reveal the names dominating the industry.

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The Container Store lowers Q3 sales guidance

RetailDive

The retailer cited “challenging business trends” in revising its financial outlook.

Retail 95
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B&M Reports Robust Q3 Performance with Revenue Growth and Plans for New Stores

365 Retail

B&M European Value Retail S.A. has recently shared its financial achievements for the third quarter (Q3) of the financial year 2024 (FY24). The report covers the 13-week period from 24 September 2023 to 23 December 2023, showcasing a significant growth trajectory for the company. Key financial highlights indicate a notable increase in group revenue, marking a 5.0% year-on-year growth, reaching £1,645m.

Events 62
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.