Thu.Aug 31, 2023

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How AI Can Help You Create Human-Centric Retail Experiences

Retail TouchPoints

Generative AI may be generating buzz, but for tech-savvy retailers, AI is not a new technology. Conversational AI has been foundational to many customer experience technologies we now take for granted. Chatbots, Interactive Voice Response (IVR) and intent analysis can be used to collect information, accelerate responses, automate self-service options and augment an agent’s capabilities, while still other AI models have been in use to recognize trends and patterns in data that would be too massiv

Retail 277
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The Top Five Priorities For A New Revenue Enablement Leader

Forrester eCommerce

The sales and revenue enablement space has seen a wildly dynamic 2023, with many casualties of layoffs impacting the profession but also plenty of new opportunities opening up. At the same time, enablement leaders have had to adapt to changing priorities while continuing to deliver tangible, quantifiable value to the C-suite.

Customer 410
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Arity PMP Helps Customize Ads Based on Consumer Driving Behaviors

Retail TouchPoints

As privacy regulations ramp up, brands and retailers are looking for ways to personalize marketing efforts without relying on cookies — and brick-and-mortar retailers are always looking for effective ways to entice people to visit their stores. To help solve both challenges, the Arity Private Marketplace (PMP) enables marketers to leverage driving behavior data to understand where and when consumers are driving and to reach them with relevant messaging before they even get behind the wheel.

Consumer 284
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Saying Goodbye To MQLs: Accounts, Buying Groups, Opportunities, Oh My! How Is It All Connected?

Forrester eCommerce

Accounts, buying groups, opportunities, oh my! Find out how they’re all connected in this week’s Saying Goodbye to MQLs blog.

Blog 439
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Amazon and Shopify Bring ‘Buy with Prime’ to Merchants with New App

Retail TouchPoints

Amazon is bringing ‘Buy with Prime’ capabilities to Shopify merchants via a new app integration. Buy with Prime was designed to give Prime members fast, free delivery and easy returns through Amazon’s fulfillment network and ultimately help brands increase shopper conversion by about 25%. Now, the new app is empowering Shopify merchants to offer this seamless payment experience to their customers.

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6 Consumer Trends Shaping 2023 Holiday Shopping

lateshipment

Upcoming days to look forward to – Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, Boxing day and New Year’s – which only means one thing for the e-commerce stores. THE BUSIEST SHOPPING SEASON OF THE YEAR. 59% of US consumers planning to shop online this year, and 63% of consumers are planning to spend more money shopping compared to the 2022 holiday season. [ JustUno ] It’s important that e-commerce businesses brace themselves to handle the holiday rush and keep up

Consumer 130

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How To Drive Growth With CRM in Ecommerce | Salsify

Salsify

If you work in ecommerce, you know that one bad customer experience can spread like wildfire. The customer who had the bad experience could tell a dozen people about it. Online, that number might go even higher — where one bad review can reach hundreds of potential buyers.

eCommerce 147
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J.C. Penney announces $1B turnaround plan

RetailDive

The struggling department store will upgrade its tech, stores and customer experience, but is unlikely to follow rival Macy’s in leaving the mall.

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The Digital and Tech Investments in JCPenney’s $1 Billion Reinvestment Plan

RIS News

JCPenney announced a multi-year, self-funded reinvestment plan during a virtual briefing Thursday, and included details on technology and digital investments as part of the larger plan.

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Walmart rolls out generative AI-powered assistant to 50K employees

RetailDive

The retailer joins a growing group of large U.S. enterprises equipping workers with generative AI capabilities customized to internal systems.

Customer 115
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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August 2023 SEO News Recap

ROI Revolution

Welcome to our August 2023 SEO News Recap! Last month , we shared the latest on ChatGPT, AI shopping features, building trust for Google Shopping, and more. In this month’s update, we have the latest on core algorithm updates, generative AI for organic search, new options in GA4, and more. Jump to each August 2023 SEO news topic using the links below: Google Launches the August 2023 Core Algorithm Update Latest Updates in Google’s Generative AI & Search Enhanced Learning With AI-Generated Co

SEO 78
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Dollar General set to open nearly 1K new stores despite profit, margin declines

RetailDive

The discounter is grappling with bloated inventories, which analysts say are contributing to shrink and impeding store operations.

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Organic Valley Goes DTC With New Merch Store

RIS News

Organic Valley is going direct-to-consumer in a new way through the launch of a branded merchandise store intended to support small family farms.

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Victoria’s Secret posts Q2 sales decline amid turnaround efforts

RetailDive

While the retailer reported progress on its strategic initiatives, analysts question whether its actions are working.

Retail 116
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Rising Caffeine Levels Spark Calls for Ban on Energy Drink Sales to Children

RetailWire

Calls are growing from pediatricians and parents in the U.S. to ban the sale of high-caffeine energy drinks to minors due to their potentially harmful effects. Energy drinks like Prime Energy, Ghost energy drinks, and Kim Kardashian’s “Kimade” energy drink contain high levels of caffeine, with some having as much caffeine as six Coca-Colas in.

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Elemis taps Perfect Corp. for mobile skin analysis, product recommendation tool

RetailDive

The artificial intelligence-driven skin diagnostic experience will give mobile users suggestions for products to combat issues like wrinkles, dark spots and redness.

Mobile 94
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Beyond the Hype: How AI is Reshaping Retail & CPG Marketing

RIS News

Learn how leading brands like Coca-Cola, Amazon, Colgate-Palmolive, Wayfair, Albertsons, and more are trailblazing new path through the innovative use of generative AI, and gain an understanding of the broader opportunities and challenges of AI in ma

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Macy’s renegotiates carrier contracts for lower delivery costs

RetailDive

The department store retailer uses UPS and the U.S. Postal Service but did not specify which deals were adjusted.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Self-Checkout Could Be Making Americans Lonelier

RetailWire

The rise of self-checkout technology in retail could be contributing to the increasing loneliness of Americans. While self-checkout is popular, it’s also leading to fewer “weak ties” – casual relationships between customers and cashiers – which social scientists say are important for social interactions. As technology contributes to a sense of isolation, with around two-thirds.

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Chewy sales up 14% in Q2, beating expectations

RetailDive

However, executives noted consumer shifts that signal shoppers may be seeking out more value in light of economic uncertainty.

Consumer 108
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Crate & Barrel to Double Size of Technology Team and Build New Tech Stack

RIS News

Crate & Barrel has unveiled a multi-year investment plan aimed at developing tech talent and optimizing the customer experience.

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The Backroom: A look back on the first half of 2023 for DTC brands

RetailDive

The team talks about the latest financial results from various players as the holidays quickly approach.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Camelot lines up ‘Super September’ for National Lottery retailers

TalkingRetail

Camelot is promising a ‘Super September’ for National Lottery retailers thanks to three massive special event Lotto and EuroMillions draws. These will be taking place across the month, creating the ideal opportunity for retailers to increase sales and footfall, and boost their bottom lines. On Saturday 2 September there will be a £20m ‘Must Be Won’.

Retail 64
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Brilliant Earth to open 3 luxury mall showrooms

RetailDive

The direct-to-consumer jewelry brand’s new locations offer select products available for same-day purchases and one-on-one appointments.

Jewelry 84
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How to Calculate Average Order Value and 5 Tips to Increase It

Smile.io

Increasing your customer’s average order value will increase your ecommerce store’s profitability. At first, this seems very logical and intuitive—just get customers to buy more and you will make more money! However, do you actually know how to do it? More importantly, do you even know how to calculate your average order value? This post will cover both of those topics!

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Pepsi Max adds Mango flavour

TalkingRetail

Pepsi Max has added mango flavour to its fruit-flavoured line-up. Following the continued success of the brand’s range of flavours, Pepsi Max is expanding this summer with the launch of Pepsi Max Mango. The new flavour innovation joins Cherry and Lime in the fruit-flavoured line-up and aims to help retailers continue to attract new consumers.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Digital Solutions for Ocean Conservation: Plastic Bank's Innovative Approach

Digital Doughnut

The Connected Packaging Summit had some major players giving out insights. One of them was Peter Nitschke, Global Director for Community Partnerships at Plastic Bank. He talked about everything from handling plastic waste to blockchain technology. Let's dive into the key takeaways from his talk.

Banking 52
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The sweet spot | In focus: Chocolate confectionery

TalkingRetail

The chocolate category is a star performer in convenience retail, with value sales growing at 3.6% last year, according to market analyst Circana, so it’s crucial that retailers invest in the right range to make the most of this sector. Sharing and singles formats are the most popular within the convenience channel, but gifting chocolate.

Gifts 52
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Branding Through Decor – How To Infuse Your Shop’s Identity Into Every Corner

365 Retail

Imagine walking into a store and immediately recognising the brand behind it—without even seeing the logo. This magic is the result of successful branding through decor, where every corner of the shop tells a consistent and compelling story. From colour schemes to design elements, the art of infusing your shop’s identity into its decor is a powerful way to leave a lasting impression on customers.

Arts 52
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In-store deals preferred to higher priced q-commerce, research indicates

TalkingRetail

According to research from shelf-edge automation solutions supplier Pricer, cost-of-living pressures are prompting consumers to move away from q-commerce, as shoppers swap the higher basket prices of rapid deliveries for in-store deals and discount grocery retail formats. Last year, IGD estimated an average q-commerce basket was 18% more expensive than a convenience store.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.