10 Creative Black Friday and Holiday Ecommerce Strategies | Salsify
Salsify
NOVEMBER 14, 2023
The time is nigh to get excited about the holidays (and, for some, that time is year-round). However, excitement and stress often go hand-in-hand.
Salsify
NOVEMBER 14, 2023
The time is nigh to get excited about the holidays (and, for some, that time is year-round). However, excitement and stress often go hand-in-hand.
Forrester eCommerce
NOVEMBER 14, 2023
Creating an effective chatbot is hard. To get it right, you need to master conversation design, a new discipline for creating experiences that are based on conversational AI, and you need to know where and when to use new technologies like generative AI.
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Retail TouchPoints
NOVEMBER 14, 2023
Sustainability goals are all well and good, but too often they remain just that — goals rather than actual, measurable achievements. Sometimes this is due to deliberate greenwashing, but more often it’s a problem of planning and execution, according to Christian Davies, Principal at Bergmeyer+ , the new sustainability-focused division of retail design firm Bergmeyer , operating in partnership with SMS Collaborative.
Forrester eCommerce
NOVEMBER 14, 2023
This blog post dives into the engagement strategy layer of the Forrester Go-To-Market Architecture framework. This layer details a go-to-market strategy approach that allows portfolio marketers to build the critical deliverables needed to ensure successful execution.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Retail TouchPoints
NOVEMBER 14, 2023
J.Crew has launched a virtual experience that combines digital commerce, AI and gaming to make holiday shopping a bit more entertaining. The experience, designed in partnership with Obsess , is built around a user’s journey through a winter wonderland. Visitors (virtually) drive through a magical snowscape to a festive lodge and ski chalet where they can explore various holiday-friendly items.
RetailDive
NOVEMBER 14, 2023
The brand had long been marketed to workmen and outdoorsmen. But with the help of a group of influencers, the company unlocked the power of women selling to women.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
RetailDive
NOVEMBER 14, 2023
Three years after inking deals with Sephora and Ulta, both retailers say they’re reaping the benefits. Here’s why the category could give them a boost this season.
Retail TouchPoints
NOVEMBER 14, 2023
Bal Harbour Shops , the Miami Beach-based luxury shopping destination, is bringing a curated pop-up experience to Raleigh, N.C., later this month. This is the first stop of a multi-city tour that also will include stops in Greenville, S.C. and various cities across Northwest and Southwest Florida. The Bal Harbour Shops Access Pop-up is a 17,000-square-foot “alfresco space” designed by LOT-EK that will house a selection of high-end fashion, jewelry and lifestyle brands, including Balmain and Tiff
Algopix
NOVEMBER 14, 2023
As the Black Friday frenzy approaches, Amazon sellers are gearing up for one of the biggest shopping events of the year. With consumers eager to snag the best deals, it’s crucial for sellers to be well-prepared to maximize their sales and capitalize on the shopping extravaganza. In this blog post, we’ll provide last-minute tips to help Amazon sellers make the most of Black Friday.
Retail TouchPoints
NOVEMBER 14, 2023
Temu is taking its fight against impostors and “cybersquatters” to the courts. The retailer, known for its ultra-low prices and treasure hunt customer experience, plans to file a lawsuit on Nov. 16, 2023 in the U.S. District Court for the Northern District of Illinois alleging trademark infringement against 20 website domains, saying they created fake coupon codes and promotions in an effort to mislead consumers into believing they were engaging with genuine Temu offerings.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Practical eCommerce
NOVEMBER 14, 2023
Done well, content helps merchants attract, engage, and retain customers. The post Ecommerce Benefits of Content Marketing appeared first on Practical Ecommerce.
Retail TouchPoints
NOVEMBER 14, 2023
Natura &Co will sell The Body Shop to Aurelius for £207 million ( $257.8 million ) in a transaction expected to close by Dec. 31, 2023, subject to customary regulatory approvals. Aurelius has retail experience through investments in Footasylum , a UK-based fashion streetwear retailer, and global catering group LSG Sky Chefs. The private equity group is seeking to enhance ESG aspects in its portfolio and is committed to maintaining The Body Shop’s distinctive values, instilled by its founder,
365 Retail
NOVEMBER 14, 2023
Sephora, the renowned global beauty retailer, marked a significant milestone in its UK expansion by hosting an exclusive media and VIP launch event preceding the grand opening of their second UK store in Westfield Stratford City, London. This move comes as a strategic expansion for the LVMH-owned company, following the overwhelming success of their initial UK presence.
ESW
NOVEMBER 14, 2023
A successful flash sale capitalises on fear of missing out (FOMO) to drive traffic, increase sales and move inventory. By utilising limited-time, can’t-miss deals, flash sales can attract new customers while rewarding existing ones. This here-today, gone-tomorrow tactic generates exceptional results in the ecommerce space. But how do you execute a successful flash sale?
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
RetailDive
NOVEMBER 14, 2023
After three years and a highly publicized pause on expansion, the chain is hoping to move ahead by getting back to industry basics, said Vice President of Retail Claire Peters.
RetailWire
NOVEMBER 14, 2023
McDonald's and Crocs have collaborated to create a series of four shoes dedicated to some of the most iconic characters in the history of the fast-food chain.
Canadian Special Events
NOVEMBER 14, 2023
We are throwing it back to one of the most incredible events we have ever seen. This conference, produced by e=mc² events in partnership with Energy Disruptors, took place way back in September 2022 and won Best Conference at the 2023 Canadian Event Awards. Energy Disruptors: UNITE (EDU) is the world’s fastest-growing and most collaborative future energy event.
CPC Strategy
NOVEMBER 14, 2023
12+ state legislators have introduced bills reining in DEI programs in universities, more than 600 anti-LGBTQ+ bills have been introduced in state legislatures, and 1 in 3 DEI roles have been eliminated over the last year. Can DEI continue?
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
RetailDive
NOVEMBER 14, 2023
A TD Cowen report pointed to troubling signs for the plant-based pioneer, including rising debt levels and struggles to attract and retain consumers.
RetailWire
NOVEMBER 14, 2023
Arby's and the film "Good Burger 2" have collaborated on a meal and merch inspired by the original 1997 movie.
RetailDive
NOVEMBER 14, 2023
The toy brand, which will open the new location before Thanksgiving, also has a store at American Dream and a national presence inside Macy’s stores.
RetailWire
NOVEMBER 14, 2023
Zelle is now prioritizing robust protection measures for its users against imposter scams.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
RetailDive
NOVEMBER 14, 2023
Net earnings at the home improvement retailer tumbled 12% in the quarter and big-ticket purchases were down year over year.
RetailWire
NOVEMBER 14, 2023
Hyundai has joined Honda and Toyota to increase its factory workers' wages.
RetailDive
NOVEMBER 14, 2023
Jason Judd arrived from Big Lots just last year, before the recent appointment of Stewart Glendinning as CEO.
365 Retail
NOVEMBER 14, 2023
AshbyCapital, a property investment management company, has announced the addition of four new retailers to the Kensington Arcade and Wrights Arcade in West London. This move introduces a new 2,252 sq ft flagship branch of Urban Greens. Urban Greens has selected Wrights Arcade in Kensington for its fourth London location, which will also be its first in the neighbourhood retail sector.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
RetailDive
NOVEMBER 14, 2023
Appearing as a snow lodge for women’s apparel and a ski chalet for men’s, the experience includes a scavenger hunt and an AI holiday card generator.
365 Retail
NOVEMBER 14, 2023
In a significant shift from its traditional direct-to-consumer business model, Avon , a global beauty giant with a 137-year history, is set to open its first physical stores in the UK. This move marks a pivotal transition for the brand, renowned for its door-to-door sales approach, as it ventures into bricks-and-mortar retail. Avon plans to establish several stores across the UK in the coming months.
RetailDive
NOVEMBER 14, 2023
The athletics brand saw DTC net sales increase 54.6% and raised its full-year outlook again to project an annual growth rate of over 46%.
365 Retail
NOVEMBER 14, 2023
Globally renowned fashion brands Tommy Hilfiger and Calvin Klein have recently opened their doors at Caledonia Park. This move marks a pivotal moment for the outlet village, situated in the heart of Scotland. Tommy Hilfiger has unveiled a 5,000 square foot store at the centre, joining the ranks of anchor brands such as Nike, Adidas, and POLO by Ralph Lauren.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
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