Tue.Nov 14, 2023

article thumbnail

10 Creative Black Friday and Holiday Ecommerce Strategies | Salsify

Salsify

The time is nigh to get excited about the holidays (and, for some, that time is year-round). However, excitement and stress often go hand-in-hand.

eCommerce 158
article thumbnail

People Avoid Chatbots — Here’s How Your Company Can Make Its Bot Better

Forrester eCommerce

Creating an effective chatbot is hard. To get it right, you need to master conversation design, a new discipline for creating experiences that are based on conversational AI, and you need to know where and when to use new technologies like generative AI.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Have Big Sustainability Goals? Bergmeyer+ Says to Start Small — with Store Fixtures

Retail TouchPoints

Sustainability goals are all well and good, but too often they remain just that — goals rather than actual, measurable achievements. Sometimes this is due to deliberate greenwashing, but more often it’s a problem of planning and execution, according to Christian Davies, Principal at Bergmeyer+ , the new sustainability-focused division of retail design firm Bergmeyer , operating in partnership with SMS Collaborative.

article thumbnail

Go-To-Market Strategy: The Three Core Engagement Elements Needed For Successful Execution

Forrester eCommerce

This blog post dives into the engagement strategy layer of the Forrester Go-To-Market Architecture framework. This layer details a go-to-market strategy approach that allows portfolio marketers to build the critical deliverables needed to ensure successful execution.

Marketing 404
article thumbnail

Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

article thumbnail

J.Crew Launches Virtual Holiday Store Experience Complete with Winter Sports

Retail TouchPoints

J.Crew has launched a virtual experience that combines digital commerce, AI and gaming to make holiday shopping a bit more entertaining. The experience, designed in partnership with Obsess , is built around a user’s journey through a winter wonderland. Visitors (virtually) drive through a magical snowscape to a festive lodge and ski chalet where they can explore various holiday-friendly items.

Games 258
article thumbnail

The rise of the Stanley tumbler: How a 110-year-old brand achieved viral success

RetailDive

The brand had long been marketed to workmen and outdoorsmen. But with the help of a group of influencers, the company unlocked the power of women selling to women.

Marketing 128

More Trending

article thumbnail

Kohl’s and Target went deep into beauty shop-in-shops. How does that impact the holidays?

RetailDive

Three years after inking deals with Sephora and Ulta, both retailers say they’re reaping the benefits. Here’s why the category could give them a boost this season.

Retail 112
article thumbnail

Bal Harbour Pop-up Embarks on Luxurious Retail Tour

Retail TouchPoints

Bal Harbour Shops , the Miami Beach-based luxury shopping destination, is bringing a curated pop-up experience to Raleigh, N.C., later this month. This is the first stop of a multi-city tour that also will include stops in Greenville, S.C. and various cities across Northwest and Southwest Florida. The Bal Harbour Shops Access Pop-up is a 17,000-square-foot “alfresco space” designed by LOT-EK that will house a selection of high-end fashion, jewelry and lifestyle brands, including Balmain and Tiff

Jewelry 253
article thumbnail

Black Friday: Last Minute Tips for Amazon Sellers

Algopix

As the Black Friday frenzy approaches, Amazon sellers are gearing up for one of the biggest shopping events of the year. With consumers eager to snag the best deals, it’s crucial for sellers to be well-prepared to maximize their sales and capitalize on the shopping extravaganza. In this blog post, we’ll provide last-minute tips to help Amazon sellers make the most of Black Friday.

article thumbnail

Temu Lawsuit Targets Counterfeit Apps and Lookalike Online Marketplaces

Retail TouchPoints

Temu is taking its fight against impostors and “cybersquatters” to the courts. The retailer, known for its ultra-low prices and treasure hunt customer experience, plans to file a lawsuit on Nov. 16, 2023 in the U.S. District Court for the Northern District of Illinois alleging trademark infringement against 20 website domains, saying they created fake coupon codes and promotions in an effort to mislead consumers into believing they were engaging with genuine Temu offerings.

Clothing 230
article thumbnail

Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

article thumbnail

Ecommerce Benefits of Content Marketing

Practical eCommerce

Done well, content helps merchants attract, engage, and retain customers. The post Ecommerce Benefits of Content Marketing appeared first on Practical Ecommerce.

eCommerce 109
article thumbnail

Natura Sells The Body Shop to Private Equity Firm for $257.8 Million

Retail TouchPoints

Natura &Co will sell The Body Shop to Aurelius for £207 million ( $257.8 million ) in a transaction expected to close by Dec. 31, 2023, subject to customary regulatory approvals. Aurelius has retail experience through investments in Footasylum , a UK-based fashion streetwear retailer, and global catering group LSG Sky Chefs. The private equity group is seeking to enhance ESG aspects in its portfolio and is committed to maintaining The Body Shop’s distinctive values, instilled by its founder,

Workshop 219
article thumbnail

Sephora Celebrates UK Expansion with VIP Launch Event for Second Store in Westfield Stratford City

365 Retail

Sephora, the renowned global beauty retailer, marked a significant milestone in its UK expansion by hosting an exclusive media and VIP launch event preceding the grand opening of their second UK store in Westfield Stratford City, London. This move comes as a strategic expansion for the LVMH-owned company, following the overwhelming success of their initial UK presence.

Events 103
article thumbnail

Successful Flash Sales: The Quick-Start Guide

ESW

A successful flash sale capitalises on fear of missing out (FOMO) to drive traffic, increase sales and move inventory. By utilising limited-time, can’t-miss deals, flash sales can attract new customers while rewarding existing ones. This here-today, gone-tomorrow tactic generates exceptional results in the ecommerce space. But how do you execute a successful flash sale?

article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

article thumbnail

Amazon Fresh focusing on grocery ‘fundamentals’ with updated stores, top exec says

RetailDive

After three years and a highly publicized pause on expansion, the chain is hoping to move ahead by getting back to industry basics, said Vice President of Retail Claire Peters.

Retail 100
article thumbnail

McDonald’s and Crocs Announce Collab Inspired by Iconic Characters

RetailWire

McDonald's and Crocs have collaborated to create a series of four shoes dedicated to some of the most iconic characters in the history of the fast-food chain.

105
105
article thumbnail

Energy Disruptors Unite Summit 2022

Canadian Special Events

We are throwing it back to one of the most incredible events we have ever seen. This conference, produced by e=mc² events in partnership with Energy Disruptors, took place way back in September 2022 and won Best Conference at the 2023 Canadian Event Awards. Energy Disruptors: UNITE (EDU) is the world’s fastest-growing and most collaborative future energy event.

article thumbnail

ADCOLOR 2023: Double Down & Double Up [Hot Takes + Event Highlights]

CPC Strategy

12+ state legislators have introduced bills reining in DEI programs in universities, more than 600 anti-LGBTQ+ bills have been introduced in state legislatures, and 1 in 3 DEI roles have been eliminated over the last year. Can DEI continue?

Events 88
article thumbnail

Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

article thumbnail

Beyond Meat in ‘survival mode’ with going-concern risk a possibility, analyst says

RetailDive

A TD Cowen report pointed to troubling signs for the plant-based pioneer, including rising debt levels and struggles to attract and retain consumers.

article thumbnail

Arby’s Reveals ‘Good Burger’ Meal and Merchandise Ahead of Film Sequel

RetailWire

Arby's and the film "Good Burger 2" have collaborated on a meal and merch inspired by the original 1997 movie.

98
article thumbnail

Toys R Us to open flagship store in Mall of America

RetailDive

The toy brand, which will open the new location before Thanksgiving, also has a store at American Dream and a national presence inside Macy’s stores.

Toys 93
article thumbnail

Zelle To Rectify Fraud by Reimbursing Users

RetailWire

Zelle is now prioritizing robust protection measures for its users against imposter scams.

111
111
article thumbnail

How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

article thumbnail

Home Depot narrows guidance as sales fall 3%

RetailDive

Net earnings at the home improvement retailer tumbled 12% in the quarter and big-ticket purchases were down year over year.

article thumbnail

Hyundai Joins Honda and Toyota by Increasing Worker Wages

RetailWire

Hyundai has joined Honda and Toyota to increase its factory workers' wages.

article thumbnail

Express Inc. CFO is out

RetailDive

Jason Judd arrived from Big Lots just last year, before the recent appointment of Stewart Glendinning as CEO.

104
104
article thumbnail

Urban Greens, Intimissimi, Chango Empanadas, and Aux Merveilleux de Fred Enhance Kensington’s Retail Mix

365 Retail

AshbyCapital, a property investment management company, has announced the addition of four new retailers to the Kensington Arcade and Wrights Arcade in West London. This move introduces a new 2,252 sq ft flagship branch of Urban Greens. Urban Greens has selected Wrights Arcade in Kensington for its fourth London location, which will also be its first in the neighbourhood retail sector.

Retail 67
article thumbnail

The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

article thumbnail

J. Crew unveils holiday-themed virtual store

RetailDive

Appearing as a snow lodge for women’s apparel and a ski chalet for men’s, the experience includes a scavenger hunt and an AI holiday card generator.

Apparel 81
article thumbnail

Avon to Launch Physical UK Stores and Extend Partnership with Superdrug

365 Retail

In a significant shift from its traditional direct-to-consumer business model, Avon , a global beauty giant with a 137-year history, is set to open its first physical stores in the UK. This move marks a pivotal transition for the brand, renowned for its door-to-door sales approach, as it ventures into bricks-and-mortar retail. Avon plans to establish several stores across the UK in the coming months.

article thumbnail

On’s net sales jump 46.5% in Q3 as it plans to slow wholesale expansion

RetailDive

The athletics brand saw DTC net sales increase 54.6% and raised its full-year outlook again to project an annual growth rate of over 46%.

84
article thumbnail

Tommy Hilfiger and Calvin Klein Debut at Caledonia Park

365 Retail

Globally renowned fashion brands Tommy Hilfiger and Calvin Klein have recently opened their doors at Caledonia Park. This move marks a pivotal moment for the outlet village, situated in the heart of Scotland. Tommy Hilfiger has unveiled a 5,000 square foot store at the centre, joining the ranks of anchor brands such as Nike, Adidas, and POLO by Ralph Lauren.

Fashion 57
article thumbnail

The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.