Fri.Jun 16, 2023

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eCommerce Conversion Rate Optimization: Best Practices and Tips for CRO

Groove

With new online merchants popping up every day, you should be looking to maximize the success of your eCommerce website in every way possible. If you are, you've found the experts with over 15 years of experience in helping online merchants design, build, and grow their eCommerce websites. In today's competitive digital landscape, it's crucial to optimize your website to maximize the number of website visitors that convert into paying customers.

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Shein Takes Aim at Temu with Category Expansion, Brand Partnerships

Retail TouchPoints

In Shein ’s ongoing efforts to stave off the threat of rival discount shopping app Temu (which overtook Shein as the No. 1 shopping app in America in April 2023), the company is expanding its product assortment beyond fashion and has signed agreements to sell products from brands including Skechers and Lansinoh. The product expansions will be enabled by Shein’s newly launched integrated marketplace , which opens the platform to third-party sellers.

Fashion 327
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Canadian Customer Experience Quality Falls To A New Low

Forrester eCommerce

The Canada CX Index 2023 shows brands backsliding on performance. Read about the results and meet two brands that beat the odds and improved their CX Index scores in a tough year.

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Unlocking Success in Search: The Importance of Holistic Search Intelligence

Retail TouchPoints

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). Traditional search marketing tools and reports are often insufficient, and marketers require an innovative solution that addresses gaps in existing search marketing tools to enhance brands’ visibility on the Google SERP and maximize ROAS.

SEO 265
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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50+ Best Shopify Apps for 2023 (Free and Paid)

Ecommerce Platforms

If you've worked with Shopify in the past, you've asked the question, “ Which Shopify apps are the best? “ After all, the Shopify App Store is packed full of useful tools for companies that want to increase sales. Whether you’re looking at a solution like Printful , Yotpo , Sumo , or something else entirely, the shopify app store comes with countless tools for business owners like you who want to drive up your conversion rate.

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Google Harnesses Generative AI for Virtual Apparel Try-On, Information ‘Snapshots’

Retail TouchPoints

Google is enhancing its use of generative AI through additions to its Shopping and Search features designed to help shoppers find items that fit their needs. The new options range from virtual try-ons to curated review snapshots to make it easier to find the perfect product. Google’s shopping capabilities will be enhanced with the edition of a virtual try-on tool that uses generative AI to show shoppers what a top would look like on a diverse set of real models with an emphasis on accurately ref

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Bonobos Founder Andy Dunn Joins WHP Global to Guide the Future of His Brand

Retail TouchPoints

Andy Dunn, founder of Bonobos , will join WHP Global in an advisory role to help the company manage the recently acquired Bonobos brand. He will partner with Express CEO Tim Baxter and Bonobos President John Hutchinson to help drive the future of the brand. Dunn originally departed from Walmart and Bonobos in 2020 but did not provide information about the reasons for his departure or his future plans. “Getting back into the mix at Bonobos is a magical, full-circle moment,” said Dunn

Fashion 261
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Walmart Plus Benefits: Is It Worth It Versus Amazon Prime?

My Wife Quit Her Job

​​In today's fast-paced world, online shoppers are increasingly drawn to membership programs that offer a range of benefits. One of them is Walmart Plus, a membership program offered by the retail giant. But how does Walmart Plus compare to Amazon Prime, and is it worth signing up for? Find out in this Walmart Plus review. The post Walmart Plus Benefits: Is It Worth It Versus Amazon Prime?

Retail 156
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GNC Targeting Unlikely Segment with its Newest Product Offering — Gamers

Retail TouchPoints

Long a go-to for fitness and nutrition nuts, GNC is going after a new segment of consumers — gamers — as part of its ongoing mission to help “every competitor fuel their skills and achieve their goals.” GNC will now carry CTRL ’s line of food supplement products aimed at helping gamers — not typically known to be the most physically active cohort — embrace healthier dietary habits.

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Unlock True Customer Understanding: The Power Of “What” And “How” Data

Forrester eCommerce

True customer understanding requires a holistic data approach to unlock valuable insights, create differentiated experiences, and cultivate a customer’s brand loyalty.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Walmart opens high-tech fulfillment center in Indiana

RetailDive

The facility is the company’s largest to date and will move the retailer closer to its goal of offering two-day delivery to 95% of the U.S. population.

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How to Use Dynamic Remarketing: Leverage Your Google Remarketing Lists

Store Growers

Last Updated on June 16, 2023 Since their introduction to Google Ads, dynamic remarketing campaigns have attracted a lot of attention among marketers. This doesn’t come as a surprise as they serve relevant product-based ads to users, resulting in a higher response rate. In this piece, we delve deep into Dynamic Remarketing: how it works, why it’s better than standard remarketing, and how to set it up.

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Andy Dunn back at Bonobos in advisory role

RetailDive

Walmart, which had hired Dunn to oversee its digital brands after it acquired the DTC menswear label in 2017, unloaded it in April for $75 million.

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5 Gen Z Stats Marketers Need to Know

Sailthru

The influence of Generation Z is on the rise. Estimated to account for as much as 26% of the world’s population, Gen Zers care deeply about a brand’s ethics and how those brands communicate with them. Born between 1997 and 2012, Gen Z wields nearly $100 billion in purchasing power. Our 2023 Consumer Trend Index polled over 6,000 consumers across four generations — Baby boomers, Gen X, Millennials, and Gen Z.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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REI to open Re/Supply resale store in Oregon

RetailDive

REI members will be able to shop for used gear as part of the retailer’s goals to keep outdoor products in circulation.

Supplies 108
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5 Marketing Automation Workflow Ideas (And How They Promote Loyalty)

Smile.io

Imagine this situation—a customer sees your ad promoting your brand, clicks through to your website, adds a product to their cart, but ultimately decides not to check out. Without marketing automation, this could be the end of the interaction. What if, moments later, the customer opened their email to find a personalized email from you with a value add-on?

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Saks Off 5th names chiefs for marketing, merchandising

RetailDive

Mara Sirhal joins from Bed Bath & Beyond as chief merchant and brand president, while Sara Griffin will become chief marketing and analytics officer.

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Why Multi-Location Retail Success Depends on Brand Intelligence

RIS News

Retail brands that juggle anywhere from tens to hundreds to thousands of brick-and-mortar stores will run into a unique challenge when it comes to creating a strong online presence and connecting personally with their customers.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Tentree opens first store

RetailDive

The sustainability-focused apparel brand opened the 1,208-square-foot space in Washington, D.C.’s Shaw neighborhood.

Apparel 98
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How Can Analytics Tools Help Drive Productivity For Smaller Retail Teams?

Dynamic Action

Summary The adoption of data-backed decisions not only eliminates the guesswork, but can save time for teams as well as improve the quality of analysis. Teams can no longer rely on historical data alone. Analytics tools can process high amounts of data that deliver clear direction and decisions backed up by both internal and external sources, so there is less risk of error.

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The Weekly Closeout: Puma’s CEO overhauls marketing, Fanatics acquires Fexpro

RetailDive

The athletics retailer underwent a reorg in its marketing division, while Fanatics bought the Latin America-based sports wholesaler.

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Retailers may take a hit as Americans resume paying their student loans

RetailWire

The federal government’s decision to end its pause on student loan payments will mean that dollars now flowing to retailers and other businesses will be used for paying down their debts. Around 26.6 million people were not paying their loans back in the first quarter of 2023, according to the National Student Loan Data System.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Hoka’s new high-flying ads look to build on $1B sales momentum

RetailDive

Made with Anomaly, the sportswear shoe brand’s largest global campaign to date plays on a bird-flocking behavior called murmuration.

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Andy Dunn returns to Bonobos

RetailWire

Andy Dunn, co-founder of Bonobos, is rejoining the business as a brand advisor after the company was sold to WHP Global earlier this year. WHP CEO Yehuda Shmidman said of bringing Mr.

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Universal Standard launches into swimwear

RetailDive

The inclusive DTC apparel brand has introduced a line featuring eight pieces in sizes 00 to 40.

Apparel 104
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An Advertiser Who Does Not Use Automation Will Lose

Digital Doughnut

Let’s talk about automation. Do you automate your ad placements? Do you consider your company automated? Most likely for you and me, this concept has a different meaning. And now I will tell you what automation means for newage.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Duluth Trading to lean on new fulfillment center during peak season

RetailDive

The workwear retailer expects more than half of its direct orders will be handled by the Georgia facility in Q4.

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Gen Z for change thinks differently about work

RetailWire

Gen Z-ers bring a different mindset and vocabulary to the workplace, leading many companies to reevaluate their approach to labor.

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Rivian News: Don’t call Rivian’s “Spaces” a car dealership

RetailWire

Rivian news doesn’t call its first location in New York City’s Meatpacking District a car dealership and there is very little room dedicated to displaying its electric vehicles. Its “Spaces” instead seek to create a place where people can interact with one another in a lounge with vintage furniture.

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Amazon reinstates employee and union organizer after firing her

RetailWire

Jennifer Bates, an employee and union organizer at an Amazon.com warehouse in Bessemer, AL, has been reinstated to her job after she appealed her firing. Amazon reversed its decision after determining that although Ms.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.