Wed.Feb 07, 2024

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The State of Gamification in Retail: How Brands Can Take Advantage

Retail TouchPoints

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. That can be difficult when the average consumer is bombarded with ads, but that is why brands are turning to interactivity to stand out amongst the clutter. In fact, 88% of marketers say interactive content helps brands differentiate themselves, while interactive content generates 52.6% more involvement than static content.

Retail 261
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Consumer Spending 2024: What It Means For Your Brand

Forrester eCommerce

2023 was a confusing year: the consumers blew cold, and the economy blew hot. The recession-to-be did not materialize, and the economic outlook wasn’t half as bad as consumers would have you believe. Yet notes from the post-pandemic blues keep wafting in the air no matter the macroeconomic drumbeat.

Consumer 251
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How the Store of the Future will Track Shopper Behavior Ecommerce-Style

Retail TouchPoints

The digitization of brick-and-mortar stores is nothing new, but up until recently it has primarily been focused on surfaces in the store that are already digital: point-of-sale systems or back-of-house tasks like inventory management. As a result, as the science of commerce has evolved rapidly online, driving deeper personalization and more efficient deployment of marketing and logistics resources, the physical store environment has remained stubbornly analog.

eCommerce 264
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Customer- Versus Business-Focused Mapping Tools: Cut Through The Confusion And Connect The Dots

Forrester eCommerce

Organizations have various tools for mapping processes, systems, and experiences. However, many of these tools focus on the internal business, neglecting the customer perspective. Customer experience (CX) mapping tools are valuable resources for organizations striving for customer centricity (or in Forrester terms, customer obsession) and aligning business outcomes with customer outcomes.

Customer 251
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Primark Opens Second U.S. DC, Announces Plans for 4 New Stores

Retail TouchPoints

Primark has opened it second U.S. distribution center, in Jacksonville, Fla., to serve its expanding store fleet. The retailer also has signed leases for planned new stores in four locations: Potomac Mills in Woodbridge, Va.; Mall at Prince George’s in Hyattsville, Md.; CoolSprings Galleria in Franklin, Tenn.; and Katy Mills in Katy, Texas. The new retail stores will total more than 128,000 square feet of retail selling space, offering the latest fashion trends and essentials as well as homeware

Fashion 262
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It’s Time For The 15th Forrester Annual Enterprise Architecture Awards!

Forrester eCommerce

One of my most pleasant and inspiring responsibilities is coordinating the annual Enterprise Architecture awards. These awards have been an institution since 2010, and as of last year now are conducted in partnership with The Open Group.

Customer 251

More Trending

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Disney, Fox, and Warner Streaming Sports Venture Is Messy But Necessary

Forrester eCommerce

On the heels of Netflix’s WWE live sports announcement, there’s more surprising sports streaming news: Fourteen “television” channels that air sports across Disney, Fox and Warner Bros. properties will be bundled as a new streaming service to launch this fall.

Channel 235
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Ahold Adds DoorDash Deliveries to East Coast Supermarkets’ Service Offerings

Retail TouchPoints

Ahold Delhaize USA will make the DoorDash on-demand grocery delivery marketplace available across its five supermarket banners: Food Lion, Hannaford, Giant Food, The Giant Company and Stop & Shop. The service already is live for most customers of these banners; Food Lion will pilot with DoorDash in February and expects to launch in its markets in March.

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fsBuilds: Offloading WooCommerce Checkout & Subscriptions to FastSpring (Video)

FastSpring

fs Builds features developer-built projects showing step-by-step examples, code snippets, and advice on how to approach building with FastSpring. The goal of this series is to not only help you build with FastSpring, but also to inspire you with new and unique ways to leverage FastSpring’s systems to best serve your company. As always, our support and sales engineering specialists are available to help if you need assistance along the way.

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The Impact of Sustainable Hangers in Retail Displays

Retail TouchPoints

The retail landscape is evolving, driven by shifting consumer preferences and an increasing awareness of the environmental impact of traditional business practices. As demand for sustainability grows, retailers are tasked with reimagining their strategies to embrace eco-friendly solutions. Amidst these changes, seemingly minor elements within retail displays are stepping into the spotlight for their potential to make a significant difference.

Retail 253
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Guide to Buying & Selling Amazon Return Pallets for FBA Businesses

Algopix

Amazon return pallets can be a great opportunity for FBA businesses looking to acquire inventory at discounted prices. But buying and reselling Amazon return pallets requires some work and risk. This guide will walk you through the process to help you decide if Amazon return pallets are right for your FBA business. What are Amazon Return Pallets? Amazon return pallets represent a treasure trove of opportunities for savvy entrepreneurs.

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Temu Opens its Platform to U.S. and European Sellers

Retail TouchPoints

Discount shopping app Temu is giving U.S. and European merchants access to sell on its marketplace, which had previously only been open to China-based merchants. In announcing the news, Temu not only highlighted the benefits to sellers, which it said can now “reach millions of new customers” through its platform, but also the benefits to shoppers, who as a result of the expansion will begin to see more “local options” in the shopping app.

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Nespresso Professional UK Appoints B2B Commercial Director

365 Retail

Nespresso Professional has appointed Nick Stevens as B2B Commercial Director for the UK and Republic of Ireland (ROI). Nick joined the company in May 2017, and will continue to steer the Nespresso Professional teams by growing the B2B division across various commercial areas including HORECA and Office commerce. Nick moved to Nespresso Professional from Nestle Waters, where he held responsibility for the HORECA channel.

B2B 113
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Postmasters shouldn’t rush to take ownership of Post Office says ParcelHero

TalkingRetail

The government is reportedly holding a meeting today (7 February) between business minister Kevin Hollinrake and representatives of the co-operative movement, union officials and other stakeholders, to revive plans to mutualise the Post Office.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Valentine’s Day Retail Best Practices to Maximize Your Revenue

RETAIL MANAGEMENT SOFTWARE

Valentine’s Day isn’t just about hearts and flowers; it’s also about capitalizing on the season of love to boost your retail revenue. As a retailer, you have a golden opportunity to cater to the romantic whims of your customers and maximize your sales potential. With the right strategies in place, you can make this Valentine’s Day your most profitable yet. 10 Valentine’s Day Best Practices to Boost Your Retail Sales Here are some Valentine’s Day retail best pr

Gifts 94
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Diageo updates ‘Diageo One’ platform

TalkingRetail

The ‘Diageo One’ platform was previously only available to the on-trade but it has now been revamped with a new look and includes resources for independent retailers to access.

Retail 95
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First Look: Saks Fifth Avenue's Reimagined Beverly Hills Flagship

RIS News

Saks Fifth Avenue is reinventing its West Coast flagship experience with the opening of its new women's store on Wilshire Boulevard in Beverly Hills, CA. Take a look inside.

91
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Why You Should (And How You Can) Apply for the Forrester Customer-Obsession Awards

Forrester eCommerce

If there’s one question almost every Forrester CX client asks us, its “how to I prove the value of my CX program?” Well, perhaps I can help. Enter the Forrester Customer-Obsession Awards.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Bhaumik Sharma of Haleon Tackling Analytics Infrastructures at Analytics Unite

RIS News

Bhaumik Sharma, CDTO North America of Haleon, is taking to the stage at Analytics Unite this May 1-3 to tackle the topic of optimizing IT infrastructures for advanced analytics efforts.

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VF Corp launches strategic review of brand assets, CFO steps down

RetailDive

The company’s largest brands saw double-digit revenue declines in Q3, while overall company revenue dipped 16% for the period.

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Get Engaged With RIS

RIS News

In an industry as fast-paced and hyper competitive as retail, business executives have a strong need to understand factors that are disruptive, transformational and engines of innovation.

Retail 85
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The Container Store lowers guidance as Q3 sales fall 15%

RetailDive

The home goods retailer, which swung to a loss in the quarter, said it can't commit to the timing of store growth beyond this year.

Retail 88
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How High-Volume Brands Use Smile Plus

Smile.io

Smile.io is the most trusted loyalty platform by Shopify Plus merchants, powering some of the best Shopify loyalty programs. Over 100,000 brands trust Smile.io with their loyalty program, including Polaroid, Hush Puppies, Birchbox, Liquid Death, Topps, and more.  With a growing network of thousands of ecommerce stores offering rewards, the question became, “how do we make Smile.io work for all merchants?

Shopify 79
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Pepsi Max launches retailer competition

TalkingRetail

To coincide with the Pepsi rebrand this year, Britvic has launched an exclusive competition for the Pepsi Max brand.

Retail 95
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Costco taps former Kroger finance chief to serve as CFO

RetailDive

Gary Millerchip is taking over from Richard Galanti, who is leaving the club retailer after nearly 40 years.

Retail 93
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Running Ads on YouTube Shorts: Examples, Specs, & More

CPC Strategy

With platforms like TikTok and Reels reshaping how we consume content, YouTube introduced its own game-changer. Enter: YouTube Shorts. In 2022, the platform rolled out advertising on Shorts, providing businesses with an exciting new channel for quick and impactful storytelling.

Games 78
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Aldi Secures 20-Year Lease at Fulham Broadway Retail Centre

365 Retail

CBRE Investment Management has recently welcomed Aldi to the Fulham Broadway Retail Centre, marking a significant addition to the shopping and leisure destination. This move comes after a year of transformative changes and enhancements at the centre, spearheaded by CBRE IM’s strategic investments. The supermarket giant has committed to a long-term presence in the area, securing a 20-year lease for a 12,734 square foot space that was formerly home to the homeware retailer Wilko.

Leisure 70
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Liberty London Modernizes Point-of-Sale and CRM Applications

RIS News

British department store Liberty is making moves to improve store technology and customer experience, upgrading its POS and CRM applications to be more user-friendly and easily accessible for staff.

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Make Data-Driven Decisions Quickly With a Retail Intelligence Platform

Dynamic Action

Summary Overwhelming amounts of data and a need for a unified data source often hinder quick decision-making in retail. Retail intelligence software breaks silos, providing a single source of truth so retailers can make swift, data-informed decisions. Access to data-driven metrics enhances individual and team efficiency, positively influencing speed-to-action, allowing teams to capitalize on opportunities.

Retail 62
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Simon Property Group trims stake in Forever 21, Brooks Brothers brand-management firm Authentic

RetailDive

The mall REIT is unwinding some of its investment into the retail business, which CEO David Simon has acknowledged is more volatile than real estate.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.