Tue.Nov 24, 2020

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Insider chat: How two McAfee marketers are thinking about personalization and a cookieless future

Liveintent

They are marketers whose company safeguards customers from cyberattacks, so protecting privacy is more a mandate than a mere box to check. Puri: Customers have the power and control to define where and how they want to trade in their identity or information because identity and privacy is a right, and it has to be specifically opted in.

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Comply with GDPR using Dynamic Yield’s cookieless consent solution

Dynamic Yield

As data and user privacy regulations continue to roll out across the globe, businesses must start relying on solutions that simplify the path to compliance and foster a sense of trust with consumers. The post Comply with GDPR using Dynamic Yield’s cookieless consent solution appeared first on Dynamic Yield.

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The 4 New Year Resolutions for Advertisers

Liveintent

Audience Manager hashes your email addresses safely and securely, ensuring data privacy. You can onboard your email addresses with LiveIntent’s Audience Manager, our platform for creating and managing people-based audiences.

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The Personalization Playbook: 2024 Strategies

What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.