Insider chat: How two McAfee marketers are thinking about personalization and a cookieless future
Liveintent
NOVEMBER 24, 2020
They are marketers whose company safeguards customers from cyberattacks, so protecting privacy is more a mandate than a mere box to check. Puri: Customers have the power and control to define where and how they want to trade in their identity or information because identity and privacy is a right, and it has to be specifically opted in.
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