Tue.Sep 19, 2023

article thumbnail

For Better Customer Experience, Make Your Website Easier to Search

Retail TouchPoints

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. And while CX optimization strategies can take time to map, plan and implement, there are smaller changes retailers can make in the short term that have an immediate impact on CX.

article thumbnail

What Do Tadpoles And VoC Programs Have In Common?

Forrester eCommerce

I spend my days talking to clients about how to collect and use customer feedback to improve CX and drive business results. At night, I’m working toward my informal PhD in biology — courtesy of my two young sons who love to share their encyclopedic knowledge about bugs, insects, snakes, and all things creepy crawly.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

TikTok Launches First-Party Measurement Solution for Advertisers

Retail TouchPoints

TikTok has launched Attribution Analytics , a first-party measurement solution designed to help marketing teams understand the bottom-line impact of the social network’s advertising solutions. The immersive nature of the TikTok feed means that consumers often see content that inspires them — but they don’t act upon that inspiration until much later, according to the company.

Events 285
article thumbnail

Payment Processing Is Not Commoditized: Optimization Tactics

Forrester eCommerce

Forrester’s data shows that, in 2023, more than one in 10 US online adults encountered a technical failure at the point of checkout. And about the same number said their online payments were rejected because their card on file had expired. Despite (many!) other priorities, smooth checkout should top your to-do list.

article thumbnail

Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

article thumbnail

Inventory Accuracy: The Not-so-Secret Ingredient for Holiday Sales Success

Retail TouchPoints

With Salesforce’s 2023 holiday predictions forecasting that BOPIS (buying items online for in-store or curbside pickup) will influence $28 billion in incremental sales during the holiday season, retailers seeking to capitalize on this revenue opportunity need to ensure their store operations and inventory management practices are up to par. Spencer Hewett, Founder and CEO of Radar , shares how retailers can get their operations in top shape in time for the inevitable holiday rush.

article thumbnail

High Levels Of Trust Elude US Financial Services Firms Again

Forrester eCommerce

US financial services brands are struggling to earn high levels of customer trust. Forrester’s Financial Services Customer Trust Index (FS Trust Index) revealed that customer trust in US financial services firms in 2023 was relatively weak and largely unchanged from 2022.

More Trending

article thumbnail

The State Of AI And Generative AI In The Software Development Market

Forrester eCommerce

TuringBots Forrester has branded AI and generative AI for software development as TuringBots since its inception in 2020. The good news is that generative AI (genAI) has advanced the maturity of TuringBots by at least five to 10 years. So how has genAI changed the state of TuringBots today in the market?

Marketing 423
article thumbnail

Amazon Extends Just Walk Out Technology to Apparel and Fan Gear with RFID

Retail TouchPoints

Amazon has incorporated RFID capabilities into its Just Walk Out cashierless technology to handle the sale of apparel and fan gear at two Seattle sports venues. RFID tags placed on jerseys, hats and other items allow customers to carry out (and even wear out) their purchases without standing in line to check out. Consumers select their items and then leave the store via an exit gate that they unlock either with their credit or debit card or by hovering their palm over an Amazon One device.

Apparel 275
article thumbnail

The Consumer Does Not Need To Be Part Of Every Business Decision

Forrester eCommerce

As Forrester’s consumer behavior analyst, I’m going to say something controversial: the consumer does not need to be a part of every business decision. There’s no shortage of supply or demand for consumer insights.

Consumer 409
article thumbnail

493: The Easiest, Maintainable Way To Run Ads For Your Online Store With Brett Curry

My Wife Quit Her Job

Today, I have my good friend Brett Curry back on the show. Brett runs OMG Commerce, which is an ecommerce agency that specializes in PPC advertising. In this episode, we discuss a way to advertise your products on Google that is about as hands off as it gets. And, it works really well for ecommerce stores. If you aren’t running Google Performance Max ads yet, you should give it a shot.

PPC 231
article thumbnail

Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

article thumbnail

Navigating The Waters Of Enterprise Software? Keep An Eye On The Agile Vendors

Forrester eCommerce

Singer and pianist Little Richard once said: “It’s not the size of the ship; it’s the size of the Waves”. In the waters of enterprise software, ships like IBM, Microsoft, and SAP are well-known names. Their size, breadth of coverage, brand recognition, and market influence reflect their success. As does their revenue.

Shipping 264
article thumbnail

UpSellit Awarded Best Global Strategy at 2023 CJ Excellence Awards

UpSellIt

UpSellit took home the award for “Best Global Strategy” at the 2023 CJ Excellence Awards! We’re proud to receive this recognition as it highlights our commitment to innovation and our ability to navigate the complexities of a global marketplace. With our consistant dedication to client success, we’re inspired to continue executing cutting-edge campaigns as a leading technology partner in the affiliate space.

article thumbnail

What We Learned From Our Interviews On Clinician Workforce Technologies

Forrester eCommerce

I am excited to announce new research on Clinical Workforce Technologies. Our interviews with health systems revealed early on the need for a report that highlights the top tech categories, and one that looks at tech implementation and clinician adoption. The interviews were so fruitful that we also developed a Clinician Workforce Implementation Checklist.

article thumbnail

Walmart, Target follow Amazon with early start to holiday sales

RetailDive

Consumer electronics retailer Best Buy has also stepped up, with deals set to start several weeks ahead of Black Friday and Cyber Monday.

article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

article thumbnail

Navigating The Waters Of Enterprise Software? Keep An Eye On The Agile Vendors

Forrester eCommerce

Singer and pianist Little Richard once said: “It’s not the size of the ship; it’s the size of the Waves”. In the waters of enterprise software, ships like IBM, Microsoft, and SAP are well-known names. Their size, breadth of coverage, brand recognition, and market influence reflect their success. As does their revenue.

Shipping 217
article thumbnail

The Impact of ASIN, UPC, and EAN on Product Identification

Algopix

The Impact of ASIN, UPC, and EAN on Product Identification In today’s digital age, the world of commerce has undergone a profound transformation. With the rise of e-commerce platforms, online marketplaces, and brick-and-mortar stores adopting digital inventory management systems, product identification has become a critical aspect of the business.

article thumbnail

Post Office expands offering to fill retail gap left by demise of local high streets

TalkingRetail

Post Office is evolving and expanding its retail offering in branches to turn them into one-stop shops to further support communities, by helping to fill the gap left by the demise of local high streets. The shifts in consumers’ traditional retail patterns have seen a growing trend to shop local and stay local – a.

Retail 105
article thumbnail

Sam’s Club MAP Closes the Loop for Advertisers with Media and Sales Performance Dashboard

RIS News

Walmart-owned Sam's Club has launched the Media and Sales Performance Dashboard, an integrated dashboard that serves as a central source of truth for campaign performance for Sam's Club Member Access Platform (MAP).

100
100
article thumbnail

Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

article thumbnail

Instacart makes long-awaited public market debut

RetailDive

The company priced its shares at $30 as it prepared to list under the ticker symbol “CART” on Tuesday, putting its valuation at just below $10 billion.

article thumbnail

What Is Retail Therapy? | Salsify

Salsify

We all engage in a little retail therapy now and then — gifting ourselves the occasional treat is a proven mood booster, and it’s harmless when done in moderation.

Retail 78
article thumbnail

Target, Macy’s announce seasonal hiring plans

RetailDive

Target plans to hire nearly 100,000 workers for the holidays, about the same as past years, while Macy’s is aiming to bring on about 38,000.

104
104
article thumbnail

Building Profitable Pricing Strategies on Leading Marketplaces

Smile.io

In the ever-evolving landscape of ecommerce, building a profitable pricing strategy is like orchestrating a symphony that can significantly impact your success. Nowhere is this more evident than on popular online marketplaces, where the art of pricing can make or break your business. This guide will dive into constructing winning pricing strategies on prominent marketplaces and blending expert insights with real-life examples to empower you on your ecommerce journey.

article thumbnail

How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

article thumbnail

Figs names new chief technology officer

RetailDive

The healthcare apparel brand has tapped Mark Bixby for the role, who brings experience from GameStop and Chewy.

article thumbnail

Retail Inventory Management Software: Streamlining Your Business for Success

RETAIL MANAGEMENT SOFTWARE

In the ever-evolving world of retail, efficient inventory management is the key to success. Retail Inventory Management Software, often abbreviated as RIMS, has become an indispensable tool for retailers of all sizes. This software solution helps businesses track, manage, and optimize their inventory processes, ensuring that products are readily available, reducing costs, and enhancing overall operational efficiency.

article thumbnail

How Chamberlain Coffee aims for broad appeal while catering to Gen Z

RetailDive

The viral brand said traits like sustainability are desired in beverages from consumers across generations.

Consumer 114
article thumbnail

Convenience is the third highest retail sector for theft, data shows

TalkingRetail

Money.co.uk shop insurance experts have extracted crime data for England & Wales to see which retail sectors have been the worst victims of shop theft. The table below shows the number of shoplifting crimes (top 10) recorded between August 2020 and July 2023. Rank Category # of crimes % of crimes 1 supermarket 233,906 54.42%.

Retail 59
article thumbnail

The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

article thumbnail

Stitch Fix cost cuts pay off as Q4, full-year losses narrow

RetailDive

But sales declines continue, and the apparel box retailer has decided to shutter its U.K. operation by the end of its first quarter.

Apparel 100
article thumbnail

Walker’s Shortbread reveals ’23 advent calendar

TalkingRetail

Walker’s Shortbread has unveiled its 2023 advent calendar and expects to sell out as only a limited number are available. This year, Walker’s Shortbread Advent Calendar (RRP £19.99) pays homage to the town of Aberlour in the Scottish Highlands, which is the home of Walker’s Shortbread. Nicky Walker, Walker’s Shortbread managing director, said: “At Walker’s.

article thumbnail

Amazon asks sellers to bring Black Friday inventory in early

RetailDive

Fulfillment center employees will shift their focus from receiving to order processing in November, the company told sellers.

article thumbnail

Connecting With Your Audience: Direct-To-Consumer Digital Sales Strategies

RetailMinded

Businesses have effectively moved away from traditional sales techniques and eagerly seized the opportunities provided by direct-to-consumer (D2C) sales due to the quick progress of digital technology. This transition enables businesses to connect directly with their desired audience, eliminating middlemen and fostering increased individualized engagements.

article thumbnail

The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.