Forrester eCommerce
MARCH 7, 2024
Relationships matter. As a security leader, you need to be seen by customers, colleagues, C-level execs, and the cybersecurity community as helpful, trustworthy, fair, and with a good dose of empathy. Recently, I had the honor of speaking with the latest cybersecurity cohort at a local program for underprivileged, underserved students.
Groove
MARCH 7, 2024
In 2024, email marketing is far from dead. Contrary to popular belief, it continues to evolve. Email subscribers now expect interactive experiences such as surveys, quizzes, polls, and more, all from their inbox. Personalization has always been one of the most important concerns with Klaviyo email marketing, and it's going to continue getting more granular.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Forrester eCommerce
MARCH 7, 2024
All CMOs are under intense pressure to demonstrate the impact of marketing efforts on business outcomes. However, a cohesive marketing measurement strategy is often hindered by the complexity of data, the proliferation of touchpoints, and varying levels of marketing initiatives.
Retail TouchPoints
MARCH 7, 2024
Quiet luxury, coastal grandmother, and cottagecore are just a few fashion trends that have emerged from the TikTok era. If you’re like me, you wouldn’t even know where to begin finding an outfit to fit some of these. Is there a coastal grandfather option? Should I resign myself to the annals of the formerly presentable? In truth, Gen Z’s are pushing the boundaries of more than just fashion, influencing digital commerce as we know it.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Forrester eCommerce
MARCH 7, 2024
The long-awaited SEC Climate-Related Disclosures ruling is finally here. The big theme of the rule is to enable investors to compare the environmental impact of publicly traded companies with not only what is reported but reporting frequency. It applies to publicly traded companies with business in the US.
Retail TouchPoints
MARCH 7, 2024
If it’s true that we live in an attention economy (wait just a sec, I’m getting an email/text/Slack/LinkedIn alert…okay, I’m back), then retailers — both online and brick-and-mortar — need new tools to not just attract customers but also to keep them engaged. Accomplishing this feat requires more than the familiar mantra of right product, right price, right location and right time: it requires an emotional connection via storytelling, nostalgia and a sense of brand history , according to Ryan Ha
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
|
Retail TouchPoints
MARCH 7, 2024
Beyond, Inc. — parent company of Bed Bath & Beyond and Overstock.com — has acquired the intellectual property of defunct flash-sale retailer Zulily , following that platform’s abrupt wind-down of its business in late 2023. Newly appointed Beyond, Inc. Executive Chairman Marcus Lemonis said the acquisition is aimed at strengthening Beyond’s position in the off-price market.
Forrester eCommerce
MARCH 7, 2024
The plea of the song “Don’t let me be misunderstood” is spot on for customer journeys: In the sixty years since the track was written, a variety of artists are still creating their own versions.
Retail TouchPoints
MARCH 7, 2024
Nestled among its Q4 2023 earnings was the news that Nordstrom plans to add a third-party marketplace to the Nordstrom.com website in April. “By reimagining the way we work with our brand partners, we’ll grow our curated online assortment to serve more customers on even more occasions through increasing our use of unowned inventory,” said CEO Erik Nordstrom on the earnings call.
Fastr
MARCH 7, 2024
Last week, the retail industry’s top minds gathered in California for eTail Palm Springs 2024. Across the multiple days packed with presentations and panel discussions, insights were shared, strategies were uncovered, and actionable takeaways were highlighted. But there were a handful of common threads between speakers – key themes that attendees couldn’t ignore at the event and shouldn’t ignore as they lead their brands through 2024.
Advertisement
Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Retail TouchPoints
MARCH 7, 2024
Michaels has launched a new brand campaign and in-store selling activation to shine a spotlight on its MakerPlace by Michaels online marketplace. MakerPlace by Michaels was designed to be an Etsy challenger of sorts, creating a space for “makers” to connect with shoppers and sell their handmade goods. It also serves as a destination for sellers and shoppers alike to access classes and how-to’s — a digital iteration of Michaels’ interactive in-store experience.
Fabric
MARCH 7, 2024
“You’ve got to start with the customer experience and work back toward the technology, not the other way around.” – Steve Jobs One critical aspect that retailers can often neglect is the post-purchase experience for customers. In retail, it’s not uncommon for companies to adopt the latest shiny tech to wow customers , yet what happens after a sale is arguably more impactful on long-term business success.
Retail TouchPoints
MARCH 7, 2024
Abercrombie & Fitch has launched “The A&F Wedding Shop” both online and in stores. The collection of more than 100 items for brides, bachelorettes and guests has been designed not just for the wedding itself but also for wedding-related events and celebrations. “The A&F Wedding Shop’s pieces collectively tell the story of the modern wedding experience, — from bridal shower and bachelorette party to wedding day prep, ceremony, reception, brunch and even the honeymoon,” said Corey Robi
Salsify
MARCH 7, 2024
Picture this scenario: It’s 1995. You’re riding your bike around your neighborhood with friends. One wrong move, and suddenly you’re on the ground, cradling a scraped knee. You bravely hold back tears as your friends help you to your feet.
Advertisement
In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail TouchPoints
MARCH 7, 2024
Foot Locker will launch its first “store of the future” in Willowbrook, N.J. next month, with an additional three stores planned for later in 2024. “These immersive experiences bring to life a unique differentiated store environment with powerful brand storytelling and informed by our customer insights,” said Mary Dillon, CEO of Foot Locker during a call discussing the retailer’s Q4 and full-year financial results.
Store Growers
MARCH 7, 2024
Last Updated on March 7, 2024 Recommendations play a key role in Google Ads. They’re a way for Google to flag potential improvements to advertisers. And while a lot of them are solid “improvements” some are very harmful to the profitability of your Google Ads campaigns. So in this article, I want to go through all the Google Ads recommendations and show you which ones to trust, and which ones to stay away from.
Retail TouchPoints
MARCH 7, 2024
Discount grocer Aldi will invest more than $9 billion over the next five years on its national expansion plan, which includes adding 800 stores to its U.S. fleet by the end of 2028. To reach that number, the value-priced retailer will use a combination of new store openings and conversions of stores purchased as part of Aldi’s August 2023 acquisition of Southeastern Grocers (SEG).
RetailWire
MARCH 7, 2024
The FDA has issued a public health alert, cautioning against the purchase of certain ground cinnamon products available at retailers like Family Dollar and Dollar Tree due to elevated lead levels.
Advertisement
Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
TalkingRetail
MARCH 7, 2024
Rockstar Energy is launching a new addition to its no-sugar range with Blueberry – a popular flavour with Rockstar’s energy boost. The in-demand variant will be rolling out in a PMP format from mid-March across convenience and wholesale.
RetailWire
MARCH 7, 2024
As of today, a new competition law has come into force, affecting European users of major tech platforms like Apple and Google, among others.
RetailDive
MARCH 7, 2024
The company also said it is transitioning its in-house brand away from gender-specific merchandise “where it makes sense.
Wiser
MARCH 7, 2024
With the global pandemic acting as a catalyst for change, retailers have been thrust into a new realm of challenges and opportunities. The acceleration in the adoption of digital tools and strategies has become a lifeline for many, enabling them not only to survive but to thrive amidst unprecedented conditions. A recent panel hosted by Wiser Solutions shed light on these critical developments, bringing together top retail leaders across the industry.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Practical eCommerce
MARCH 7, 2024
Industry research finds correlations between site elements and Helpful Content impacts. The post Helpful Content Recovery, per Studies appeared first on Practical Ecommerce.
RetailDive
MARCH 7, 2024
As part of the deal, Resident co-founders and co-CEO’s, Eric Hutchinson and Ran Reske, will remain in their current positions.
RetailWire
MARCH 7, 2024
Despite the vegan trend reportedly fading, Oscar Mayer has introduced its first-ever plant-based hot dogs.
RetailDive
MARCH 7, 2024
The collaboration, which features footwear, activewear and accessories, will be available at select retailers and via both brands’ e-commerce sites.
Advertisement
In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
RIS News
MARCH 7, 2024
ALDI will invest more than $9 billion over the next five years on its national expansion, adding new locations across the country.
RetailDive
MARCH 7, 2024
CEO Bruce Thorn also said the retailer is expanding its assortment of bargain merchandise, which is expected to account for 75% of sales in 2024.
Forrester eCommerce
MARCH 7, 2024
Bien qu’ils accordent rarement la priorité à l’environnement dans leurs habitudes d’achat, les consommateurs français sont de plus en plus soucieux des enjeux écologiques. Pour suivre le mouvement, les distributeurs et les marques françaises doivent prendre au sérieux leur engagement en matière d’environnement et la façon dont ils le démontrent à leurs clients.
RetailDive
MARCH 7, 2024
The Overstock and Bed Bath & Beyond parent company purchased the online discount retailer to further position itself in the off-price market.
Advertisement
Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
Expert insights. Personalized for you.
450 
Let's personalize your content