Forrester eCommerce

AUGUST 8, 2018

Those of us who care about cybersecurity and privacy are a special breed. As long as these disciplines have been around, technologies have gotten more complex, threats have gotten more dangerous, and expectations have skyrocketed.

Technology 187

Technology Customer 187

Forrester eCommerce

AUGUST 20, 2018

Who knew that failed data governance would be the thing to turn the privacy world on its ear? When the Facebook/Cambridge Analytica scandal broke. and then got worse, consumers and politicians alike finally seemed to understand that the data economy had gotten away from us all. As a result, 2018 has forever […].

Consumer 170

Consumer Customer 170

Forrester eCommerce

AUGUST 28, 2018

At Forrester’s upcoming Privacy & Security Europe 2018 Forum, I’ll be presenting on a topic that I’m both personally and professionally passionate about: climate change adaptation.

Presentation 170

Presentation Technology Customer Information 170

RTP blog

AUGUST 22, 2018

Patient privacy concerns, many of them mandated by law, mean retailers will need to tread carefully when using their own data to target health care consumers, and vice versa. But (and you knew there would be a “but”), health care is a devilishly complicated industry.

Retail 150

Retail Consumer Presentation Marketing 150

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What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

Customer Data

Liveintent

AUGUST 1, 2018

Embedded in a section about data privacy on page 34 is this quote from Facebook CEO Mark Zuckerberg in April 2018: “We’re an idealistic and optimistic company. The Cambridge Analytica scandal unearthed strong concerns about data privacy and usage. Let’s take a look. Facebook connects people but harms with data breach.

Marketing 54

Marketing Improvements Blog eCommerce 54

Steve Dennis

AUGUST 18, 2018

The other aspect is whether some of the suspicions about how these devices invade privacy get adequately addressed over time. Some of the things I’ve mentioned already speak to the trust of shoppers getting the experiential outcome they desire.

Technology 84

Technology Definition Improvements Presentation 84

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

eCommerce