December, 2019

Remove newsletters
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Google Ads Quality Score: Overhyped Metric or Holy Grail?

Store Growers

Oddly, the operators use grey for the newsletter sign-up and Facebook button, which makes them hard to notice. Furthermore, it’s not clear to the user where to proceed next as most CTAs are very weak (as illustrated in the image above), while they are entirely missing from some hero images and other parts of the homepage.

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9 Newsletter Best Practices to Succeed in 2020

Omnisend

Many businesses keep in mind online newsletters’ best practices to maintain communication with their customers. Due Read more The post 9 Newsletter Best Practices to Succeed in 2020 appeared first on Ecommerce Marketing Automation | Omnisend. It provides multiple benefits: Increasing website traffic through links.

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7 Top Takeaways from Black Friday and Cyber Monday Weekend

Liveintent

Ads in news and shopping newsletters performed the best. Those newsletters received 11x more clicks and 10x more conversions compared to other categories. The poorest performing newsletter categories were “real estate,” “pets,” and “personal finance.”

Gifts 143
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Political Ads in Emails See 10x Higher Conversions and 3x Higher CTR

Liveintent

Recently, data from our study of political ads in email newsletters was featured in MediaPost : “The 2020 election is about a year away, but political ads are seeing a much higher engagement rate compared with non-political ads. Political ads distributed on Monday, Wednesday, and Sunday see the highest conversions.

Travel 63
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Mailjet Review: Everything You Need to Know

Ecommerce Platforms

By marketing, we mean newsletters, automated emails, transactional emails, etc. Setting up contact lists, emails (including subject fields), newsletters, and automation workflows is very simple. Put simply, Mailjet is used by businesses that rely on email marketing campaigns. Mailjet Review: The Pros.

Download 104
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5 Ways D2C Brands Can Make the Most of Email Ad Engagement

Liveintent

On the other hand, D2C marketers should stay away from email newsletter categories like real estate, pets, and education, which see 7x lower conversions and clicks. D2C ads in emails with news, shopping, and travel content generate 5x higher conversions and clicks compared to the average for D2C brands.

Mobile 103
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Year in Review: The Most-Read E-Commerce Resources of 2019

ChannelAdvisor

By subscribing to ChannelAdvisor’s monthly newsletter, you’ll always be up-to-date on the most important industry news. Subscribe to the newsletter >> Looking for more resources you can use to get ready for 2020? . Our e-commerce experts actively cover the latest tips, trends and best practices.