Forrester eCommerce

NOVEMBER 5, 2018

2018 was a tumultuous year for privacy: The GDPR went into effect, California passed its Consumer Privacy Act, Equifax revealed the largest consumer data breach to date, and Facebook disclosed separate incidents of data misuse and a massive data breach.

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ESW

NOVEMBER 12, 2018

Privacy policies have never been a hot topic. However, recent changes brought about by GDPR in May led to a flood of privacy policy update emails to customers. In turn, the idea of a privacy policy took on a meme level of notoriety, invoking eye rolls and no shortage of jokes. These changes did not come out of nowhere.

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Forrester eCommerce

NOVEMBER 8, 2018

“I get knocked down, but I get up again.” — Chumbawamba Halfway through the 20-year-long age of the customer, empowered consumers are more informed about their purchases, demand data privacy, and dictate the experiences that they want.

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Sailthru

NOVEMBER 14, 2018

BrightWave, which the Atlanta Business Chronicle called one of the city’s best places to work, is also regarded for being a leader in privacy and compliance , while also proactively shifting the conversation with events such as Email Spotlight and the upcoming EIQ. “We

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What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

Customer Data

FastSpring

NOVEMBER 14, 2018

FastSpring complies with the EU-US Privacy Shield Framework regarding the collection, use, and retention of personal information from European Union member countries. Savant regularly reviews and evaluates both its privacy and security policies and adapts them as necessary to deal with the constantly changing data security landscape.” .

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Forrester eCommerce

NOVEMBER 30, 2018

It’s probably as good a time as any to mention that releasing major breach announcements on Fridays is a worn-out trope by this point? That didn’t stop Marriott from announcing a breach of Starwood’s reservation system affecting 500 million people to kick off this Friday with a bang.

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Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

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