July, 2020

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Omnisend is Now a Certified Shopify Plus App

Omnisend

Being included in the program means that Shopify Plus recognizes Omnisend’s commitment to helping ecommerce merchants grow their sales by providing the level of product quality, service, performance, privacy, and support required by Shopify Plus merchants.

Shopify 183
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It’s Time To Say Goodbye To The EU-US Privacy Shield

Forrester eCommerce

And Austrian law student Maximilian Schrems took Facebook to court claiming that once his data reached US soil, privacy protection faded. It was a principles-based, voluntary framework to allow companies to transfer personal data of European residents to the US. Five years later, the European Court […].

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Use Forrester’s New Tech Tides To Evaluate Your Martech and Adtech Investment Strategy

Forrester eCommerce

But the landscape of 7,000+ options is overwhelming and rapidly evolving, especially as new privacy regulations and tech giants like Apple and Google limit access to consumer data. Marketers today must understand and use myriad technologies to support omnichannel ad strategies and deliver moments-based marketing.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

The EU-US Privacy Shield Was Just Invalidated: What To Do Now This week, the Court of Justice of the European Union handed down its ruling in the case popularly known as “Schrems II.” Because the ruling invalidated the EU-US Privacy Shield, the mechanism by which American companies could […].

Marketing 264
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The Personalization Playbook: 2024 Strategies

What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

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Zebra Solution Provides Social Distancing Reminders, Tracks Proximity Events

Retail TouchPoints

The data collected by the solution is tied to an employee ID or anonymized user ID, allowing for actionable insights by the employer while protecting individuals’ privacy. The proximity event dashboard shows events and spots patterns to help managers properly coach workers and enforce social distancing.

Events 147
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Tapestry CEO Resigns Amid Sexual Misconduct Allegations

Retail TouchPoints

For privacy reasons when I was rising through the ranks as a rare Black banker, I sometimes used a pseudonym, based on my middle name ‘James,’ when photographing strangers,” Zeitlin wrote.

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.