October, 2021

Remove privacy
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The Ultimate Checklist for Every New Ecommerce Site (Oct 2021)

Ecommerce Platforms

Privacy Policy page: Much like the Terms of Service page, you should speak with a lawyer to write out a legitimate Privacy Policy, to both avoid any legal action taken against you but also to be as transparent as possible about data use. Add a link to your Privacy policy. Have the email signup form show up on every page.

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How marketers can adapt to Appleā€™s Mail Privacy Protection update

Liveintent

Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. In a nutshell, Mail Privacy Protection will anonymize Apple Mail users’ information, leaving marketers in the dark about their audience’s email open times, locations, and device information.

Insiders

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How to Market Without Cookies

Kissmetrics

These cookies can help marketing teams understand user behaviors and ad performance, but they may feel like an intrusion of privacy for many users. By blocking these cookies, users can increase their privacy and security. Now Google is launching ā€œ The Privacy Sandbox ā€ as a response to the cookieless future.

Marketing 264
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How to Do Paid Social Without Cookies

Kissmetrics

Google’s answer to the end of third-party cookies is the Privacy Sandbox , which will anonymize data to help increase privacy and limit spam and fraud. Another major concern is privacy. The EU and other organizations have pushed back with regulations designed to improve online privacy, such as GDPR.

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The Personalization Playbook: 2024 Strategies

What about customer privacy and the use of data? Did you knowā€”74% of IT leaders are looking to improve their tech stack to offer better personalization? Itā€™s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

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Solve iOS 15 challenges with SMS this holiday season

RetailDive

To engage iOS 15 users and drive sales this holiday season, embrace the channel that is already privacy-first — SMS.

Channel 116
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Zuckerberg Emphasizes Marketplaces and the Metaverse as he Pivots Facebook to a Younger Audience

Retail TouchPoints

Appleā€™s Stringent Privacy Policy Creates a New Opportunity for Facebook. Zuckerberg warned that this pivot could slow Facebookā€™s growth and that this process will take years to fully complete, but that he believes strengthening services for the 18 to 39 demographic will pay off in the long term.

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.