Kissmetrics

OCTOBER 30, 2018

What works now may not in the future due to external factors that you can’t control such as privacy and security concerns. For example, 3rd party authentications used to boost conversion rates, but now people are concerned with using them because of privacy concerns. Marketing should always be a data-driven approach.

Marketing 266

Marketing Shipping Costs Social Media Channel 266

ecomdash

NOVEMBER 1, 2018

Consumers are sensitive about their privacy, but there are still non-intrusive ways to use big data without infringing upon their rights. A large part of marketing isn’t just knowing how to market your business, but also to whom. Social media is one of the best.

Improvements 68

Improvements eCommerce Social Media Technology 68

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What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

Customer Data

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

eCommerce