Sat.Dec 07, 2019 - Fri.Dec 13, 2019

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Pro Tips: Driving Conversions from Email

Liveintent

People look to email newsletters as an escape from the constant onslaught of content on the web or in social media. By targeting its current customer segments with specific ads across other publishers’ email newsletters, they saw a 41% increase in the number of lease renewals, which resulted in 13,0000 incremental lease assignees.

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Google Ads Quality Score: Overhyped Metric or Holy Grail?

Store Growers

Oddly, the operators use grey for the newsletter sign-up and Facebook button, which makes them hard to notice. Furthermore, it’s not clear to the user where to proceed next as most CTAs are very weak (as illustrated in the image above), while they are entirely missing from some hero images and other parts of the homepage.