Sat.Oct 02, 2021 - Fri.Oct 08, 2021

Remove privacy
article thumbnail

How marketers can adapt to Apple’s Mail Privacy Protection update

Liveintent

Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. In a nutshell, Mail Privacy Protection will anonymize Apple Mail users’ information, leaving marketers in the dark about their audience’s email open times, locations, and device information.

article thumbnail

How to Market Without Cookies

Kissmetrics

These cookies can help marketing teams understand user behaviors and ad performance, but they may feel like an intrusion of privacy for many users. By blocking these cookies, users can increase their privacy and security. Now Google is launching “ The Privacy Sandbox ” as a response to the cookieless future.

Marketing 264
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Do Paid Social Without Cookies

Kissmetrics

Google’s answer to the end of third-party cookies is the Privacy Sandbox , which will anonymize data to help increase privacy and limit spam and fraud. Another major concern is privacy. The EU and other organizations have pushed back with regulations designed to improve online privacy, such as GDPR.

article thumbnail

7 Strategies for Running eCommerce Facebook Ads After iOS 14.5

Inflow Insights

Six months later, the outlook is not so bleak — and we’ve actually discovered a few strategies to keep Facebook ads working for your brand in this new privacy landscape. The iOS 14 privacy changes don’t mean you have to give up on your Facebook advertising efforts. In this blog, we’ll share: What Apple’s iOS 14.5

eCommerce 112
article thumbnail

The Personalization Playbook: 2024 Strategies

What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

article thumbnail

Halloween Comes Early For Synverse, FB, and Twitch – What We Can Learn From Their Spooky Outages + Breaches

Forrester eCommerce

As renowned ghost hunter and solver of mysteries Scooby-Doo would say, “Ruh roh, Raggy!” It looks like more than ghosts are wreaking havoc on haunted networks. We’re less than a full week into October and Cybersecurity Awareness Month isn’t quite taking shape the way we expected. Ostensibly, orgs decided to pivot and use this time […].

article thumbnail

How a Great Plan Can Prepare You for the Worst

Omnisend

It’s no secret that there have been a lot of changes in the past few years regarding consumer privacy. I think privacy and the way the metrics that can be tracked are changing are inevitable. Over the past few years, consumers have been a lot more concerned about privacy. Helen Trendell: Yes, absolutely.

article thumbnail

Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.