Three Things Consumers Wish Were Simpler — And How Brands Can Deliver
RTP blog
JULY 1, 2019
For example, 80% of digital consumers report that easy-to-find contact information online or within an app is important, but only 49% of consumers say brands are meeting this need. Consumers also are looking for simplicity in their service experience, as they want to resolve issues on their terms and time.
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