The 5 Worst eCommerce A/B Testing Mistakes to Watch out for
Inflow Insights
NOVEMBER 18, 2019
Header elements (like contact or shipping information. For instance: If you are testing a trust element like McAfee’s trust seal, avoid changes that may impact the trust of the site, including: Site style changes. Other trust seals. Or any other site-wide “assurance” elements (i.e. The same line of thinking applies to other changes.
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