Sat.Sep 21, 2019 - Fri.Sep 27, 2019

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Kerel Cooper Q&A: The Hidden Power of Logged-In Media

Liveintent

The New York Post , Everyday Health , and PGA Tour are three very different publisher brands that create very different content, but they’re all successfully using email newsletters to achieve critical business goals. What are some of the reasons your panelists, who are all LiveIntent customers, invest in email newsletters?

Games 48
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TechStyle Fashion Group and General Assembly Win EIS Awards

Sailthru

Deemed “outstanding email marketing programs and initiatives undertaken by brands and their agencies,” inaugural winners included American Express’s Your Business By The Numbers newsletter, a Royal Caribbean campaign with dynamic pricing, and Olive Garden’s Meatball Day sale. A jury selected winners at the EIS Cocktail Party in New York City.

Fashion 87
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How to Conduct a Competitive Analysis to Win on Price

Wiser

See if they have any videos and watch those, or subscribe to their newsletters. You should also download any gated content like whitepapers and eBooks if they have any. Better yet, download their brochures or product guides. Don’t forget to visit their social media profiles as well, as their social media presence can be informative.