Sat.Oct 20, 2018 - Fri.Oct 26, 2018

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Why Hyperbolic Discounting Matters in Ecommerce

Optimizely

Is sooner really better than later? Plenty of hit songs have articulated the problem of choosing between now or never , now and later , sooner or later … you get the idea. This common dilemma can also apply to ecommerce marketing—especially when it relates to the psychology behind how customers think.

eCommerce 218
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Vetting Alibaba Suppliers: How to Find the Best Factories on Alibaba

A Better Lemonade Stand

This article will help you to differentiate between the different types of Alibaba suppliers so you can find the right factory to manufacture your products! The post Vetting Alibaba Suppliers: How to Find the Best Factories on Alibaba appeared first on A Better Lemonade Stand.

Article 130
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Stockouts, overstocks, and returns: Calculating the ghost economy’s impact on profitability

TradeGecko

In this article, we’ll go into detail about how these situations contribute to the ghost economy in your business and ways to avoid them. In brief, the ghost economy is the added costs in lost revenue to preventable errors – one study found that businesses are losing an average of 11.7% to the costs associated with it.

Article 60
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How Luxury Brands Are Increasingly Embracing Ecommerce

Sailthru

The article focused on luxury retailers’ reluctance to embrace digital , concerned that their exclusivity could be compromised by the Internet’s inherent accessibility. “Is Digital Killing the Luxury Brand?” asked a September Adweek headline. Oh, that headline was from September 2011. Since then, the luxury landscape has changed quite a bit.

eCommerce 106
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GoPro vs. Bras N Things: Best Practices for eCommerce Cart and Checkout Pages

Inflow Insights

In this article, we’ll compare the checkout experience of one of those market leaders, GoPro , with one of our former clients, Bras N Things. There aren’t many variables to the shopping cart and checkout process, and conversion optimization is all about making those few steps as frictionless as possible.

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5 Tips to Improve Communication with Dropshipping Suppliers

ecomdash

In this article, we go through 5 quick and easy tips to improve communication with dropshipping suppliers. You are two separate links of the supply chain, so your business as a whole is only as strong as how well you work together. On the other hand, you and your suppliers are only humans, and human communication is prone to error.

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5 Ecommerce Marketing Tasks To Automate

ecomdash

In this article, we’ll cover the top five automation processes that will make work a breeze. This is why it’s important to automate as much as you can. The only problem is – where do you start? What are the most important aspects of an ecommerce business that need to be addressed? Let’s start. Customer Support.