Sat.Sep 01, 2018 - Fri.Sep 07, 2018

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A Facebook Advertising Strategy For Ecommerce Stores That Really Works

My Wife Quit Her Job

Note: While this post is primarily about Facebook ads, check out these articles if you are interested in learning more about Google advertising Google Shopping Explained In One Simple Step By. Even if we were to increase our budget, our Adwords traffic would not increase. Then, I discovered Facebook ads and my life changed forever.

eCommerce 224
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A Customer’s Second Purchase Is More Important Than Their First

Optimizely

Few things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once? If you’re not careful, a first purchase could be a one-time purchase.

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The Top 10 Mistakes Ecommerce Marketers Make

Optimizely

Most advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. You should be working to implement omnichannel campaigns , lower your cost-per-click, and get a better handle on your first party data. . But do you also know what you shouldn’t be doing?

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We Analyzed 5,860,631,392 Articles From 64 Countries. Here’s What Facebook Loves!

Kissmetrics

That’s not too shabby considering I’m only publishing 4 articles a month. That’s an average of 5,105 visitors per article from Facebook. But a large portion of the URLs in our database aren’t articles. So, for this analysis, we looked at 5,860,631,392 articles. We only looked at articles.

Article 274
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Dissecting the Dark Horses: The Personalization Index’s Top 5 Upsets

Sailthru

You may just get an article about hacks for glamming up your vanity. If you put something in your cart, expect an email with relevant recommendations and content from the Above & Beyond blog. Browsing the bathroom section? Nailing product recommendations is key for Bed Bath & Beyond, a retailer with a seemingly infinite inventory.

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Here’s what investors are missing about the Sears-Amazon partnership

Steve Dennis

My first tire article was written about three months ago when the shares had a bit of an inexplicable run-up, hitting nearly $4. For what it’s worth, when I wrote (and appeared on CNBC) with my “liquidate ASAP” thesis, Sears’ stock was in the low $40s.

Article 68
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Why is Order Management so Important?

OrderDynamics

If you need help with your selection – please take advantage of our numerous helpful reports, briefs, and articles. It reflects your company. It reflects your business capabilities. You can find all these on our Resources page, and it is all free. Given that order management is important and can be confusing, we are happy to speak in person.