Three Ways to Prepare for the Cookie Apocalypse
Liveintent
JANUARY 21, 2020
Maybe you have a newsletter with must-read content, or a whitepaper on a trending topic, or a coupon (who can resist a coupon, right?). In this new phase of digital advertising, first-party data reigns. So what can you do to prepare? Here are three strategies. Collect email addresses.
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