Sat.Sep 14, 2019 - Fri.Sep 20, 2019

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Are In-Store Restaurants Smart Investments For Experience-Driven Retailers?

RTP blog

As stated in a recent Washington Post article, retailers are trying to get customers to “ Come for the avocado toast. It’s an obvious natural fit for those two brands, but I would caution others to be sure the connection between their hospitality and retail offering is cohesive. Leave with some jeans.”

Retail 199
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Google’s New Link Building Guidelines

Kissmetrics

And even if they didn’t label me as a guest contributor, Google can use other signals to figure out that this link shouldn’t be given much weight when it comes to SEO just by reading the URL structure of that article on Forbes. Let’s take a closer look at the URL. Do you see the big issue with the URL?

SEO 278
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Deep Dive Into the Retail Personalization Index Top 10: The Home Depot

Sailthru

Articles and videos can be filtered by interest and experience level, and the blog even boasts a “just for you” filter, which learns people’s interests in order to recommend relevant content — all of which is shoppable, of course. Customers can learn those things online, too, thanks to The Home Depot’s comprehensive online content.

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Long Tail Keywords for eCommerce: Our Advanced Strategies to Rank for and Profit from Them

Inflow Insights

Yet, a bunch of articles from 3rd parties like magazines and the PETA listing vegan makeup brands are what come up. This shows you what people are actually clicking on because it matches their intent. For example, you might think that someone with the intent to buy would type a keyword like “vegan makeup.”.

eCommerce 120
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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

In this article, I’ll be discussing changes that make a site better but which are hidden by traffic channel mix changes. This is the big one and the focus of this article. To avoid this error you need to measure conversion rate by channel, seasonality, device, and more. . Traffic Channel Mix.

Channel 60
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How to Write an Effective Retail Marketing Strategy in 7 Steps

retailnext

These tasks can be combined into a competent retail marketing strategy, and in this article we will cover the main points that must be developed within it. If a retailer wants to stay competitive, it needs to constantly update and improve pricing strategies, adapt to the market and explore the value of its products and services.

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An In-depth Guide on Creating an Ecommerce Business Plan in 2020

Ecommerce Platforms

Practically, you can put ‘buy buttons' in your articles to direct customers to your online store. Well, running a blog is one of the most promising channels a merchant can use to introduce a ‘call to action'. It's an easy peasy way to persuade readers to buy your products. You need to create good content to convince your readers.

eCommerce 172