Optimizely

SEPTEMBER 13, 2018

Summer may just be wrapping up, but like every good B2C marketer, we have the holidays on our minds already. And how could we not, when last year’s sales for Black Friday and Cyber Monday shattered records yet again ? But that growth is a double-edged sword.

B2C 210

B2C Books Reference eCommerce 210

Kissmetrics

SEPTEMBER 11, 2018

Now, if you aren’t familiar with user signals, check out this experiment by Rand Fishkin that I discussed in a recent article. If you aren’t familiar with how to build a brand, check out hack number 3 in this article that I recently wrote. This article will teach you how to keep people on your website longer (without tricking them).

SEO 257

SEO Mobile Article Games 257

Rishi Rawat

SEPTEMBER 10, 2018

A couple of weeks ago, we wrote an article ( link ) explaining how you can improve product descriptions by studying submitted reviews. For the sake of continuity, we’ll use the same site (spinlife.com) that was used in the previous article.

Customer 70

Customer Article Improvements 70

BigCommerce

SEPTEMBER 14, 2018

You’ve seen the ads and read the articles about retail darlings like Harry’s, Casper, Blue Apron, Bonobos, Barkbox, and Warby Parker. It shrinks the overall business, both for the brand and the wholesaler. The scary part for legacy brands is, now they have to compete against all of these hip upstart brands that are digitally native.

Consumer 305

Consumer Shipping Costs Merchant Services Games 305

Ecommerce Platforms

SEPTEMBER 14, 2018

Here’s why: 70% of your customers prefer to learn about your business through an article than an advertisement. If you are still not using content marketing on your online store, you are missing out on a huge opportunity to grow sales. Also, if your website lacks content, you could lose up to 44% of potential customers.

eCommerce 216

eCommerce White Paper Marketing Social Media 216

UpSellIt

SEPTEMBER 10, 2018

UpSellit’s control groups offer all the features listed in this article, as well as some most marketers never thought possible for their campaigns. With the support of advanced targeting, trustworthy analytics, and third party integrations, the possibilities are endless. Interested in learning more about what UpSellit has to offer?

Management 66

Management Technology Article Marketing 66

Etail Solutions

SEPTEMBER 13, 2018

The following is an excerpt from an article written by Michael Anderson, Etail’s co-founder and CEO, that was published by Multichannel Merchant on August 28, 2018. Omnichannel commerce is now a basic competitive requirement. It allows merchants to better understand their customers and deliver a seamless and personalized experience.

Management 28

Management Multichannel Omnichannel Article 28