Why Using Email Engagement Suppressions Works for Inbox Placement
Sailthru
JANUARY 22, 2019
When Refinery29 revamped their newsletters , they increased their active and engaged email audience by 86% in the process. Monitoring Refinery29’s email sends, Sailthru’s deliverability team noticed a dip in open rates on the Everywhere newsletter, which is the bread and butter of the company’s email marketing program.
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