Store Growers

AUGUST 26, 2022

Last Updated on August 26, 2022. Targeting users based on demographics has been available for a long time in Google Ads. But a few years ago, Google Ads upgraded its demographics targeting feature by adding more variables that help further refine audiences, known as detailed demographics. In this article, we’ll cover all the detailed demographic options, available across different campaign types, and how to use them to improve your ad campaign.

Recommendation 91

Recommendation Improvements Other Marketing 91

Retail TouchPoints

AUGUST 25, 2022

Black Friday and Cyber Monday (BFCM) are right around the corner, and many ecommerce brands are already planning for another uncertain year. Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands.

Marketing 328

Marketing Shipping Costs Shopping Carts Channel 328

SheerID

AUGUST 26, 2022

Learn about market segmentation and explore some of the common types of segmentation, and how different brands utilize it.

Marketing 165

Marketing Customer Blog 165

RetailDive

AUGUST 24, 2022

In Q2, retailers touted “aggressive” actions to mitigate hurdles and prepare for the holidays. Will that be enough?

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Retail 117

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

Retail TouchPoints

AUGUST 25, 2022

Bed Bath & Beyond (BB&B) has secured a $375 million loan, according to the Wall Street Journal. Citing sources familiar with the matter, WSJ reported that the retailer has selected a lender following a marketing process conducted by JPMorgan Chase & Co. The loan will provide BB&B with greater liquidity and give a confidence boost to suppliers regarding shipping items to the retailer.

Shipping Costs 301

Shipping Costs Supplies Shipping Marketing 301

Forrester eCommerce

AUGUST 25, 2022

In 2020, Forrester’s Now Tech: Value Stream Management Tools, Q2 2020, report featured 12 vendors with a stand-alone or integrated VSM solution. Two years later, this market has nearly doubled: The Value Stream Management Landscape, Q3 2022, covers 22 fully featured VSM vendors. More vendors means more competition and more innovation, which is good for […].

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Management Marketing Operations Customer 370

My Wife Quit Her Job

AUGUST 21, 2022

In the ecommerce community, you’ll often hear about business models like dropshipping, retail arbitrage, private label, and Amazon wholesale. There’s one more business model that’s often overlooked ? selling used items on Amazon. What makes selling used items on Amazon different from eBay or the Facebook Marketplace is that Amazon requires a higher standard of quality for goods sold on their platform.

eCommerce 231

eCommerce Other Customer Retail 231

Retail TouchPoints

AUGUST 23, 2022

Bath & Body Works has launched its loyalty program nationwide at the retailer’s 1,750+ locations following testing in select markets. The personal care and home fragrance retailer also debuted its My Bath & Body Works App, which allows shoppers to earn rewards points through any channel and provides exclusive content. Additionally, the in-app wallet stores rewards points, offers and gift cards to provide a convenient experience to customers.

Gifts 307

Gifts Events Channel Improvements 307

Forrester eCommerce

AUGUST 25, 2022

In times defined by extraordinary political and social instability, customers, employees, and partners increasingly turn to businesses they can believe in, and that give them confidence in their future actions based on a clear set of values.

Customer 370

Customer B2B Marketing 370

Groove

AUGUST 22, 2022

Why Sell Food Online? In eCommerce, brands are constantly searching for new ways to make their products accessible to new markets. By offering your perishable products directly to consumers outside of your existing in-person sales channels, you will earn new brand champions without sacrificing profit margins to middle-men and chain grocery stores. If you are currently selling your food and beverage products in-store with little to no online presence, we are here to help.

Shipping Costs 195

Shipping Costs Shipping Food and Beverages Merchant Services 195

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

SheerID

AUGUST 22, 2022

BigCommerce merchants can now provide exclusive offers and discounts to valuable consumer communities like students, teachers, and the military to drive immediate sales Portland, OR—August 23, 2022 — SheerID, a global leader in identity marketing, has joined forces with BigCommerce (Nasdaq: BIGC) a leading Open SaaS ecommerce platform for fast-growing and established B2C […].

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BigCommerce B2C eCommerce Platforms eCommerce 147

Retail TouchPoints

AUGUST 24, 2022

Are “retailtainment” and “experiential retail” essentially different names for the same thing? Not really, although they do share a number of elements. Retailtainment concepts tend to downplay a key element of retail — actually selling products — and amplify a partnership or association with a well-known pop culture, hospitality or even food brand. “Experiential retail,” in contrast, is typically used to describe how brands and retailers are using technology, visual storytelling and other method

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Arts Retail Customer Experience Travel 288

Forrester eCommerce

AUGUST 24, 2022

Forrester contends that CX leaders are overly optimistic about their budget prospects. Learn where to trim your CX budget in 2023 and key areas to increase investment dollars.

Customer Experience 368

Customer Experience Customer 368

Salsify

AUGUST 25, 2022

It’s no secret that Amazon is the biggest ecommerce marketplace in the world and marks the start of many shopping journeys. But its huge user base means competition is fierce. It’s often not enough for brands to sprinkle in the right keywords, pump product pages with positive reviews, and snap high-res, high-quality images.

eCommerce 147

eCommerce 147

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Profitero

AUGUST 24, 2022

Despite the state of the economy not yet officially being declared a “recession,” there are plenty of telltale signs — e.g., weakening consumer confidence , escalating inflation , more value-seeking behaviors — that we need to be operating like we’re in one.

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Operations Consumer eCommerce 145

Retail TouchPoints

AUGUST 26, 2022

Put simply, headless commerce is an ecommerce system that decouples the front-end web system from the ecommerce back-end engine. Most digital stores are built on ecommerce engines that provide both the product offering and processing engine, which is directly integrated with the website, and storefront. A headless ecommerce platform has the front end (or “head”), often a template or theme, separated from the backend mechanics of running an effective ecommerce solution.

eCommerce 287

eCommerce Mobile Technology Improvements 287

Forrester eCommerce

AUGUST 24, 2022

Over the past year, Forrester’s diligently covered the state of the metaverse and what it means for marketing, technology, and other business executives. On Thursday, September 29 at 11:15 am CDT, we will debate the future of the internet (Metaverse, NFTs, and Web3) at Forrester’s Technology & Innovation event. I’ll be joined by Jam3’s Rachel […].

Events 360

Events Technology Marketing Other 360

GetElastic

AUGUST 23, 2022

Anyone managing an eCommerce business knows how vital site search is to the customer experience. How customers find your products quickly and efficiently based on information such as name, size, color, or SKU can be the difference between a sale or a lost opportunity. Let’s take a closer look at Advanced Search, commonly used terms in how we talk about it, and top takeaways to remember about Search optimization.

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Demo Mobile Subscription Reference 144

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Wiser

AUGUST 22, 2022

One of the biggest challenges for retailers is deciding on—and implementing—a pricing strategy that will increase profits and drive customer loyalty. It can be tough when you’re pricing new products. Set your prices too high and you can miss out on possible sales. Set your prices too low and you might miss out on profits. It’s all a balancing game to find the right price.

Consumer 143

Consumer Marketing Customer Loyalty Customer 143

Retail TouchPoints

AUGUST 26, 2022

Sephora has been fined $1.2 million for selling consumers’ personal information without informing them first and not processing customer requests to opt out of sale of their data, in violation of the California Consumer Privacy Act (CCPA). California Attorney General Rob Bonta noted that the state informed Sephora of the data privacy violations following an investigation of online retailers but that the retailer failed to correct the issues within the 30-day grace period afforded by the CCPA.

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Information Consumer Recommendation Online Retail 286

Forrester eCommerce

AUGUST 22, 2022

Volatility will complicate planning for the coming year, but an intentional approach to investments and cuts will help businesses succeed.

Customer Experience 368

Customer Experience Management Customer Marketing 368

UpSellIt

AUGUST 23, 2022

Let’s take a look at two common ecommerce scenarios: A 3rd party, such as Honey, auto-applies an unnecessary discount to a customer’s order, lowering your bottom line. A coupon code that you actually intended to offer becomes invalid, and when a shopper unsuccessfully attempts to use it at checkout, they become frustrated and abandon. These two scenarios happen all the time.

Management 124

Management Customer Experience Technology Improvements 124

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Ecommerce Platforms

AUGUST 22, 2022

Are you considering adding a customer support module to your online store? That’s not a bad idea, considering consumers are becoming more and more reliant on chat boxes. But why stop there? Platforms like Richpanel include more than a chat box; with features for multichannel communications, customer portals, and workforce management, you’re able to improve upon several areas of your business with one app.

Multi-channel 104

Multi-channel Shopify Channel Merchant Services 104

Retail TouchPoints

AUGUST 24, 2022

Communications and task management solution provider Opterus has launched OPSEngine, a packaged set of APIs designed to provide retailers access to all of the OPSCENTER cloud solution’s features through a seamless integration into brands’ internal systems. OPSCENTER is a multi-modular solution created to help retailers manage and execute store tasks and communications.

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POS Management Retail Information 283

Forrester eCommerce

AUGUST 24, 2022

Read Forrester’s advice on where to invest, where to cut, and where to experiment to create a smart B2C marketing budget in 2023.

B2C 369

B2C Marketing Customer 369

UpSellIt

AUGUST 26, 2022

From single-day doorbusters to multiple weeks of online promotions, Black Friday has flourished into an online shopping phenomenon. In 2021, consumers spent $10.7 billion on Cyber Monday, making it the biggest online shopping day of the year. Although this was 1.4% less than 2020, ecommerce sales rose an estimated 45% compared to 2019. For every day of Cyber 5, people shopped more online compared to in-store.

Shipping Costs 116

Shipping Costs Marketing Recommendation Social Media 116

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Ecommerce Platforms

AUGUST 20, 2022

As most companies know, optimizing conversions in today’s competitive landscape means knowing how to take advantage of all the tools available to you. Since website homepages don’t always make the best lead generation tools, companies need something a little more specific to drive new opportunities. This is where the landing page comes in. Landing page builders like Unbounce and Instapage ensure you can have the best chance at connecting with and converting your target audience.

Arts 104

Arts Live Chat Improvements PPC 104

Retail TouchPoints

AUGUST 24, 2022

As ecommerce has become a part of everyday life, customers have felt empowered to take control of their checkout experiences both in-store and at home. A recent study found shoppers of all demographics are warming up to the idea of self-checkout, seeing it as a faster option that eliminates the need to wait in line. However, that doesn’t mean it’s without its drawbacks.

Payment Services 281

Payment Services eCommerce Shipping Costs Shipping 281

Forrester eCommerce

AUGUST 26, 2022

While social media is abuzz with “quiet quitting” as the latest trend in employee behavior, whistleblowers from tech companies are quitting in the loudest possible way and sounding alarms on the way out or shortly thereafter. On August 23, 2022, news emerged that Twitter’s former head of security, Peiter “Mudge” Zatko, had filed a whistleblower […].

Social Media 195

Social Media Information Management Technology 195

Salsify

AUGUST 23, 2022

Accurate product and service data can make the difference between repeat sales and dissatisfied customers.

Retail 147

Retail Customer Omnichannel 147

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer