Remove enhancements personalization
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The Home Depot Enhances CDP to Personalize the Shopper Journey

Retail TouchPoints

The retailer will enhance its customer data platform (CDP) with the Adobe Experience Platform (AEP) to create personalized campaigns that can be activated within 24 hours , dramatically shortening what had been a seven- to 10-day process.

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Best Buy CEO Promises Enhanced Personalization, Physical Store Upgrades in FY2025

Retail TouchPoints

Best Buy will leverage its membership-based loyalty program to sharpen personalization efforts for its 2025 fiscal year, which began Jan. We will also include personalized dynamic messaging in our communications to members about their upcoming program renewals.

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Michaels Launches Birthday Parties, Enhances In-Person and Virtual Events

Retail TouchPoints

Hoping to inspire a love of crafting at an early age, Michaels has debuted a Birthday Parties offering following a successful pilot in Canada last year.

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Qualtrics Enhances CX, Personalization Capabilities with $1.1B Clarabridge Acquisition

Retail TouchPoints

Qualtrics plans to use these capabilities to enhance its experience management offerings. These capabilities can enable better personalization at scale by providing retailers with greater insight into their customers’ desires.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

In this session you’ll learn: The integral relationship between payment experience and customer satisfaction Proven methods for optimizing the checkout journey Leveraging payments data for personalized marketing and enhanced customer loyalty Gain invaluable insights into consumer behavior across online and offline channels through data 📅 June (..)

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Tanger Adds Paid Tiers to Loyalty Program, Enhances Personalization Capabilities

Retail TouchPoints

Using a digital-first engagement approach, we can better serve our guests and brand partners by offering an expanded suite of exclusive benefits and personalized offers for our guests and more targeted and effective avenues for customer engagement for retailers.”

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How Acoustic Solutions Can Enhance In-Person Shopping Experiences

Retail TouchPoints

It’s no secret that in-person shopping is a multi-sensory experience. How a retail space makes someone feel in terms of comfortability has a surprising effect on how much they will likely spend.

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