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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. This update is particularly helpful for ecommerce brands, which often want to observe how users interact with their website(s) during different seasons and special events.

eCommerce 296
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Walmart SEO: How to Rank for the Right Keywords on Walmart Marketplace

SellBrite

When you’re battling with similar sellers for the eyes of customers, SEO is a great way to get ahead of the crowd. However, Walmart SEO involves more than just strategic keyword placements—following good seller practices and building a solid reputation as a seller are vital parts of improving SEO on Walmart.

SEO 137
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The Best Free Shopify Alternatives for 2023

Ecommerce Platforms

Square customers can use marketing tools to drive buyers towards specific products and promotions, generate hype for events, and more. You can also create self-service order flows, access SEO tools, and sync your store with Square POS. The themes are industry-specific, SEO optimized, and mobile friendly.

Shopify 104
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The Definitive Guide to Local SEO

Kissmetrics

Local SEO is important. That means if you’re a local business and you don’t have your local SEO in order, you’re missing an opportunity every time someone searches for your products or services online. These searchers are unlikely to find you if your local SEO is poor. What, Exactly, Is Local SEO? Add Schema.

SEO 356
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19 Shopify Pros and Cons To Understand the Good and Bad

Ecommerce Platforms

You don’t even have to think about hosting, security, or SEO. It’s hard to find another ecommerce platform that competes with the number of resources available from Shopify. Shopify's support is separated into two categories: direct/human support and online resources. Shopify cuts all of that out of the equation.

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These 40 Entrepreneurs Swear by These Marketing & Growth Strategies

BigCommerce

I don’t have the budget to advertise or pay for clicks, so having Facebook and Twitter in particular has given me a resource to tap into and reach as many customers as possible, but doing it with a little southern charm! Improving our SEO is another huge avenue for growth so we can organically get people’s attention.

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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.