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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. This update is particularly helpful for ecommerce brands, which often want to observe how users interact with their website(s) during different seasons and special events.

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How Rebecca Minkoff is Feeding her Risk-Taking Addiction

Retail TouchPoints

My approach is to celebrate a launch like this once a quarter, whether it’s collaborations or large-scale experiential events, so my goal is to come out or launch something in September that celebrates the whole anniversary through the end of next year. Even in my book, Fearless , I talk about how sometimes you win and sometimes you learn.

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Is Selling on Amazon the Cure for High Customer Acquisition Costs?

Retail TouchPoints

With its new “Amazon antidote,” a multi-faceted Amazon distribution strategy, the company has helped brands see an average lift of 88% on the site within the first year. Reis: I think the sooner brands recognize that although this isn’t always a clean environment, it is a very real channel for them because that’s where the consumer is.

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Oracle NetSuite Review: How to Build a Next-Gen Store in the Ecommerce Age

Ecommerce Platforms

The NetSuite dashboard also displays data for specific timeframes, locations, and business channels. Users can view data from particular channels, individual, or all of the enterprise’s subsidiaries in the “Consolidated” setting. Here are the main features of the NetSuite system: Enterprise Resource Planning. Accounting.

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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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The Best Free Shopify Alternatives for 2023

Ecommerce Platforms

Square customers can use marketing tools to drive buyers towards specific products and promotions, generate hype for events, and more. The free solution includes all of the features of the platform, including APIs, multi-regional support, and advanced promotion tools. There are also tons of resources and articles to get you started.

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How Retailers Overcome Challenges of Seasonal Demand

365 Retail

Cultural and Festive Events Holidays like Christmas, Halloween, Diwali, or Valentine’s Day boost related product purchases. Understocking and Overstocking: Overstocking items can lead to waste and tie up valuable resources whereas understocking can harm sales and reputation. Projected demand must match the supply.

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