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How Reese’s Made its NCAA Partnership an Omnichannel Slam Dunk

Retail TouchPoints

However, it was the brand’s omnichannel approach driven by its sales, marketing, and human insights teams that truly made the partnership a slam dunk. To advance this partnership every year, we continue to utilize data and insights to remain grounded with the consumer and co-create solutions with retailers.”

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3 Predictions for the Future of Omnichannel 

Retail TouchPoints

In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey. In 2021, retailers shaped their omnichannel strategies around two key issues: customer acquisition ( 63% ) and customer retention ( 58% ).

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Registration Is Live For The Retail Innovation Conference & Expo Event

Retail TouchPoints

The conference and expo, led by leading retail community and media company, Retail TouchPoints , will feature three tailored events that are designed to meet the needs of different business units and functions: Retail Innovation Summit (RIS), Internet Retailer (IRCE) and Design:Retail (DRCE).

Events 314
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Dick’s Plans New Slate of Sporting Goods Resale Events with SidelineSwap

Retail TouchPoints

through an ongoing series of trade-in events. During these events, Dick’s customers can bring in their used sports gear for evaluation by SidelineSwap experts. As the partnership moves into its third year, SidelineSwap’s recommerce services will be available at more Dick’s locations across the U.S.

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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience.

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Saks Uses Events to Promote Immersive Pop-up Debuting in Aspen

Retail TouchPoints

Saks will celebrate the launch of the Saks Aspen Pop-Up with an immersive event-filled VIP weekend July 21-24. The omnichannel pop-up also will offer digital touch points that allow guests to shop Saks.com on site. Additional events are scheduled throughout the weekend, including a dinner with jewelry designer Anita Ko.

Events 255
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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience. We just did an event with 100 influencers at our Hollywood store.