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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

The brand could easily take cues from its fashion peers and tap into the growing supply of emerging Y2K-obsessed content creators to drive buzz. Kristen D’Arcy: From a True Religion perspective, we try to sit at the intersection of culture, commerce and fashion. The entire Go There campaign was fashioned around consumer insights.

Fashion 217
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Inside Natori’s Transformation from High-End Wholesaler to Omnichannel Brand

Retail TouchPoints

The designer fashion brand launched its own ecommerce operation in 2008, at a time when many other high-end specialty labels were still turning up their noses at digital. The company’s wholesale business is still thriving, but now it’s only part of an omnichannel strategy that includes ecommerce , social commerce and marketplaces.

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Gap, Reliance Retail Partner to Sell Brand in India

Retail TouchPoints

as its official retailer across all channels in India. The long-term franchise agreement will allow Reliance to introduce Gap’s latest offerings through a mix of exclusive brand stores, multi-brand store expressions and digital commerce platforms. has named Reliance Retail Ltd. Financial terms of the deal were not disclosed. “We

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Kendra Scott Steps Down as CEO of Namesake Brand, Tom Nolan to Take the Reins

Retail TouchPoints

Kendra Scott is stepping down as CEO of her eponymous Kendra Scott fashion accessories brand, and current President Tom Nolan will move into the role. In 2019, he was promoted to President and worked on several major initiatives, including accelerating omnichannel, expanding the brand’s retail footprint across the U.S.

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Nordstrom Takes Stake in Topshop Brands, Launches Joint Venture with ASOS

Retail TouchPoints

Now, Nordstrom will have the exclusive multi-channel retail rights for both brands in all of North America, including Canada, and own a minority stake globally. “We could not have found a better partner in ASOS, the world leader in fashion for the 20-something customer and?are ”

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Saks.com Spin-Out: Genius Move or Opportunistic Folly?

Steve Dennis

Indeed, the customer is the channel and retailers with a more harmonized and remarkable retail experience generally outperform those that have failed to break down silos. The long-term profitable growth prospects for high-end fashion pure-plays are far from certain. The lines are blurring.

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Amazon’s Counterintuitive Next Big Move — Helping Brands Sell Off Amazon

Retail TouchPoints

New offerings unveiled at Accelerate will help Amazon sellers: Deliver better experiences on their DTC site; More efficiently warehouse and ship product across all their selling channels , even if that means other marketplaces or brick-and-mortar retailers; and Drive customers from Amazon to their owned channels to make a purchase.