Retail TouchPoints
DECEMBER 10, 2021
This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.
Inflow Insights
JUNE 21, 2021
When our clients see massive marketing wins, it’s usually after months of building upon and optimizing their campaigns. Even the most basic campaign adjustments can generate massive improvements in a short time period — and paid search marketing offers the perfect opportunity to see this in action. Here’s how we did it: 1.
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ROI Revolution
JANUARY 9, 2020
Some of the cons to Amazon Advertising were revealed in 2019, such as organic results being flooded with sponsored products, Amazon brands, and recommended products. In September 2019, Amazon changed search results pages to start with three Sponsored Product Ads instead of two.
Kissmetrics
SEPTEMBER 28, 2020
This assumption is a huge mistake, as the DuckDuckGo search engine has continued to gain in popularity with each passing year. If you are only focusing on what Google wants, you could be missing a large portion of the search market who use other search engines, like DuckDuckGo and Bing.
ROI Revolution
MARCH 12, 2020
As traveling fears grow and countries like Italy extend travel restrictions , marketing events across the globe are feeling the impact. Many major in-person events are being postponed, canceled, or virtualized after the Centers for Disease Control and Prevention recommended that all businesses cancel non-essential company travel.
Kissmetrics
APRIL 23, 2021
Would they recommend it? The first thing that you or your online reputation management company should do is devise a search marketing strategy that increases the ranking of positive content, owned by either you or third parties. What if someone Googles your brand name and finds defamatory content?
ChannelAdvisor
AUGUST 4, 2017
The rise of these digital assistants has tremendous implications for brands and retailers that rely on search marketing to drive traffic to their website. To begin with, searching by voice, or “voice search,” has fundamental differences from the way we think about “search” today — starting with the queries themselves.
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