Why View-Time Optimization (VTO) is a bad idea
Email Audience
JANUARY 31, 2021
In mid-2020, SendGrid announced an exclusive offering with VMG in a blog post and only really recommended it for Winback and Re-engagement Campaigns. But Validity leaves a lot undefined as they present their go-to-market product pitch and as such, I’m suspicious that these early results aren’t going to hold up at scale.
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