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Elf on the Shelf CEO on the Brand’s Unlikely but Enduring Success

Retail TouchPoints

Flash-forward 18 years and the original book has become the fourth -bestselling children’s book of the last 25 years, while the brand has expanded with new characters and lore, a plethora of multi-media content and — the ultimate sign of holiday success — a float in the Macy’s Thanksgiving Day parade. I learned how large retail works.

Books 234
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Food Ecommerce: 9 Brands with Drool-Worthy Marketing

Optimizely

Social media mastery powers food ecommerce. Owned by Buzzfeed, food network and online retailer Tasty is leading the way when it comes to growing a brand through social media. While food is one of the more social media-friendly industries, Tasty now has more Instagram followers than Starbucks. HelloFresh. Sainsbury’s.

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How Loyalty Drove Over 8 Figures in Sales for Diamond Art Club

Smile.io

Diamond Art Club sells diamond art craft kits. Angie created Diamond Art Club to create the diamond art kits of her dreams and share them with others. 5+ years later, the brand has transformed into a dazzling brand community with hundreds of contributing artists, over 175K social media followers, and 200,000+ 5-star reviews. 

Arts 77
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Pop-Ups Allow Luxury Brands to Get Just a Bit Funky

Retail TouchPoints

Pop-ups give such brands an opportunity to let their hair down — and they also can help create an immediate climate of exclusivity and social media excitement. Retailers also need to look at social media: has the pop-up generated buzz? But what about when a luxury retailer wants to have a bit of playful fun?

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How To Determine Whether Your Marketing Is Working

RTP blog

Different creative, competitive activity and changing media habits are just three of the reasons multitouch attribution is a poor fit for evaluating the performance of your current campaigns. The Science-Based Approach To Measuring Incrementality The only way to measure incrementality is to compare a test group to a control group.

Marketing 150
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5 Must-Know Tips For Shopify Subscription Programs

Groove

Merchants can leverage this model with anything from food products such as meal kits and coffee to disposable items like deodorant and cleaning supplies. These limited hangout groups often foster genuine relationships and high-value conversations because each member is paying to be there. Curation.

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Quality Crafting with Unwind Studios

Smile.io

They work with each artist to transform their artworks and illustrations into beautiful, contemporary needlepoint kits, letting customers bring the designs to life for themselves. Customers can shop by level or size, as well as including tons of tutorials and value-added content through their website, blog, and social media.

Hobbies 62