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Even Your Shopping Cart isn’t Sacred

Bryan Eisenberg

Birth of the Shopping Cart. The first rolling shopping cart was created by a Piggly Wiggly owner in Oklahoma City. So in 1936, that store owner introduced a rolling cart to make shopping easier. In CRO terms, he reduced the friction of shopping to increase average order size. They don’t.

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How Can Retailers Inspire ‘Thumb-Stopping’ Mobile Shopping?

RTP blog

Upon implementing a complete redesign of its logo and color scheme , Zulily revealed that it had made the switch due to what’s becoming an increasingly practical reason: the new logo is optimized for mobile shoppers. The RTP editors discuss the steps retailers will need take to become truly mobile-optimized.

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ActiveCampaign vs Klaviyo: An In-Depth Analysis for 2024

Groove

Businesses such as Benchmark Groups that are focused on analytics, customer data, and user behavior will get better results with Klaviyo. With this tool, you can see how various customer groups respond to individual email campaigns. In addition to using the built-in automations, you can create your own automation recipes from scratch.

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Website Design Before & After: Transitioning To BigCommerce

Groove

B2B eCommerce businesses require a platform that allows for a positive user experience, taking into consideration factors like fast site speed and mobile optimization. Before working with our team, Perform Group, the parent company to Curtain Call, hosted the site on Magento. Emily Fritz, Perform Group LLC. The Solution.

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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Now owned by the SPARC Group (a joint venture between brand management firm Authentic Brands Group (ABG) and mall operator Simon Properties ), Forever 21 has spent the last few years refining its image and business model to avoid a repetition of its 2019 bankruptcy. You’ve got to have great product and a great experience.”

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7 Brands Discuss the Benefits of the New Cashless Economy and Apple Pay’s Growing Ubiquity

BigCommerce

Adii Pienaar, Founder of Conversio and WooThemes (later acquired by WooCommerce), sums this up best: Customers worldwide are using their mobile devices for online shopping more often. Depending on who you want to believe, it’s estimated that since late-2014 more than 50% of all online purchases are made from mobile devices.

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How Do Mobile Devices Factor Into the Future of In-Store Personalization?

Sailthru

If you’re nearby, a push notification will remind you there’s something in your shopping cart. Mobile: The Centerpiece of In-Store Personalization. For one thing, the cosmetics giant understands that smartphones are the common thread tying the entire shopping experience together. What makes Sephora so savvy?

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