Groove

SEPTEMBER 8, 2020

Instagram eCommerce is one of the best ways to increase exposure, brand awareness and conversions. We highly encourage all eCommerce brands (and brick-and-mortar stores, too) to follow their followers back! Remember how we said Instagram is a great platform to tell stories with visual content?

Social Media 312

Social Media eCommerce Recommendation Improvements 312

Retail TouchPoints

AUGUST 20, 2021

But industry experts believe that the real power of these media networks lies within the four walls of the store. Conversations surrounding “Store as Media” have ramped up amid the rapid acceleration of digital behaviors. The potential of Store as Media aligns with the ongoing discussion around the future of brick-and-mortar.

Retail 297

Retail Supplies Webinar Omnichannel 297

Kissmetrics

FEBRUARY 11, 2021

Pop-up shops are a fantastic opportunity for brands, both big and small, to connect with customers and drive sales. Not only do pop-up shops offer a novel experience, but they also create excitement about your brand that lasts well after your pop-up is gone. Pop-up shops are limited-time-only retail stores.

eCommerce 288

eCommerce Toys Social Media Fashion 288

Retail TouchPoints

AUGUST 30, 2021

Retail rode strong into Q2 2021 as shoppers returned to stores even as digital sales remained elevated. Target’s Store-Based Fulfillment Model Drives Convenience. Same-day services (Order Pickup, Drive Up and Shipt) have grown nearly 55% thus far in 2021, on top of more than 270% growth last year.

Consumer 298

Consumer Toys Department Stores Fulfillment 298

Retail TouchPoints

JANUARY 25, 2023

At its core, the brand is focused on making sure anyone and everyone can benefit from and enjoy fitness. And those core beliefs are reflected in everything the brand touches, whether it be an influencer partnership or an in-store experience. “We As part of its quest to expand into the U.S.,

Demo 182

Demo Social Media Consumer Technology 182

BigCommerce

AUGUST 17, 2018

Are you ready to bring your brick-and-mortar store into the world of online shopping? But how do you navigate this experience and maximize your resources? But how do you navigate this experience and maximize your resources? How do you find the right tools and deploy them for maximum efficiency?

Payment Services 357

Payment Services Shipping Costs eCommerce Payments 357

Ecommerce Platforms

MAY 21, 2020

Taking your brick and mortar store online, comes with short term and long-term benefits. In the long term, moving your store online keeps you in business. Thousands of brick and mortar stores have closed down because shoppers are moving online. Choose a Website Design for Your Brand.

Payment Services 211

Payment Services Merchant Services Shipping Costs Payments 211

Kissmetrics

NOVEMBER 25, 2020

So are there any digital marketing strategies for brick-and-mortar businesses? It could also serve the purpose of raising brand awareness in your specific locale. Better yet, they can end up being your brand ambassadors. How Does Hyperlocal Advertising Work? What is Hyperlocal Marketing?

Events 363

Events Mobile SEO Marketing 363

Retail TouchPoints

MAY 16, 2022

Target was a model of agility during the pandemic, quickly expanding BOPIS and curbside pickup operations, and leveraging its store network for online fulfillment. We launched the Target Circle loyalty program, but it wasn’t to drive more sales,” said Gomez. “We Loyalty Program Yields Rich Customer Data. “We

Food and Beverages 215

Food and Beverages Omnichannel Fulfillment Retail 215

Kissmetrics

MARCH 3, 2021

How can you leverage it? What Is Geofencing Marketing, and How Is It Used? Consider this geotargeted Uber ad for arriving tourists: Geotargeted ads may be useful when you want to: Boost foot traffic: Brands can send mobile ads, coupons, or notifications to attract customers to their brick-and-mortar locations.

Marketing 315

Marketing Outdoor Consumer Mobile 315

Retail TouchPoints

JANUARY 4, 2023

This new form of DTC is built on and grows alongside a strong, vocal community of consumer advocates that engage in regular, reciprocal conversations with the brands they buy from. Youthforia Founder Fiona Co Chan is featured regularly in the brand’s social content.

Social Media 260

Social Media Omnichannel Channel Information 260

Groove

APRIL 1, 2022

Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. Let’s get your store thriving! CPGs tend to sell quickly because they are items that are used everyday by consumers.

Merchant Services 195

Merchant Services Consumer Shipping Costs Drop Ship 195

Kissmetrics

JANUARY 31, 2022

There are an estimated 12 to 24 million e-commerce stores. Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

Retail TouchPoints

JUNE 23, 2020

Influencer marketing has seen explosive growth over the last few years as companies increasingly invest in the industry — but recent events have many marketers questioning how they can move forward with their influencer campaigns in a way that balances compassion with the company’s business objectives.

Marketing 273

Marketing B2C Document Travel 273

Retail TouchPoints

MARCH 21, 2023

“Omnichannel” has been an aspiration for brands for many years now, but while it used to refer to the merging of a retailer’s brick-and-mortar and ecommerce operations, it now means something very different. Sellers’ relationship with Amazon feels akin to the love-hate dynamic between gamblers and their favorite casino.

eCommerce 263

eCommerce Fulfillment Shopify Omnichannel 263

Kissmetrics

OCTOBER 19, 2021

The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Shoppers coming into your store know you, trust you, and are more likely to purchase from you. It provides targeted reach.

eCommerce 295

eCommerce Social Media Shipping Costs Shipping 295

Retail TouchPoints

NOVEMBER 10, 2023

Top Retail Media Networks Top Retail Media Service Providers Types of Retail Media Onsite vs Off-site Retail Media The New Arena: In-Store Retail Media This page was last updated on Nov. For several years now the term “retail media” has been buzzing around both retail and media circles. 10, 2023 What is retail media?

Retail 251

Retail Social Media Multi-channel Channel 251

Retail TouchPoints

DECEMBER 23, 2021

Design for retail experiences is a hot topic of conversation, especially as shoppers return to stores for the holiday season, still under the influence of a COVID pandemic. When we step into a store, sound is the first sense to impact our experience, acting as an organizer of our assumptions about a space.

Retail 263

Retail Payment Services Consumer Point of Sale 263

Retail TouchPoints

AUGUST 5, 2021

Part of this is also facilitating buy online, pick up in-store. Anything that can remove buying barriers will drive visits, and therefore revenue, up. Brands and retailers across categories responded to store closures, traffic restrictions and consumer hesitancy by expanding their omnichannel fulfillment services.

Merchant Services 264

Merchant Services Omnichannel Fulfillment Consumer 264

Retail TouchPoints

AUGUST 14, 2023

Direct-to-consumer brands previously dominated the headlines for the hockey-stick growth curves they achieved due to their emphasis on ecommerce innovation. The Kizik brand was developed by Mike Pratt to make a necessary product (sneakers) easier for everyone. That’s what drives our innovation team and our product team.

Technology 196

Technology Fashion Consumer Marketing 196

Retail TouchPoints

AUGUST 24, 2022

Retailtainment concepts tend to downplay a key element of retail — actually selling products — and amplify a partnership or association with a well-known pop culture, hospitality or even food brand. The stores are designed from the ground up to inspire organic discovery and play through their merchandising, layouts and sensory moments.

Arts 251

Arts Retail Customer Experience Travel 251

Retail TouchPoints

MAY 17, 2023

From 3D billboards to spatial scent to ChatGPT, meet the brands leading the next wave of multisensory retail innovations, and learn best practices to help strengthen your brand’s sensory presence in this new, multi-dimensional experience market. Read part one here and part two here.

Retail 259

Retail Arts Beauty and Health Technology 259

Retail TouchPoints

OCTOBER 26, 2022

Virtually everything about the category has changed over the last 15 years, from the way brands develop and bring products to market to how consumers learn about and purchase them. Obstacles that once protected legacy brands’ share of the market and prevented new entrants from gaining traction have all but disappeared.

Food and Beverages 188

Food and Beverages Multichannel Consumer Channel 188

Retail TouchPoints

OCTOBER 19, 2022

The past two years have proven that the store is anything but dead. Retail has managed to bounce back from the depths of the pandemic and remain strong even in the face of high inflation, and while ecommerce continues to climb, brick-and-mortar remains absolutely vital. Invest in Mobile Tools for Shoppers and Associates Alike.

Shipping Costs 242

Shipping Costs Omnichannel Webinar Operations 242

ROI Revolution

OCTOBER 28, 2022

We’re excited to share that ROI Revolution has been nominated for a Google Premier Partner Award under the Brand Awareness category for our strong partnership with Road Runner Sports ! The brand turned to their PPC advertising partners at ROI Revolution for help. What exactly went behind the nomination? The Situation.

PPC 78

PPC Recommendation Channel Operations 78

Kissmetrics

FEBRUARY 23, 2021

With 249 million daily active users , you can get your brand in front of a large audience. Below, I focus on sponsored Snapchat filters, how to create them, and why you should. They are one of the most popular features on the app and have been responsible for driving record growth. How to Create a Sponsored Snapchat Filter.

Social Media 266

Social Media Recommendation Consumer PPC 266

Groove

JUNE 11, 2020

Look at Analytics, AdWords and Bing Ads in previous years to understand how your target personas change in behavior throughout the year. Understand how the curve changes with each factor to best predict when you'll see demand change this time around. That's why our team is here to help. 8 eCommerce PPC Tips. Target mobile devices.

PPC 370

PPC eCommerce Mobile Mobile eCommerce 370

Optimizely

MARCH 5, 2021

That list encapsulates so much burden we have endured and is indicative of how our lives have changed. We have become so hyper-aware of how fragile everything is when it comes to exposure to each other and how fast germs can spread through touch and airborne droplets thanks to updates from the CDC over the past year.

Travel 367

Travel Improvements Operations Consumer 367

Retail TouchPoints

JULY 9, 2020

For the luxury category, the pandemic’s impact has been multi-faceted, raising the stakes for brands to have larger conversations around how the “luxury experience” is defined and created for an evolved consumer base. reported a same-store sales drop of approximately 44% year-over-year during its fiscal Q1. Tiffany & Co.

eCommerce 241

eCommerce Travel Social Media Consumer 241

Steve Dennis

NOVEMBER 27, 2020

Last week a Wall Street Journal article suggested that perhaps store closings weren’t exactly great for most retail brands. Mass store closings are extremely unlikely to be the solution for a retailer that finds itself losing altitude.

Books 174

Books Fulfillment Article Presentation 174

Retail TouchPoints

NOVEMBER 18, 2020

Knowing this, in preparation for the make-it-or-break-it holiday shopping season, brick-and-mortar stores must evolve and adjust their strategies in completely new ways. Studies show that loyal customers are more likely to make repeat purchases, which ultimately drives revenue. Just how can they do that?

Customer Retention 222

Customer Retention Information Customer Loyalty Mobile 222

Retail TouchPoints

MAY 11, 2021

This means that returns not only erode retail profitability — they also have the potential to erode brand affinity. Return rates for goods bought online can be as much as 3X higher than those bought in stores, according to Optoro. It’s becoming increasingly clear that returns have costs that go well beyond the financial.

Retail 282

Retail eCommerce Consumer Events 282

Retail TouchPoints

MARCH 11, 2021

There have been a lot of challenges for retails brands in the past year — from considering the viability of brick-and-mortar stores to navigating crippling supply chain delays. Being able to identify that vulnerability when they call for support could change how the customer service agents handles that conversation.

Customer 167

Customer Technology Supplies Customer Experience 167

GetElastic

DECEMBER 24, 2018

Even B2B organizations started becoming aware of driving results based on their customers’ desire for personalization. Most consumers are even ok giving personal information if it leads to relevant recommendations from brands. We reported on a great example of this with Nike and their latest flagship store in NYC.

Retail 144

Retail Shopping Carts Mobile B2B 144

RTP blog

MAY 1, 2019

With a jam-packed agenda that includes Store Tours at Hudson Yards and insights from 50+ retail experts, the 2019 Retail Innovation Conference , May 6-8 in NYC, is almost here. Execs from top brands including Macy’s , Wayfair , Brooks Brothers , Walmart and Lowe’s. and Iris Nova.

Social Media 150

Social Media Events Apparel Games 150

BigCommerce

OCTOBER 12, 2017

The holidays are no easy time of year for online stores. While some sit it out entirely, the vast majority of online brands look to the holidays as a final year-end cap on revenue. In particular, we wanted to know: When most brands start seeing the seasonal uptick in sales. The only question left to ask is: How do you compare?

eCommerce 410

eCommerce Shipping Costs Social Media Multi-channel 410

Retail TouchPoints

AUGUST 6, 2020

But because skincare brand TULA exists at the intersection of beauty and wellness, CEO Savannah Sachs felt that the budding brand had to take a different approach to influencer marketing. This mission permeates not only TULA’s branded content and campaigns but also its influencer strategy.

Beauty and Health 190

Beauty and Health Marketing eCommerce Social Media 190