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Sephora, Poshmark, REI Double Down on Sustainability Efforts for Earth Month

Retail TouchPoints

Creating access to the outdoors for all is core to who we are and how we design guided adventure experiences at REI,” said Justin Wood, REI Experiences Director in a statement. It’s been especially rewarding to work with one of our dedicated recycling partners to demonstrate the circularity of Trex decking in such a unique and tangible way.”

Outdoor 245
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Becoming a Part of Our Customers’ Relationships

Retail TouchPoints

Going Beyond the Gift Many often ask us how we achieved creating such robust relationships and communities? The answer lies in being laser focused on three areas of customer engagement: creating personable content, building vibrant support communities around our business and enhancing loyalty initiatives.

Customer 272
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Subscription Commerce Snapshot: Discounts are Out, Content and Community Are In

Retail TouchPoints

That means relying less on monetary perks, such as dollars off per item, and more on exclusive access to content, products and experiences. Once an acquisition occurs “companies are trying to fully leverage the investments they make [in acquiring that customer],” Burt said in an interview with Retail TouchPoints. “In

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How to Leverage Exclusive Events to Build Community

Smile.io

If you’ve ever been to an exclusive event though, you’ll know that its one of the most rewarding experiences you can receive. There are lots of ways your can reward your best customers. You can give them discounts, free products, and accelerated point earning rates.

Events 36
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The Top Skincare Marketing Tips to Boost Your Beauty Brand

Kissmetrics

With guided content marketing, link-building, and influencer marketing, she increased her revenue by 150%. We worked on link building to drive traffic to the site as well. Once you know your audience, you’ll see how you should talk to them, what issues they care about, what influencers they follow, and where they are on social media.

Marketing 352
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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. consumers have tuned into a livestreaming event. Its rampant rise in China is encouraging U.S. and global brands to consider its role in their marketing playbooks.

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7 Ways Brands are Transforming Customers Into Members with Subscriptions

Retail TouchPoints

From a subscriptions standpoint, that means creating programs that unite a brand’s unique value proposition with whatever it is that motivates shoppers to engage with them: a sense of community, a personal touch, opportunities for discovery, surprise and delight or flexibility. Here’s a look at each and the brands that are owning them: 1.