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How to Protect Your Brand Through Pricing

Wiser

Price management. Regardless of your expertise and sophistication around pricing (you might be an analytics type who does actually think price management sounds fun), setting the right price on a product your company builds from scratch is incredibly important. Pick Your Policy: UPP and MAP.

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Balancing Customer Loyalty in an Age of Growing Business Costs

Retail TouchPoints

Since 2020, the global economy has sat on pins and needles as the fallout from COVID-19 rippled through 2021, 2022 and 2023. Unfortunately, this is how inflation lives on, year over year. It’s a tough situation to be sure, as there are few options other than increasing prices. The latest numbers show inflation was up by 3.2%

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Ecommerce Companies Should Care that the FTC is Targeting False AI Claims

Retail TouchPoints

But how do ecommerce companies, following the FTC’s example, separate fact from fiction? The FTC’s blog post lays out four criteria the agency will use to examine AI and ML claims: Are you exaggerating what your AI product can do? Are you promising that your AI product does something better than a non-AI product?

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Guide to Creating Custom BigCommerce Private Apps

Groove

Unlike public web applications, which are accessible to anyone with an internet connection and a license to use it, private web apps require authentication and are often hosted through secure cloud services. This software is then only accessible to approved users with login credentials.

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BigCommerce Private Web App Development and Hosting for eCommerce Retailers

Groove

Unlike public web applications, which are accessible to anyone with an internet connection and a license to use it, private web apps require authentication and are often hosted through secure cloud services. This software is then only accessible to approved users with login credentials.

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The Dropship Dilemma: Why and How Retailers Need to Evolve Dropship Strategies

Retail TouchPoints

Established retailers exploring how a marketplace model would best fit into their business strategy have a common question — what’s the difference between dropship and marketplace fulfillment that utilizes third-party sellers, and how can it benefit their business? In the marketplace model the pricing side is simplified.

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Is Selling on Amazon the Cure for High Customer Acquisition Costs?

Retail TouchPoints

As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their branded ecommerce experiences and doubled down on unique brand opportunities found on marketplaces like Amazon. For brands, that makes it much more difficult to stand out.